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Mark Banner  
View profile  
 More options May 26 2011, 2:06 pm
From: Mark Banner <mban...@mozilla.com>
Date: Thu, 26 May 2011 19:06:50 +0100
Local: Thurs, May 26 2011 2:06 pm
Subject: Version number changes for Thunderbird

Following several discussions, the Thunderbird drivers have decided to
adopt the same version numbering scheme that Firefox has adopted
<http://mozilla.github.com/process-releases/draft/development_specific...>
following the transition to the rapid release process. This also means
that Thundebird will match its version numbers with the gecko version
numbers.

Whilst we could have kept the same numbering system, or adopted a
different one, we felt that matching Firefox would make it clearer for
developers as to which version of Thunderbird was based on which
gecko/Firefox version.

We'll also be de-emphasising the version numbers in our releases, it is
much more important that users keep up to date with the latest security
and stability fixes, and of course latest improvements, than being
concerned that a jump from one number to the next is a big jump.

Therefore, we will be renumbering the current work in progress releases
as follows:

  * Thunderbird 3.3 (aka Miramar) will become Thunderbird 5.0 (based on
    gecko 5.0).
  * The builds which will be produced from comm-aurora (where we merged
    to last Tuesday), will become Thunderbird 6.0.
  * The builds from comm-central which are currently numbered 3.4a1pre
    will become Thunderbird 7.0.

Mark

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Jonathan Protzenko  
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 More options May 26 2011, 5:26 pm
From: Jonathan Protzenko <jonathan.protze...@gmail.com>
Date: Thu, 26 May 2011 23:26:55 +0200
Local: Thurs, May 26 2011 5:26 pm
Subject: Re: Version number changes for Thunderbird
Hi Mark,

Does that mean that patches recently merged into comm-miramar will have
to merged into comm-aurora as well for them to be taken into account
for Thunderbird 6?

jonathan

On Thu 26 May 2011 08:06:50 PM CEST, Mark Banner wrote:

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Karsten Düsterloh  
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 More options May 26 2011, 6:06 pm
From: "Karsten Düsterloh" <mnyro...@tprac.de>
Date: 27 May 2011 00:06:50 +0200
Local: Thurs, May 26 2011 6:06 pm
Subject: Re: Version number changes for Thunderbird
Mark Banner aber hob zu reden an und schrieb:

> Whilst we could have kept the same numbering system, or adopted a
> different one, we felt that matching Firefox would make it clearer
> for developers as to which version of Thunderbird was based on which
> gecko/Firefox version.

I outright doubt that this is solving any real-world problem.

Chrome-angst-driven version number frenzy might make (very limited, IMO)
sense for a competing browser, but do users really care about the Gecko
version of their _mail_ client?

I do understand, though, the assumed marketing "value" of pairing the
version number with FF. I just think it's nonsense. ;-)

> We'll also be de-emphasising the version numbers in our releases,

Well, you may do, but will the users? ;-)

Karsten
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Rafael Ebron  
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 More options May 26 2011, 6:25 pm
From: Rafael Ebron <reb...@gmail.com>
Date: Thu, 26 May 2011 15:25:12 -0700
Local: Thurs, May 26 2011 6:25 pm
Subject: Re: Version number changes for Thunderbird

On 5/26/11 3:06 PM, Karsten Düsterloh wrote:

As you mention users don't care about the Gecko version of their mail
client.  Majority of users don't pay attention to versions at all -- OS,
browser, mail client, other software.

It'll be "Thunderbird" in our marketing going forward rather than
"Thunderbird [version]"

-Rafael

> Karsten
> _______________________________________________
> tb-planning mailing list
> tb-plann...@mozilla.org
> https://mail.mozilla.org/listinfo/tb-planning

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Thomas Düllmann  
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 More options May 30 2011, 6:09 pm
From: Thomas Düllmann <thomas.duellm...@gmx.de>
Date: Tue, 31 May 2011 00:09:55 +0200
Local: Mon, May 30 2011 6:09 pm
Subject: Re: Version number changes for Thunderbird
First of all, thanks to Wayne for pointing me to this interesting and
informative communication channel, and hi to everyone known and unknown.

It's unfortunate I'm starting out here with a critical post, furthermore
it's somewhat emotional (blame it on the late time of the day, and
reduce the severity of the message accordingly after reading), but
anyway, here's my comment on the version number changes planned for TB:

My whole-hearted agreement on Karsten's scepticism against the new
versioning intentions.

