There is some underlying support for cleaner name/description
localization.
The underlying cleaner name is actually a token that is looked up.
The two options I'm looking at:
1. provide customers with token > name mapping file that they can
localize, then incorporate that into the next update.
2. provide some user-driven mechanism to rename built-in cleaners.
essentially, allow you to localize the cleaners (possibly with the
option of sharing that localization later)