CR Essential Workshop in Bangalore August 21-22,2008 From: suresh

[Yatin Sethi]

CR Essential Workshop in Bangalore August 21-22,2008

Posted by: "suresh" suresh...@yahoo.co.uk   sureshpramar

Sun Jul 6, 2008 3:05 am (PDT)

Workshop for Practitioners on Understanding Corporate Responsibility
Bangalore August 21-22,2008
Organised by CRBiz
Partner: Population Services International
Education World
Media Partner: Management Next

Corporate Responsibility is beyond charity and philanthropy.
Companies practicing Corporate Responsibility need to go beyond
statutory requirements and integrate social, environmental and ethical
concerns into their business strategy.

To develop and implement an effective CR programme it is essential
that management at all levels understand the scope and content of
corporate responsibility so that they can make value added
contributions towards building the company's brand image and
reputation. Training vital. CR will only be effective if employees are
fully engaged. Attitutes or behaviour will not change unless
employees have the necessary knowledge and skills to develop and
implement CR activities.

The Global Gandhian Trusteeship & Corporate Responsibility Foundation,
a registered Trust, through its publication CRBiz, is organising a
two day workshop on CR Essentials in Bangalore on August 21-22, 2008.
The programme has been designed for managment personnel in
corporates, working at various levels, SMEs, management students and
NGOs engaging with the business sector.

The programme has been designed to help participants increase their
awareness level and learn about the new trends emerging in India and
abroad. Participants will be guided through the fundamentals of CR,
examining the development of Corporate Responsibility in the context
of India. Using case studies and pratical examples participants will
be provided an understanding of the basics of CR. The programme will
help participants to increase their awareness of the CR and its
various components. They will also learn how to design their
programmes keeping in mind the interests of the company's
stakeholders, including employees and local communities.

The Organisers: CRBiz is the only print publication on Corporate
Social Responsibility in India. The media arm of the Global Gandhian
Trusteeship & Corporate Responsibility Foundation, CRBiz is a not for
profit social enterprise. The publication aims to promote corporate
responsibility among business and build partnerships between
corporates,NGOs and government in order to advance sustainable
development across the region. CRBiz has already organised three
similar workshops New Delhi Oct 2007, Hyderabad Jan 2008 and Chennai
April 2008

Faculty: The training programme has been designed by experienced
trainers with several years experience in Corporate Responsibility. It
will be conducted by practicing CR personnel working with well known
national and transnational corporates in India. These include: Vikas
Goswami, Microsoft; Manoj Chakravarty, Titan; Ms Sangeetha Mansur,
Associate Publisher, Management Next; Dilip Thakore, Editor, Education
World; Anand Sudarshan, CEO Manipal Education; Mamtha Sharma, IBM;
Rani Desai, Bicom(To Confirm); Rohini Sardesai, Cisco; Shukla Bose;
Meenu Bhambhani, Mphasis; Chandrika Jain, Population Services
International etc

The Schedule

1. Corporate Responsibility: Idealism or Necessity

What is CR ? Just a passing fad of a business necessity. Is it for
dreamers
or a necessity for the success of business and society
Speaker: Vikas Goswami ,Leader CR Microsoft(To Confirm)

2. Good Deeds, Good Business
Corporate Responsibility as a strategic tool for Corporate Management
Integrating Corporate
Social Responsibility into Business Strategy
What do companies need to do in order to develop and implement a
well rounded CR Policy
Speaker: Manoj Chakravarty, Titan

3 Strategic Marketing Plan for Social Campaigns
How to apply marketing principles for social good. How to do strategic
marketing for social causes How to design, manage and review social
marketing campaigns
Speaker: Sangeetha Mansur, Associate Publisher, Management Next

4 Upscaling Corporate Social Responsibility Through
Human Resources Development
CR minus HR is PR. The company's reputation, viability and sometimes
its very existance
rests on the leadership provided by Human Resources leadership to
spearhead
development and strategic implementation of CR through out the
organisation and promote
sound corporate citizenship

5. Communicating Corporate CR Activities
CSR has become a recognised part of business process. How to make the
company's CR
programmes more visible to all stakeholders
Speaker: Dilip Thakore, Editor, Education World

6. Spreading the Light of Knowledge: Corporate and NGO efforts to
raising standards of Education and Training
Speaker: Anand Sundarshan, CEO Manipal Education

7. Building Corporate-NGO partnerships
-The emerging trend of corporate-NGO partnerships
-Benefits of corporate-NGO partnerships; Risks and opportunities
-Difficulties of partnerships and requirements for successful
implementation

8. The other C: Consumer and Social Responsibility
What does CSR mean to the consumers. What impact does the concept have
on the way they
make purchases

9. Best Practices Case Studies
• Fighting AIDs/HIV how Corporates & NGOs are involved and
should be involved Chandrika Jain, Population Services International
• Volunteering Mamtha Sharma. IBM
• IT and Corporate Responsibility: Giving back to
Society the IT way Meenu Bhambani, Mphasis
• Greening the IT Industry

10. Market Place
Interaction between Corporates and NGOs

Cost and Registration: The cost of the non resident course per
participant is Rs 6,000 for corporates, Corporate sponsored
Foundations and Funding Agencies, a Rs 500 early bird rebate on
registrations, along with fee, received before August 1,2008. For
three or more participants from the same organization a further Rs 500
discount per participant. Rs 3,500 for SMEs and NGOs, A Rs 250 early
bird discount for all registrations, along with fees received before
August 1,2008. In addition another Rs 250 discount for three or more
participants from the same organization. Rs 2,000 for post graduate
and MBA students and Rs 1,500 for undergraduate students. No refund
will be allowed for cancellations made after August 5,2008.
Registration form should be accompanied with the fee for assured
registration. Cheques should be made out favouring CRBiz ,Noida
Registration form along with fees should be sent to CRBiz, 3A,Nilgiri
3,Sector 34, Noida

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