Thunderbird is not known for moving very fast in its development, and
where it has moved fast (as in the case of the new global search, or
maybe the quick filter bar), it has left a desert of UI problems and
desiderata that are unsolved to this day. My suspicion is that the
merging of MozMessaging with MozLabs with the intention of developing
new phantastic products to cover the full range of today's communication
channels will not exactly improve the manpower situation for core
Thunderbird without bells and whistles, on the contrary. The language in
that announcement seems way too defensive to be fully trusted...
Fast development trains will only help if there is sufficient manpower
to actually develop, instead of a dependence on God-sent volunteer
contributors like Jim who is currently restoring big chunks of one
largely neglected and deteriorated core functionality of TB: attachments
UI. While other deteriorated corners will continue to languish, although
concepts and suggestions are mostly out on the table.

What I am trying to say is that exploding version numbers that do not
reflect actual feature changes that are relevant to the user (which
Gecko versions are not) will add insult to injury from a normal users
perspective:
While version numbers will be rocketing skywards under the new scheme
(starting with that leap from 3.x to 5), there will be nothing tangible
in terms of bugfixing and UI-improvement / added features that will
actually justify those leaps from the traditional user's viewpoint where
version number changes reflect visible improvments. It is a myth that
version numbers could be de-emphasised, as many of our users are very
aware of version numbers: from painful experience widely documented in
the forums like getsatisfaction, bugzilla etc., they have come to
associate version number changes in Thunderbird with more complications
of workflow, continuous erosion of screen real estate, and other dangers
which overshadow some of the significant improvements that co-occured.

> we felt that matching Firefox would make it clearer
> for developers as to which version of Thunderbird was based on which
> gecko/Firefox version.

That main reason for changing the versioning system starts out all wrong
because it focuses on the small no. of developers rather than the large
userbase. Furthermore, I suppose people that are actually capable of
developing Thunderbird will also be able to find out Tb's gecko version
even if it's not in the title of the product. If I am not mistaken,
finding out the version number used to be as simple as going to help >
about. Why do I care that much? Maybe because it's another one of those
changes in Thunderbird that the world does not need, and that may turn
out to cause more harm than good to an already endangered product.
Imagine Thunderbird 10 and we may still not be able to search all of our
address books in one go - wouldn't that be weird?

I'm not always as pessimistic, most of the time I just find lots of bugs
and suggest improvements, and than patiently wait for some years till
someone picks up on it (or even acknowledges the problem, as in so many
unbelievable keyboard/focus issues). A good indicator of such hopeful
occasions used to be an increase in the version numbers of the product.
With the new suggested versioning system, the version numbers would
become largely meaningless to that regard. Yes, version numbers do
matter and they should not be abused for technical reasons that are
irrelevant for the larger parts of the userbase, or for a false
understanding of marketing that bloats version numbers without improving
the product at the same pace.

Otherwise, with respect to matching FF's version no: So far I naively
assumed that the difference in version numbers between FF and
Thunderbird actually had some truth value with respect to development
(due to differences in manpower, resources, you name it). It may not be
wise to cover up that truth by pretending to be what we are not.

Best wishes and greetings,

Thomas

On 27.05.2011 00:06, Karsten Düsterloh wrote:

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Roland MoCo Tanglao  
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 More options May 30 2011, 8:01 pm
From: Roland MoCo Tanglao <rtang...@mozilla.com>
Date: Mon, 30 May 2011 17:01:52 -0700
Local: Mon, May 30 2011 8:01 pm
Subject: Re: Version number changes for Thunderbird
For what it's worth:
Normal Thunderbird users who are non technical are totally confused by
the difference in version numbers between Thunderbird and Firefox AND
often can't tell whether they are running Thunderbird or Firefox.

Therefore from a support point of view, aligning thunderbird and firefox
version numbers and releases is a good thing because it will lead to
less user confusion.

...Roland

On 11-05-30 3:09 PM, Thomas Düllmann wrote:

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Karsten Düsterloh  
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 More options May 31 2011, 2:22 am
From: Karsten Düsterloh <mnyro...@tprac.de>
Date: Tue, 31 May 2011 08:22:17 +0200
Local: Tues, May 31 2011 2:22 am
Subject: Re: Version number changes for Thunderbird

Roland MoCo Tanglao wrote:
> Normal Thunderbird users who are non technical are totally confused by
> the difference in version numbers between Thunderbird and Firefox AND
> often can't tell whether they are running Thunderbird or Firefox.

That's a joke, I hope?

> Therefore from a support point of view, aligning thunderbird and firefox
> version numbers and releases is a good thing because it will lead to
> less user confusion.

If you can't differ between two programs with *different* version
numbers, you take away the version number to make it easier to
differentiate?! Huh? Reality check, please?

If you're serious, you should tie program version numbers to OS version
numbers, since those particular users won't understand the difference
anyway.

