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2966 Dead
May 9, 2012, 10:29:56 PM5/9/12
to
http://mediamatters.org/blog/201205080013
[Zeppnote: this comes at a time when Limbaugh's fans, desperate to try to
vindicate their hero, have renewed their attacks on Sandra Fluke, getting
ever nastier with the lies and smears]
Limbaugh Affiliate Cumulus Media Reports Millions In Lost Revenue
May 08, 2012 6:25 pm ET by Angelo Carusone
Last night, Cumulus Media, a radio company that carries Rush Limbaugh's
show on 38 of its stations, announced millions in losses directly
attributable to Limbaugh's show.
From Radio Ink (emphasis mine):
Monday evening Cumulus CEO Lew Dickey said the advertiser boycott
cost his company "a couple million" dollars in ad revenue in the first
quarter and "a couple million" in the second quarter. He said things look
like they will be back to normal in June. Cumulus carries Rush Limbaugh
38 markets and blames 1% of the 3.5% drop in revenue for the quarter on
the Rush boycott. Dickey said Cumulus was "hit pretty hard by this."
This report certainly undermines protestations from Limbaugh and his
crisis manager that everything is fine.
That said, I want to unpackage this news a bit to: 1) explain how this
impacts the marketability of Limbaugh's show; and 2) address Cumulus'
remark that business should return to normal in June.
In terms of impact...
Cumulus confirmed that advertiser exits from Limbaugh's show result in
lost revenue. This is important when you consider what this means for the
overall marketability of Limbaugh's show.
Rush Limbaugh's show is syndicated by Clear Channel's Premiere Radio
Networks. Limbaugh is broadcast on approximately 600 stations. Clear
Channel carries Limbaugh on some, but the bulk of Limbaugh's platform
comes from affiliates.
Cumulus is but one of many affiliates carrying Limbaugh's program. If
they're losing money due to advertiser losses, other affiliates are
likely also losing money. If carrying Limbaugh on 38 stations results in
millions in advertiser losses over the course of two months, then when
you factor in all the other affiliates as well as Premiere's own
advertiser interests, the scale of lost revenue associated with
Limbaugh's show is likely quite significant.
Further, Cumulus (like some other affiliates) pays a hefty price to
broadcast Limbaugh in certain markets. So, not only are affiliates
directly losing money because they made the business decision to keep
Limbaugh, but they're also paying Premiere for the pleasure of losing
money. This certainly helps mitigate some of Premiere's losses, but I
doubt it compensates for the overall damage that has been done to the
business health and marketability of Limbaugh's show.
In terms of business returning to normal in June...
Talkers Magazine reported that Cumulus CEO "Dickey says everything seems
pretty much back to normal for June."
I suspect this comment raises some questions, so I want to quickly
address it.
First, I'd note that this remark was made by the CEO of a public company
after reporting millions in lost revenue. He had to address the losses
and provide some assurances to investors that the losses will be
addressed. In other words, I think it's extremely unlikely that he would
get up there and admit that they have lost a lot of money and continue to
keep on losing money in the future.
Second, we haven't seen any evidence of a massive return of advertisers.
At this point, it seems like the advertisers that left are unlikely to
return. And, we continue to see advertisers leaving the program. This no
doubt has a lasting im
Limbaugh Affiliate Cumulus Media Reports Millions In Lost Revenue
May 08, 2012 6:25 pm ET by Angelo Carusone
Last night, Cumulus Media, a radio company that carries Rush Limbaugh's
show on 38 of its stations, announced millions in losses directly
attributable to Limbaugh's show.
From Radio Ink (emphasis mine):
Monday evening Cumulus CEO Lew Dickey said the advertiser boycott
cost his company "a couple million" dollars in ad revenue in the first
quarter and "a couple million" in the second quarter. He said things look
like they will be back to normal in June. Cumulus carries Rush Limbaugh
38 markets and blames 1% of the 3.5% drop in revenue for the quarter on
the Rush boycott. Dickey said Cumulus was "hit pretty hard by this."
This report certainly undermines protestations from Limbaugh and his
crisis manager that everything is fine.
That said, I want to unpackage this news a bit to: 1) explain how this
impacts the marketability of Limbaugh's show; and 2) address Cumulus'
remark that business should return to normal in June.
