@Glen: This is exactly as Bart is developing right now. We program a
start screen with a language selection. We can make this smart, i.e.
only the languages available in the tours will pop up, and when there
is only one language, no language screen will be shown.
If some museums prefer to skip the language selction and show all
tours in all languages, we might opt for setting in the app settings
menu.
There is one issue, that the UI language would not change. We would
suggest to develop the app with as less as language dependent parts
for the user as possible. We suggest to use symbols like '?' instead
of 'help' etc.