Sorry for sounding sarcastic,

Karsten
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Ben Bucksch  
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 More options May 31 2011, 5:11 am
From: Ben Bucksch <ben.buck...@beonex.com>
Date: Tue, 31 May 2011 11:11:38 +0200
Local: Tues, May 31 2011 5:11 am
Subject: Re: Version number changes for Thunderbird
On 26.05.2011 20:06, Mark Banner wrote:

> We'll also be de-emphasising the version numbers in our releases, it
> is much more important that users keep up to date with the latest
> security and stability fixes, and of course latest improvements, than
> being concerned that a jump from one number to the next is a big jump.

FYI, that *is* an important information, though. There are developers
and companies with big deployments which need to know how much work they
have to expect, due to API and profile file changes, UI changes etc..

Question: Will we end up with Thunderbird 15 in a year's time (and TB 25
in 2 years), or what's the plan?
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Mark Banner  
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 More options May 31 2011, 5:53 am
From: Mark Banner <mban...@mozilla.com>
Date: Tue, 31 May 2011 10:53:44 +0100
Local: Tues, May 31 2011 5:53 am
Subject: Re: Version number changes for Thunderbird

On 30/05/2011 23:09, Thomas Düllmann wrote:

> What I am trying to say is that exploding version numbers that do not
> reflect actual feature changes that are relevant to the user (which
> Gecko versions are not) will add insult to injury from a normal users
> perspective:
> While version numbers will be rocketing skywards under the new scheme
> (starting with that leap from 3.x to 5), there will be nothing
> tangible in terms of bugfixing and UI-improvement / added features
> that will actually justify those leaps from the traditional user's
> viewpoint where version number changes reflect visible improvments.

I think it may be useful to remember that a version number is just a
number assigned to a particular version of software. Historically, we
have overloaded that version number to imply the size of an upgrade from
one version to the next, and that's what we're challenging.
> It is a myth that version numbers could be de-emphasised, as many of
> our users are very aware of version numbers: from painful experience
> widely documented in the forums like getsatisfaction, bugzilla etc.,
> they have come to associate version number changes in Thunderbird with
> more complications of workflow, continuous erosion of screen real
> estate, and other dangers which overshadow some of the significant
> improvements that co-occured.

If you read what's been said about the Firefox version bump, there's
certainly indications that the general majority of users don't know
which version they are on. I know of non-tech savy people like this
(though obviously a very small sample), and they are just happy to keep
up to date.

However, like you say, many users are aware of the version numbers. What
they will learn over the first two or three of the new style releases is
that the version number is no longer going to be indicative of the
changes in that version.

> Otherwise, with respect to matching FF's version no: So far I naively
> assumed that the difference in version numbers between FF and
> Thunderbird actually had some truth value with respect to development
> (due to differences in manpower, resources, you name it). It may not
> be wise to cover up that truth by pretending to be what we are not.

We're not pretending, we're changing the meaning of the version numbers,
and our marketing will need to reflect that. We are going to be able to
say that we're rolling out a new release of Thunderbird, which contains
these features, and the latest security updates. IMO that's much better
than saying we're releasing version N and folks assuming the amount and
size of changes in the release based on the increment from the previous
version number.

Mark.

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Mark Banner  
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 More options May 31 2011, 5:55 am
From: Mark Banner <mban...@mozilla.com>
Date: Tue, 31 May 2011 10:55:52 +0100
Local: Tues, May 31 2011 5:55 am
Subject: Re: Version number changes for Thunderbird

On 26/05/2011 22:26, Jonathan Protzenko wrote:

> Does that mean that patches recently merged into comm-miramar will
> have to merged into comm-aurora as well for them to be taken into
> account for Thunderbird 6?

Yes, if we've not got them on comm-aurora already, we'll need to make
sure that happens. At the moment, the number of patches in that
situation is small, and I actually think that most of them have made it
onto aurora anyway.

I'm hoping to get the tracking flags etc set up this week.

Mark.

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Mark Banner  
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 More options May 31 2011, 6:06 am
From: Mark Banner <mban...@mozilla.com>
Date: Tue, 31 May 2011 11:06:26 +0100
Local: Tues, May 31 2011 6:06 am
Subject: Re: Version number changes for Thunderbird

On 31/05/2011 10:11, Ben Bucksch wrote:

> On 26.05.2011 20:06, Mark Banner wrote:
>> We'll also be de-emphasising the version numbers in our releases, it
>> is much more important that users keep up to date with the latest
>> security and stability fixes, and of course latest improvements, than
>> being concerned that a jump from one number to the next is a big jump.

> FYI, that *is* an important information, though. There are developers
> and companies with big deployments which need to know how much work
> they have to expect, due to API and profile file changes, UI changes
> etc..