In terms of impact...
Cumulus confirmed that advertiser exits from Limbaugh's show result in
lost revenue. This is important when you consider what this means for the
overall marketability of Limbaugh's show.
Rush Limbaugh's show is syndicated by Clear Channel's Premiere Radio
Networks. Limbaugh is broadcast on approximately 600 stations. Clear
Channel carries Limbaugh on some, but the bulk of Limbaugh's platform
comes from affiliates.
Cumulus is but one of many affiliates carrying Limbaugh's program. If
they're losing money due to advertiser losses, other affiliates are
likely also losing money. If carrying Limbaugh on 38 stations results in
millions in advertiser losses over the course of two months, then when
you factor in all the other affiliates as well as Premiere's own
advertiser interests, the scale of lost revenue associated with
Limbaugh's show is likely quite significant.
Further, Cumulus (like some other affiliates) pays a hefty price to
broadcast Limbaugh in certain markets. So, not only are affiliates
directly losing money because they made the business decision to keep
Limbaugh, but they're also paying Premiere for the pleasure of losing
money. This certainly helps mitigate some of Premiere's losses, but I
doubt it compensates for the overall damage that has been done to the
business health and marketability of Limbaugh's show.
In terms of business returning to normal in June...
Talkers Magazine reported that Cumulus CEO "Dickey says everything seems
pretty much back to normal for June."
I suspect this comment raises some questions, so I want to quickly
address it.
First, I'd note that this remark was made by the CEO of a public company
after reporting millions in lost revenue. He had to address the losses
and provide some assurances to investors that the losses will be
addressed. In other words, I think it's extremely unlikely that he would
get up there and admit that they have lost a lot of money and continue to
keep on losing money in the future.
Second, we haven't seen any evidence of a massive return of advertisers.
At this point, it seems like the advertisers that left are unlikely to
return. And, we continue to see advertisers leaving the program. This no
doubt has a lasting impact on the long-term marketability of Limbaugh's
show. That said, perhaps Cumulus has done a better job of managing their
ad traffic and mitigating the damage associated with continually running
ads in error.
Third, perhaps Cumulus is operating under the assumption that individuals
and organizations will stop engaging on this issue. This is a false
assumption. We continue to see evidence of individuals across the country
digging in, organizing and contacting their local advertisers.
Additionally, the National Organization for Women announced an Enough
Rush campaign, which will formally kick off in mid-May. So, it certainly
seems that individuals and organizations will keep working toward
accountability.
Fourth, Limbaugh continues to make things worse for his intersecting
business interests and affiliates. He continues to refuse to issue a full
apology to Sandra Fluke, let alone even acknowledge the full scale of his
attacks. He's taken to publicly attacking former advertisers lately.
And, finally, he continues the same recklessness that put his show in
this position in the first place.
pact on the long-term marketability of Limbaugh's show. That said,
perhaps Cumulus has done a better job of managing their ad traffic and
mitigating the damage associated with continually running ads in error.
Third, perhaps Cumulus is operating under the assumption that individuals
and organizations will stop engaging on this issue. This is a false
assumption. We continue to see evidence of individuals across the country
digging in, organizing and contacting their local advertisers.
Additionally, the National Organization for Women announced an Enough
Rush campaign, which will formally kick off in mid-May. So, it certainly
seems that individuals and organizations will keep working toward
accountability.
Fourth, Limbaugh continues to make things worse for his intersecting
business interests and affiliates. He continues to refuse to issue a full
apology to Sandra Fluke, let alone even acknowledge the full scale of his
attacks. He's taken to publicly attacking former advertisers lately.
And, finally, he continues the same recklessness that put his show in
this position in the first place.
--
Subscribe:
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zepps_news...@yahoogroups.com
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Not dead, in jail or a slave? Thank a liberal!
[Zeppnote: this comes at a time when Limbaugh's fans, desperate to try to
vindicate their hero, have renewed their attacks on Sandra Fluke, getting
ever nastier with the lies and smears]
Limbaugh Affiliate Cumulus Media Reports Millions In Lost Revenue
May 08, 2012 6:25 pm ET by Angelo Carusone
Last night, Cumulus Media, a radio company that carries Rush Limbaugh's
show on 38 of its stations, announced millions in losses directly
attributable to Limbaugh's show.
