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Jan 10, 2012, 8:23:53 AM1/10/12
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Alexander and Weenioig also lament the shallowness of social media. "People talk all the time, but they're not saying anything," says Alexander. "When someone posts `Just left work, drinking a mojito,' I think 'Why not just drink the mojito and enjoy it?"' One thing the experts are clear about: People may opt out, but social media will find them. "It will be increasingly dif- ficult to escape," predicts Ballon. "Already, businesses expect their employees to have social-networking skills." Then there's your "influence score": Companies like Peerlndex and Klout rate individuals' ability to influence social media. Low score? Kiss that promotion goodbye. In five years, Weening envisions a tech-dominated world connected by social media.



"We'll walk into a grocery store and the store will literally speak to us. Mobile GPS will guide us to the aisle we're looking for, and smart mobs will be a regular occurrence. For now, the opt-outs stay in touch with friends the old-fashioned way-via email and phone-despite pressure to join. Weening laughingly shares that her friends formed a Facebook group called "Where is Jen Weening and why is she not on Facehook?" Huffman admits that not being on social media has its social and professional downsides: "If you're not on Facebook, you're easily forgotten. Not participating in social media will very quickly and sharply define who wants to know you."


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