How 'Everyday Low Prices' Are Costing Americans Their Jobs
Daily Finance
Aug 11, 2012
As consumers, we welcome Walmart's (WMT) low prices.
But here's the thing about these low prices -- they're
doing the U.S. more harm than good.
A new research report has found that low prices have
actually caused unemployment to rise, and dealt a massive
blow to the manufacturing sector.
Look no further than the 7 million manufacturing jobs the
U.S. lost from 1980 to 2011, according to a recent research
report from Demos. The report acknowledges this happened
because of "a variety of complex factors." But Walmart had
a bigger hand in this than most of us realize.
The problem starts with Walmart's selling point: low prices.
These low prices are possible both because Walmart pays its
employees low wages and because the bulk of Walmart's products
are sourced from foreign factories, where raw materials and
labor are cheaper.
What's more, Walmart can -- and does -- use its massive size
to bully American companies whose products it sells to do the
same. In fact, Levi's jeans and Master Lock "were pressured
to shut their U.S. factories and moved manufacturing abroad
to meet Walmart's demand for low prices," Demos said.
What's more, many well-known companies rely on Walmart for
more than 20% of their revenue, according to Business
Insider's calculations, including: Helen of Troy (which
manufacturers kitchen tools under the OXO name) Jarden
(behind the Mr. Coffee brand). Hanesbrands (the undergarment
company known for Hanes and Wonderbra).
And they're not alone. Because these businesses are so heavily
dependent on Walmart, they have no choice but to acquiesce to
whatever Walmart asks of them.
So -- like Levi's and Master Lock -- if Walmart tells these
companies their products must become even cheaper, they have
to cut costs. Doing that requires finding cheaper raw materials
(sourcing internationally) or cheaper labor (again, from
overseas).
This cost cutting has tangential side effects that cost more
jobs than just those folks working at factories.
Four of Walmart's top 10 suppliers in 1994 had filed for
bankruptcy protection by 2006, according to Harper's Magazine,
meaning disappearing factory jobs as well as the white-collar
jobs at their headquarters.
Then consider Walmart's competitors, Target, Kmart, Dollar Tree,
etc. To remain competitive with Walmart, they have to do exactly
what Walmart does: look for cheap foreign product sources, or
squeeze low prices out of their suppliers.
All of which continues to trickle down the economy, sending an
increasing number of jobs abroad and allowing Walmart (now the
nation's largest employer) to keep their employees' wages low.
So remember this next time you rejoice in finding a low-priced
item at your local Walmart: Those "everyday low prices" may have
cost you or someone you know their job.
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