From Radio Ink (emphasis mine):
Monday evening Cumulus CEO Lew Dickey said the advertiser boycott
cost his company "a couple million" dollars in ad revenue in the first
quarter and "a couple million" in the second quarter. He said things look
like they will be back to normal in June. Cumulus carries Rush Limbaugh
38 markets and blames 1% of the 3.5% drop in revenue for the quarter on
the Rush boycott. Dickey said Cumulus was "hit pretty hard by this."
This report certainly undermines protestations from Limbaugh and his
crisis manager that everything is fine.
That said, I want to unpackage this news a bit to: 1) explain how this
impacts the marketability of Limbaugh's show; and 2) address Cumulus'
remark that business should return to normal in June.
In terms of impact...
Cumulus confirmed that advertiser exits from Limbaugh's show result in
lost revenue. This is important when you consider what this means for the
overall marketability of Limbaugh's show.
Rush Limbaugh's show is syndicated by Clear Channel's Premiere Radio
Networks. Limbaugh is broadcast on approximately 600 stations. Clear
Channel carries Limbaugh on some, but the bulk of Limbaugh's platform
comes from affiliates.
Cumulus is but one of many affiliates carrying Limbaugh's program. If
they're losing money due to advertiser losses, other affiliates are
likely also losing money. If carrying Limbaugh on 38 stations results in
millions in advertiser losses over the course of two months, then when
you factor in all the other affiliates as well as Premiere's own
advertiser interests, the scale of lost revenue associated with
Limbaugh's show is likely quite significant.
Further, Cumulus (like some other affiliates) pays a hefty price to
broadcast Limbaugh in certain markets. So, not only are affiliates
directly losing money because they made the business decision to keep
Limbaugh, but they're also paying Premiere for the pleasure of losing
money. This certainly helps mitigate some of Premiere's losses, but I
doubt it compensates for the overall damage that has been done to the
business health and marketability of Limbaugh's show.
In terms of business returning to normal in June...
Talkers Magazine reported that Cumulus CEO "Dickey says everything seems
pretty much back to normal for June."
I suspect this comment raises some questions, so I want to quickly
address it.
First, I'd note that this remark was made by the CEO of a public company
after reporting millions in lost revenue. He had to address the losses
and provide some assurances to investors that the losses will be
addressed. In other words, I think it's extremely unlikely that he would
get up there and admit that they have lost a lot of money and continue to
keep on losing money in the future.
Second, we haven't seen any evidence of a massive return of advertisers.
At this point, it seems like the advertisers that left are unlikely to
return. And, we continue to see advertisers leaving the program. This no
doubt has a lasting im
Limbaugh Affiliate Cumulus Media Reports Millions In Lost Revenue
May 08, 2012 6:25 pm ET by Angelo Carusone
Last night, Cumulus Media, a radio company that carries Rush Limbaugh's
show on 38 of its stations, announced millions in losses directly
attributable to Limbaugh's show.
From Radio Ink (emphasis mine):
Monday evening Cumulus CEO Lew Dickey said the advertiser boycott
cost his company "a couple million" dollars in ad revenue in the first
quarter and "a couple million" in the second quarter. He said things look
like they will be back to normal in June. Cumulus carries Rush Limbaugh
38 markets and blames 1% of the 3.5% drop in revenue for the quarter on
the Rush boycott. Dickey said Cumulus was "hit pretty hard by this."
This report certainly undermines protestations from Limbaugh and his
crisis manager that everything is fine.
That said, I want to unpackage this news a bit to: 1) explain how this
impacts the marketability of Limbaugh's show; and 2) address Cumulus'
remark that business should return to normal in June.
In terms of impact...
Cumulus confirmed that advertiser exits from Limbaugh's show result in
lost revenue. This is important when you consider what this means for the
overall marketability of Limbaugh's show.
Rush Limbaugh's show is syndicated by Clear Channel's Premiere Radio
Networks. Limbaugh is broadcast on approximately 600 stations. Clear
Channel carries Limbaugh on some, but the bulk of Limbaugh's platform
comes from affiliates.