I think if they assess the amount of worked based on the version number
increment, then that is going to give a very poor indication of the
amount of work. For example, with the old system, what if we did a
whole-number version bump, but only actually implemented one big new
feature without changing other APIs, and without affecting their
integration. They would assume a lot of work, when in fact it would be
very little.

Likewise, with a minor version bump, we could have changed a lot of
APIs, but not actually implemented many new features, and they would
then have a lot of work to do.

Surely it is better to give the new release some assessment (e.g. a
quick test, brief investigation into the code), rather than rely on a
version number increment?

> Question: Will we end up with Thunderbird 15 in a year's time (and TB
> 25 in 2 years), or what's the plan?

Yes, we'll get numbers that big.

Mark.

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Unicorn.Consulting  
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 More options May 30 2011, 10:40 pm
From: "Unicorn.Consulting" <unicorn.consult...@gmail.com>
Date: Tue, 31 May 2011 12:10:21 +0930
Local: Mon, May 30 2011 10:40 pm
Subject: Re: Version number changes for Thunderbird

On 31/05/2011 9:31 AM, Roland MoCo Tanglao wrote:

For what it's worth:
Normal Thunderbird users who are non technical are totally confused by the difference in version numbers between Thunderbird and Firefox AND often can't tell whether they are running Thunderbird or Firefox.

Therefore from a support point of view, aligning thunderbird and firefox version numbers and releases is a good thing because it will lead to less user confusion.
Having that confusion clearly demonstrates something.  Pitch you answer to a very slow 4 year old.

This issue with sky rocketing version numbers will significantly increase the 'another new version and this bug is not fixed' level of dissatisfaction.   Users expect change with a new version, even security and bug fix releases.  They might not be all that switched on to exactly which version they have, but they do notice when they get one and expectations are high that their personal problem will have been addressed.

The one thing about this that I have not seen discussed anywhere is what it will do to addon comparability checking. 
Will add on developers also need to release a new version every 6 weeks?
Will they simply start placing compatibility  entries showing 3 to 99?
Will add on developers even bother?

Matt

...Roland

On 11-05-30 3:09 PM, Thomas Düllmann wrote:
First of all, thanks to Wayne for pointing me to this interesting and informative communication channel, and hi to everyone known and unknown.

It's unfortunate I'm starting out here with a critical post, furthermore it's somewhat emotional (blame it on the late time of the day, and reduce the severity of the message accordingly after reading), but anyway, here's my comment on the version number changes planned for TB:


My whole-hearted agreement on Karsten's scepticism against the new versioning intentions.

Thunderbird is not known for moving very fast in its development, and where it has moved fast (as in the case of the new global search, or maybe the quick filter bar), it has left a desert of UI problems and desiderata that are unsolved to this day. My suspicion is that the merging of MozMessaging with MozLabs with the intention of developing new phantastic products to cover the full range of today's communication channels will not exactly improve the manpower situation for core Thunderbird without bells and whistles, on the contrary. The language in that announcement seems way too defensive to be fully trusted...
Fast development trains will only help if there is sufficient manpower to actually develop, instead of a dependence on God-sent volunteer contributors like Jim who is currently restoring big chunks of one largely neglected and deteriorated core functionality of TB: attachments UI. While other deteriorated corners will continue to languish, although concepts and suggestions are mostly out on the table.

What I am trying to say is that exploding version numbers that do not reflect actual feature changes that are relevant to the user (which Gecko versions are not) will add insult to injury from a normal users perspective:
While version numbers will be rocketing skywards under the new scheme (starting with that leap from 3.x to 5), there will be nothing tangible in terms of bugfixing and UI-improvement / added features that will actually justify those leaps from the traditional user's viewpoint where version number changes reflect visible improvments. It is a myth that version numbers could be de-emphasised, as many of our users are very aware of version numbers: from painful experience widely documented in the forums like getsatisfaction, bugzilla etc., they have come to associate version number changes in Thunderbird with more complications of workflow, continuous erosion of screen real estate, and other dangers which overshadow some of the significant improvements that co-occured.

we felt that matching Firefox would make it clearer
for developers as to which version of Thunderbird was based on which
gecko/Firefox version.

That main reason for changing the versioning system starts out all wrong because it focuses on the small no. of developers rather than the large userbase. Furthermore, I suppose people that are actually capable of developing Thunderbird will also be able to find out Tb's gecko version even if it's not in the title of the product. If I am not mistaken, finding out the version number used to be as simple as going to help > about. Why do I care that much? Maybe because it's another one of those changes in Thunderbird that the world does not need, and that may turn out to cause more harm than good to an already endangered product. Imagine Thunderbird 10 and we may still not be able to search all of our address books in one go - wouldn't that be weird?

