The Latest Data On Cord-Cutting

[Joe Hass]

The cable universe dropped 400,000 subscribers in Q2 2012, or about
0.4% of the subscriber base.

http://online.wsj.com/article/SB10000872396390443792604577574901875760374.html

[Kevin M.]

That percentage will increase exponentially over the next few years

> --
> TV or Not TV .... The Smartest (TV) People!
> You received this message because you are subscribed to the Google
> Groups "TV or Not TV" group.
> To post to this group, send email to tvor...@googlegroups.com
> To unsubscribe from this group, send email to
> tvornottv-...@googlegroups.com
> For more options, visit this group at
> http://groups.google.com/group/tvornottv?hl=en



--
Kevin M. (RPCV)

[Tom Wolper]

On Thu, Aug 9, 2012 at 12:10 AM, Kevin M. <drunkba...@gmail.com> wrote:
> That percentage will increase exponentially over the next few years
>

The Atlantic has several relevant articles. The first is from Rebecca
Greenfield, posted August 3rd. It's a short enough article and well
worth reading. Her point is that numbers of people quitting
cable/satellite don't show the most important group, young people
starting households that she calls "cord-nevers." The number of
households with cable/satellite stays relatively steady while the
number of US households rises.

http://www.theatlanticwire.com/technology/2012/08/forget-cord-cutters-cable-companies-should-worry-about-cord-nevers/55380/

Derek Thompson has written two recent articles about the cable TV
business. In one from July 12 he sees us reaching a tipping point that
will lead to a la carte cable:

http://www.theatlantic.com/business/archive/2012/07/the-end-of-tv-and-the-death-of-the-cable-bundle/259753/

And on July 30 he discusses NBC's Olympic strategy and asks if
negative feedback will make them change:

http://www.theatlantic.com/business/archive/2012/07/why-nbc-doesnt-care-that-you-want-to-watch-the-olympics-live-on-tv/260480/