Cumulus is but one of many affiliates carrying Limbaugh's program. If
they're losing money due to advertiser losses, other affiliates are
likely also losing money. If carrying Limbaugh on 38 stations results in
millions in advertiser losses over the course of two months, then when
you factor in all the other affiliates as well as Premiere's own
advertiser interests, the scale of lost revenue associated with
Limbaugh's show is likely quite significant.
Further, Cumulus (like some other affiliates) pays a hefty price to
broadcast Limbaugh in certain markets. So, not only are affiliates
directly losing money because they made the business decision to keep
Limbaugh, but they're also paying Premiere for the pleasure of losing
money. This certainly helps mitigate some of Premiere's losses, but I
doubt it compensates for the overall damage that has been done to the
business health and marketability of Limbaugh's show.
In terms of business returning to normal in June...
Talkers Magazine reported that Cumulus CEO "Dickey says everything seems
pretty much back to normal for June."
I suspect this comment raises some questions, so I want to quickly
address it.
First, I'd note that this remark was made by the CEO of a public company
after reporting millions in lost revenue. He had to address the losses
and provide some assurances to investors that the losses will be
addressed. In other words, I think it's extremely unlikely that he would
get up there and admit that they have lost a lot of money and continue to
keep on losing money in the future.
Second, we haven't seen any evidence of a massive return of advertisers.
At this point, it seems like the advertisers that left are unlikely to
return. And, we continue to see advertisers leaving the program. This no
doubt has a lasting impact on the long-term marketability of Limbaugh's
show. That said, perhaps Cumulus has done a better job of managing their
ad traffic and mitigating the damage associated with continually running
ads in error.
Third, perhaps Cumulus is operating under the assumption that individuals
and organizations will stop engaging on this issue. This is a false
assumption. We continue to see evidence of individuals across the country
digging in, organizing and contacting their local advertisers.
Additionally, the National Organization for Women announced an Enough
Rush campaign, which will formally kick off in mid-May. So, it certainly
seems that individuals and organizations will keep working toward
accountability.
Fourth, Limbaugh continues to make things worse for his intersecting
business interests and affiliates. He continues to refuse to issue a full
apology to Sandra Fluke, let alone even acknowledge the full scale of his
attacks. He's taken to publicly attacking former advertisers lately.
And, finally, he continues the same recklessness that put his show in
this position in the first place.
pact on the long-term marketability of Limbaugh's show. That said,
perhaps Cumulus has done a better job of managing their ad traffic and
mitigating the damage associated with continually running ads in error.
Third, perhaps Cumulus is operating under the assumption that individuals
and organizations will stop engaging on this issue. This is a false
assumption. We continue to see evidence of individuals across the country
digging in, organizing and contacting their local advertisers.
Additionally, the National Organization for Women announced an Enough
Rush campaign, which will formally kick off in mid-May. So, it certainly
seems that individuals and organizations will keep working toward
accountability.
Fourth, Limbaugh continues to make things worse for his intersecting
business interests and affiliates. He continues to refuse to issue a full
apology to Sandra Fluke, let alone even acknowledge the full scale of his
attacks. He's taken to publicly attacking former advertisers lately.
And, finally, he continues the same recklessness that put his show in
this position in the first place.
--
Subscribe:
zepps_essay...@yahoogroups.com
zepps_news...@yahoogroups.com
Unsubscribe:
zepps_essays...@yahoogroups.com
zepps_news-...@yahoogroups.com
Not dead, in jail or a slave? Thank a liberal!
Richard Steel
May 9, 2012, 11:48:54 PM5/9/12
to
> Monday evening Cumulus CEO Lew Dickey said the advertiser boycott
> cost his company "a couple million" dollars in ad revenue in the first
> quarter and "a couple million" in the second quarter. He said things look
> like they will be back to normal in June. Cumulus carries Rush Limbaugh
> 38 markets and blames 1% of the 3.5% drop in revenue for the quarter on
> the Rush boycott. Dickey said Cumulus was "hit pretty hard by this."
Year long, it's about a quarter of one percent.
Really? And you're BRAGGING about that? THAT'S what you thought
would bring down Rush Limbaugh?
ONE FUCKING QUARTER OF ONE PERCENT?
And you're too dense to realize just how pathetic that makes you look?