I'm not always as pessimistic, most of the time I just find lots of bugs and suggest improvements, and than patiently wait for some years till someone picks up on it (or even acknowledges the problem, as in so many unbelievable keyboard/focus issues). A good indicator of such hopeful occasions used to be an increase in the version numbers of the product. With the new suggested versioning system, the version numbers would become largely meaningless to that regard. Yes, version numbers do matter and they should not be abused for technical reasons that are irrelevant for the larger parts of the userbase, or for a false understanding of marketing that bloats version numbers without improving the product at the same pace.

Otherwise, with respect to matching FF's version no: So far I naively assumed that the difference in version numbers between FF and Thunderbird actually had some truth value with respect to development (due to differences in manpower, resources, you name it). It may not be wise to cover up that truth by pretending to be what we are not.

Best wishes and greetings,

Thomas

On 27.05.2011 00:06, Karsten Düsterloh wrote:
Mark Banner aber hob zu reden an und schrieb:
Whilst we could have kept the same numbering system, or adopted a
different one, we felt that matching Firefox would make it clearer
for developers as to which version of Thunderbird was based on which
gecko/Firefox version.
I outright doubt that this is solving any real-world problem.

Chrome-angst-driven version number frenzy might make (very limited, IMO)
sense for a competing browser, but do users really care about the Gecko
version of their _mail_ client?

I do understand, though, the assumed marketing "value" of pairing the
version number with FF. I just think it's nonsense. ;-)

We'll also be de-emphasising the version numbers in our releases,
Well, you may do, but will the users? ;-)


Karsten
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...

read more »

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Archaeopteryx  
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 More options May 31 2011, 6:24 am
From: Archaeopteryx <archaeopte...@coole-files.de>
Date: Tue, 31 May 2011 12:24:40 +0200
Local: Tues, May 31 2011 6:24 am
Subject: Re: Version number changes for Thunderbird
Hi,

releasing more often (theoretically up to 8 API breaking releases per
year because 52 weeks/year divided through a 6 week branching cycle)
will be a pain for business users because they have to repeat some
work/testing with every release.
So, is Thunderbird's new target group the mail end user or businesses
which use it pretty bare?

Sebastian

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Tanstaafl  
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 More options May 31 2011, 10:04 am
From: Tanstaafl <tansta...@libertytrek.org>
Date: Tue, 31 May 2011 10:04:10 -0400
Local: Tues, May 31 2011 10:04 am
Subject: Re: Version number changes for Thunderbird
On 2011-05-30 10:40 PM, Unicorn.Consulting wrote:

> The one thing about this that I have not seen discussed anywhere is what
> it will do to addon comparability checking.
> Will add on developers also need to release a new version every 6 weeks?
> Will they simply start placing compatibility  entries showing 3 to 99?
> Will add on developers even bother?

I for one think this is silly, and am not looking forward to using
Thunderbird version 35, that isn't much better/different than version
3.1 was...

Come on guys... lets make changes that really matter, not just do
something just because someone else did it.

The second I heard that Firefox was going down this road, I groaned
inside, voicing in my head all of the negatives/downsides that have been
expressed here already.

The argument that users really don't know care what version they are on
is just as strong an argument *against* doing this as it is in favor of
it - but the arguments against it - the above one being one of the more
negatively impactful ones imnsho - are sound and numerous.
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Mark Banner  
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 More options Jun 1 2011, 3:24 pm
From: Mark Banner <mban...@mozilla.com>
Date: Wed, 01 Jun 2011 20:24:07 +0100
Local: Wed, Jun 1 2011 3:24 pm
Subject: Re: Version number changes for Thunderbird

On 31/05/2011 03:40, Unicorn.Consulting wrote:

> This issue with sky rocketing version numbers will significantly
> increase the 'another new version and this bug is not fixed' level of
> dissatisfaction.   Users expect change with a new version, even
> security and bug fix releases.  They might not be all that switched on
> to exactly which version they have, but they do notice when they get
> one and expectations are high that their personal problem will have
> been addressed.

I can understand what you're saying, but isn't that really an issue with
the rapid release process and not with whatever version number format we
go with? I think the fact that new users already get security & bug fix
releases and they know when they do, will mean they are already used to
another new version turning up.
> The one thing about this that I have not seen discussed anywhere is
> what it will do to addon comparability checking.
> Will add on developers also need to release a new version every 6 weeks?
> Will they simply start placing compatibility  entries showing 3 to 99?
> Will add on developers even bother?

