FTC creates disclosure norms for bloggers

[Abhishek Kant]

Hi

 

Recently FTC drafted new disclosure norms for bloggers when reviewing products they are paid for. Read below for additional details:

 

FTC Publishes Final Guides Governing Endorsements, Testimonials:

http://www.ftc.gov/opa/2009/10/endortest.shtm

 

FTC to Bloggers: Disclose Freebies or Face $11,000 Fine:

http://www.readwriteweb.com/archives/ftc_to_bloggers_disclose_freebies_or_face_11000_fi.php

 

http://www.scribd.com/doc/20641197/091005endorsementguidesfnnotice    The actual notice is posted there.

 

What do you guys think about this? Should these norms be implemented here in India as well? 

 

Cheers

Abhishek Kant

 

 

[Sid Khullar]

Disclosure and transparency are always good things - both for bloggers (keeps 'em honest) and for consumers/readers.
I've had this information on my blog for a while - will be adding some more stuff to it shortly.

Sid