Phlip
May 10, 2012, 12:53:35 AM5/10/12
to
On May 9, 8:48 pm, Richard Steel <rsteel2...@aol.com> wrote:
> > Monday evening Cumulus CEO Lew Dickey said the advertiser boycott
> > cost his company "a couple million" dollars in ad revenue in the first
> > quarter and "a couple million" in the second quarter. He said things look
> > like they will be back to normal in June. Cumulus carries Rush Limbaugh
> > 38 markets and blames 1% of the 3.5% drop in revenue for the quarter on
> > the Rush boycott. Dickey said Cumulus was "hit pretty hard by this."
>
> It was a 1% revenue drop, from which they've since recovered.
And that's why the article went on to carefully debunk that number.
> > Monday evening Cumulus CEO Lew Dickey said the advertiser boycott
> > cost his company "a couple million" dollars in ad revenue in the first
> > quarter and "a couple million" in the second quarter. He said things look
> > like they will be back to normal in June. Cumulus carries Rush Limbaugh
> > 38 markets and blames 1% of the 3.5% drop in revenue for the quarter on
> > the Rush boycott. Dickey said Cumulus was "hit pretty hard by this."
>
> It was a 1% revenue drop, from which they've since recovered.
It's the lowest number a CEO can fib, to stakeholders, and get away
with. Other distributors will have similar losses, and they will
magnify up the food chain. Etc...
Richard Steel
May 10, 2012, 3:02:58 AM5/10/12
to
the attempt to shut down Rush Limbaugh was a dismal failure, which has
two delightful side effects:
1. More people listened to Rush to hear what all the fuss was - and
many of those people stay, and
2. Anytime a Leftist feels like calling Sarah Palin's teenage girl a
"slut", you have the over reaction to Rush thrown back in your face.
After President Romney takes office next January, I wonder if Media
Matter's tax exempt status will be re-considered.
Lee Curtis
May 10, 2012, 11:05:33 AM5/10/12
to
of the Liberal Media" response.
Richard Steel
May 10, 2012, 12:29:22 PM5/10/12
to
> Watch this space for the "it's all the fault
> of the Liberal Media" response.
Times and the Usual Gang of Idiots attacking him as a unified
force.....and managed to drag down his yearly revenue, er, one quarter
of one percent for one year.
The ACTUAL long range effect is:
1. It's now pretty much impossible for Democrats to continue their
ugly sexual attacks on Conservative women. The phrase "remember when
you tried to get Rush Limbaugh thrown off the air...." will be thrown
in your face again, and again, and again, and again.....
2. The brouhaha attracted new listeners to Rush, a good number of
which will stay. Indeed, this is the PERFECT time for young people to
discover Rush Limbaugh. The young are the ones who've gotten screwed
over by Barry, and what Rush promotes are ideas they've never heard
before.
3. The whole point of the Left's blitzkrieg was to show that ANYONE
can be gotten to. That CNN and the New York Times can destroy
ANYBODY. When that fails, the bullies look weak and impotent. When
you start bragging about a quarter of a percent of lost revenue in one
fiscal year......you've lost, BIG.
Phlip
May 10, 2012, 12:35:20 PM5/10/12
to
On May 10, 9:29 am, Richard Steel <rsteel2...@aol.com> wrote:
> > Watch this space for the "it's all the fault
> > of the Liberal Media" response.
>
> The Left unleashed a full media blitz with CBS, NBC, CNN, The New York
> Times and the Usual Gang of Idiots attacking him as a unified
> force...
They would have ignored the blimp, with his usual Rutting for
> > Watch this space for the "it's all the fault
> > of the Liberal Media" response.
>
> The Left unleashed a full media blitz with CBS, NBC, CNN, The New York
> Times and the Usual Gang of Idiots attacking him as a unified
> force...
Attention, like they _always_ did before...
...except those idiots all now take their cues from Social Media. Like
the Trayvon Martin case, as soon as SM generated enough critical mass,
the LSM picked up the story.
It's a new game, fool. That's why one of the leaders of the fascist
think-tank ALEC accidentally blurted out recently "We're getting
killed on social media". Your Big Lie technique doesn't work anymore,
because SM typically comes with "block" buttons.
Liberal Here
May 11, 2012, 12:30:16 PM5/11/12
to
about us...or tell the truth about us....we'll fuck you over."
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