I haven't covered this yet for Thunderbird, but the plan is to follow
what Firefox do - they have already have a process in place where they
look at add-ons for interface uses that have changed, and bump the
add-on compatibility version if none are detected. I believe they will
be looking at incorporating user feedback as well (I think I saw some
references to the add-on compatibility reporter being used to aid this).

On the whole, I don't think we'd be breaking every extension every six
weeks, so it is a lot less work for add on developers to do than first
impressions might give. So far I believe the add-on coverage for FF 5
from the automated bump is somewhere around the 75% to 80% mark, which
IMO is a pretty good start.

Mark.

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Ben Bucksch  
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 More options Jun 1 2011, 5:14 pm
From: Ben Bucksch <ben.buck...@beonex.com>
Date: Wed, 01 Jun 2011 23:14:15 +0200
Local: Wed, Jun 1 2011 5:14 pm
Subject: Re: Version number changes for Thunderbird
On 31.05.2011 12:06, Mark Banner wrote:

>> Question: Will we end up with Thunderbird 15 in a year's time (and TB
>> 25 in 2 years), or what's the plan?
> Yes, we'll get numbers that big.

Don't you think that's ridiculous? I think that's hideous. I don't like
date-base version numbers, but they're still better than "TB 25".

Marketing-wise, that's an even bigger catastrophe: It's not news to
update from TB 26 to TB 27. At the moment, we get newsticker articles
(e.g. on heise.de) when we make a new release. This is PR, this is free
advertising. We will lose that.

So, I think this is a loss-loss path.

Ben
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Mark Banner  
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 More options Jun 1 2011, 5:59 pm
From: Mark Banner <mban...@mozilla.com>
Date: Wed, 01 Jun 2011 22:59:41 +0100
Local: Wed, Jun 1 2011 5:59 pm
Subject: Re: Version number changes for Thunderbird

On 01/06/2011 22:14, Ben Bucksch wrote:

> On 31.05.2011 12:06, Mark Banner wrote:
>>> Question: Will we end up with Thunderbird 15 in a year's time (and
>>> TB 25 in 2 years), or what's the plan?
>> Yes, we'll get numbers that big.

> Don't you think that's ridiculous? I think that's hideous. I don't
> like date-base version numbers, but they're still better than "TB 25".

No, I don't think that's ridiculous. What would happen if we didn't do
the rapid release, didn't change the numbering system, and continued
developing Thunderbird for the next 25 years? Would we reset the version
number or change the product name just because the number is getting too
big? I doubt it.

> Marketing-wise, that's an even bigger catastrophe: It's not news to
> update from TB 26 to TB 27. At the moment, we get newsticker articles
> (e.g. on heise.de) when we make a new release. This is PR, this is
> free advertising. We will lose that.

Like Rafael has already said, we're not going to be marketing TB x is
released. We'll be marketing that an update to Thunderbird is released.
We can therefore immediately focus on the fact that we've got new
features, security fixes or whatever.

I'd be pretty surprised if a news site suddenly decided not to tell its
readers about a new version just because the version number got too big.
The news is there's something new/different, not the fact the version
number has changed.

Mark.

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Mark Banner  
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 More options Jun 1 2011, 6:11 pm
From: Mark Banner <mban...@mozilla.com>
Date: Wed, 01 Jun 2011 23:11:48 +0100
Local: Wed, Jun 1 2011 6:11 pm
Subject: Re: Version number changes for Thunderbird

On 31/05/2011 11:24, Archaeopteryx wrote:

> Hi,

> releasing more often (theoretically up to 8 API breaking releases per
> year because 52 weeks/year divided through a 6 week branching cycle)
> will be a pain for business users because they have to repeat some
> work/testing with every release.

For enterprises, we're aware that this may be difficult for them, and
we're willing to chat about it
<http://www.google.com/url?sa=D&q=https://wiki.mozilla.org/Thunderbird...>.
> So, is Thunderbird's new target group the mail end user or businesses
> which use it pretty bare?

Just under a year ago, Dan Mosedale put a document together
<https://wiki.mozilla.org/User:Dmose/Tb_Product_Notes> that aimed to
help the community see where the Thunderbird product is going. In that
document for the market, we stated:

"Thunderbird will focus on the individual user and Small Office / Home
Office (SOHO) market segments."

I believe we haven't affected that focus with moving to rapid releases.

Mark.

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Ben Bucksch  
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 More options Jun 1 2011, 6:36 pm
From: Ben Bucksch <ben.buck...@beonex.com>
Date: Thu, 02 Jun 2011 00:36:39 +0200
Local: Wed, Jun 1 2011 6:36 pm
Subject: Re: Version number changes for Thunderbird
On 01.06.2011 23:59, Mark Banner wrote:

> didn't change the numbering system, and continued developing
> Thunderbird for the next 25 years?

