In my experience, almost all sms spam is sent by the carrier.
Ashar
a) The customer must opt-in, not be in by default (there should be a
checkbox you tick on a form which enables the service provider to sent
sms to you)
b) There has to be a un-register mechanism. Be this via the WWW or via
SMS or via an IVR call to the CC; but it has to be there.
WS
-Nash
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