In the new system, we'd be at Thunderbird 221. That's not comparable
with reaching "TB 25" in 2 years - in the current system, we'd be at "TB
4.0" or "5.0".

> Like Rafael has already said, we're not going to be marketing TB x is
> released. We'll be marketing that an update to Thunderbird is released.

Yes, but if that happens every 6 weeks, do you think you'll get a
headline each time?

If you have a release that's bigger than the others, it will be hard to
communicate that "this one is significant" to reporters who get a 1000
news items a day and spend 3 seconds or less before deciding whether
it's newsworthy.

> The news is there's something new/different, not the fact the version
> number has changed.

 From the news items I've read, few reporters go to that length. Most
just report "there's a new version", and maybe reword parts of your
press / public material of what's new. In the case of 26 -> 27, that
whole headline of "there's a new version" is lacking. You need a
reporter who actually understands the changes, and very few go to that
length.

I'm not saying it's impossible to market that, but that it's *harder* in
the new system to do PR and get news items. So, I'm saying that even
from a marketing perspective, this is worse.

And techies also surely don't like it. So, I don't get it.

Ben
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Ben Bucksch  
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 More options Jun 1 2011, 6:39 pm
From: Ben Bucksch <ben.buck...@beonex.com>
Date: Thu, 02 Jun 2011 00:39:59 +0200
Local: Wed, Jun 1 2011 6:39 pm
Subject: Re: Version number changes for Thunderbird
On 26.05.2011 20:06, Mark Banner wrote:

> Following several discussions, the Thunderbird drivers have decided

May I ask something? What's the purpose of this list? It's called
tb-planning, which implies to me that exactly such decisions would be
discussed here first and *decided* here.

Reality is, however, that this list is just *informed* about certain
decisions (but not even all important developments). It therefore is
degraded to a peanut gallery.
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Rafael Ebron  
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 More options Jun 1 2011, 7:10 pm
From: Rafael Ebron <reb...@gmail.com>
Date: Wed, 01 Jun 2011 16:10:19 -0700
Local: Wed, Jun 1 2011 7:10 pm
Subject: Re: Version number changes for Thunderbird
Hey Ben,

We'll be communicating with reporters the changes and features in
Thunderbird and it'll be feature driven rather than using versions to
drive news.  We'll continue to take care of our relationship with the
press and bloggers regarding new releases.

Using versioning in marketing has run its course.  From a practical
standpoint, Thunderbird + version number is a sub-brand that we have to
market which takes away from focusing on "Thunderbird".  And users care
that they're using the latest Thunderbird, not Thunderbird 3.1.10.

We do need to save users from version marketing.  Android, Mac OS X,
Windows, Internet Explorer, Chrome, Firefox, iTunes, Ubuntu.  Should I
really know that I'm running Android 2.3.4 Cupcake, Gingerbread, Ice
Cream Sandwich; Mac OS X 10.6.7 Lion, Snow Leopard, Hedgehog; Windows
Vista, 7, 8? Ugh!

Our users don't care about version numbers, they care about using
"Thunderbird" and using the latest.  And I don't think we should make
them care about software + version numbers.

-Rafael

On 6/1/11 3:36 PM, Ben Bucksch wrote:

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Discussion subject changed to "The purpose of tb-planning." by Blake Winton
Blake Winton  
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 More options Jun 1 2011, 7:16 pm
From: Blake Winton <bwin...@mozilla.com>
Date: Wed, 01 Jun 2011 19:16:48 -0400
Local: Wed, Jun 1 2011 7:16 pm
Subject: The purpose of tb-planning.
On 11-06-01 18:39 , Ben Bucksch wrote:

> On 26.05.2011 20:06, Mark Banner wrote:
>> Following several discussions, the Thunderbird drivers have decided
> May I ask something? What's the purpose of this list? It's called
> tb-planning, which implies to me that exactly such decisions would be
> discussed here first and *decided* here.

To quote dmose (at some length):

The linked document has a little more info which is, imo, worth reading.

> Reality is, however, that this list is just *informed* about certain
> decisions (but not even all important developments). It therefore is
> degraded to a peanut gallery.

This isn't a place where everyone gets to decide everything about
Thunderbird.  It's a place where some of the discussion and decisions
happen.  Some other things are decided by a smaller group of people, and
yet other things are forced upon Thunderbird by it's place in the
Mozilla world.  (The new release numbering, and rapid release schedule
are examples of the latter two types of things.  For examples of the
list discussing and deciding things, I'ld point you at the "blanket
orange fixes", the "SkinkGlue", and the "statusbar removal" threads for
a start.)

Reading Dan's original intentions for the list, I now slightly regret
approving some of the messages in the version number thread, since,
while they contained interesting viewpoints, they generally weren't
helping us get work done.  For that matter, the information might have
originally been better expressed in a blog post.  Ah well, live and learn.

Thanks,
Blake.
--
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bwin...@mozilla.com
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Discussion subject changed to "Version number changes for Thunderbird" by Karsten Düsterloh
Karsten Düsterloh  
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 More options Jun 1 2011, 8:11 pm
From: "Karsten Düsterloh" <mnyro...@tprac.de>
Date: 2 Jun 2011 02:11:38 +0200
Local: Wed, Jun 1 2011 8:11 pm
Subject: Re: Version number changes for Thunderbird
Rafael Ebron aber hob zu reden an und schrieb:

> And users care that they're using the latest Thunderbird, not
> Thunderbird 3.1.10.

Well, do they really?
Since we all just assume certain user expectation, you seem to have hard
data to back your claims?
(And how would anybody know it's „the latest Thunderbird“ without a
version number?)

> We do need to save users from version marketing.

This sentence, at least, is the real culprit:
Obviously, you _do_ know that users care for version numbers, and you
seem to feel that „the competition“ is better at that …
(And while this may even be true for Firefox, I don't see any version
number frenzy in „the mail client market“ (if there'd one at all, that
is).)

> Should I really know that I'm running Android 2.3.4 Cupcake,
> Gingerbread, Ice Cream Sandwich; Mac OS X 10.6.7 Lion, Snow Leopard,
> Hedgehog; Windows Vista, 7, 8? Ugh!

Yes, you should, and you even do elsewhere in reality.
You don't just drive „the latest GM“.
And assuming that everybody will be using the latest version of a
program is naive at best (especially given how many users are still
using TB2, because they don't like TB3).

> Our users don't care about version numbers, they care about using
> "Thunderbird" and using the latest.

Again: proof, assumption, or just wishful thinking?

Karsten
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Discussion subject changed to "The purpose of tb-planning." by Karsten Düsterloh
Karsten Düsterloh  
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 More options Jun 1 2011, 8:23 pm
From: "Karsten Düsterloh" <mnyro...@tprac.de>
Date: 2 Jun 2011 02:23:54 +0200
Local: Wed, Jun 1 2011 8:23 pm
Subject: Re: The purpose of tb-planning.
Blake Winton aber hob zu reden an und schrieb:

> This isn't a place where everyone gets to decide everything about
> Thunderbird.

I don't think anyone expects this, realistically.

But there's a difference between „we're planning X, we would like to
know how you feel about, and announce our decision“ and „we decided X,
and we don't care what you say“.

And there's a difference between „we decided“ and „we were forced“, of
course.

> Reading Dan's original intentions for the list, I now slightly regret
> approving some of the messages in the version number thread, since,
> while they contained interesting viewpoints, they generally weren't
> helping us get work done.

That translates to „sink or swim, you only matter if you agree“?

Karsten
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Blake Winton  
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 More options Jun 1 2011, 9:01 pm
From: Blake Winton <bwin...@mozilla.com>
Date: Wed, 01 Jun 2011 21:01:14 -0400
Local: Wed, Jun 1 2011 9:01 pm
Subject: Re: The purpose of tb-planning.
On 11-06-01 20:23 , Karsten Düsterloh wrote:

> Blake Winton aber hob zu reden an und schrieb:
>> This isn't a place where everyone gets to decide everything about
>> Thunderbird.
> I don't think anyone expects this, realistically.

Well, it's sort of been treated that way for a little while.  And it
seems to me like it's worth re-iterating that it's not.

> But there's a difference between „we're planning X, we would like to
> know how you feel about, and announce our decision“ and „we decided X,
> and we don't care what you say“.

I agree, and I think we should keep the "we decided X" posts off this
forum, because there isn't much useful conversation we can have about
them.  (On the other hand, the "we're planning X" threads I've read have
been very helpful, and I would like to see more of them.)

> And there's a difference between „we decided“ and „we were forced“, of
> course.

It's hard to tell which side of that difference things fall on
sometimes.  :)

>> Reading Dan's original intentions for the list, I now slightly regret
>> approving some of the messages in the version number thread, since,
>> while they contained interesting viewpoints, they generally weren't
>> helping us get work done.
> That translates to „sink or swim, you only matter if you agree“?

For the version number thread, I haven't seen a lot of responses which
are helping us get work done.  (And to be clear, I regret approving the
posts which agree with the decision, too, since they don't help us move
forward either.)  Out of the 21 posts, I could only find a couple of
constructive ones, and that's not a great ratio…

Thanks,
Blake.
--
Blake Winton   Thunderbird Front End
bwin...@mozilla.com
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