On Fri, Jul 3, 2009 at 6:41 PM, Lundboy Toopa <etcmail2
...@gmail.com> wrote:
> Hi!
> Please comment that using such promotion is right / can be
> considered
> favorable for nudism?
> _________________________________________________
> http://www.pr-inside.com/print1362645.htm
> 1. http://www.youtube.com/watch?v=7-Mq9HAE62Y
> 2. http://www.youtube.com/watch?v=YsLy9Y7KsVI
> 3. http://www.youtube.com/watch?v=GnhVcD74i14&feature=channel
> 2009-07-03 06:06:57 - Skin is used by Air New Zealand in its latest
> promotion video.
> Air New Zealand decided to strip down to bare (painted) skin eight of
> its support staff, in order to help create their latest video. Their
> aim was to turn a boring everyday subject into fun. They had no idea
> what tiger they were letting out of its cage.
> No one enjoys sitting watching the safety video which all commercial
> airlines must show, at the start of every flight anywhere in the
> world. Air New Zealand overcome this problem by producing the
> ‘nothing
> to hide’ video. The flight crew dressed in nothing more than body
> paint, accompanied to music by Auckland singer Gin Wigmore, “Under My
> Skin".
> Remaining fully family friendly, the discretely filmed video makes
> everyone watch to see just how much is really going to be revealed.
> From hiding behind a drink’s trolley to sitting discretely on a seat,
> there is less exposure of skin than you would see if you were to walk
> along Bondi Beach in Australia, on a hot summer’s day. Suggestive
> shots are quickly blurred away.
> Elave Nothing To Hide’ campaign developed by Saatchi & Saatchi, New
> Zealand, promoting the safety of skin products, featuring nude
> actors,
> is a far more revealing video. The film crew filmed nude in order to
> put the cast more at ease. The video was launched on May 5th and has
> created a rise of 500% in sales.
> Air New Zealand’s creative director Craig Whitehead, deputy creative
> director Craig Pethybridge, art director Janelle Herrick, copywriter
> Lara Philips and agency producer Vicky O’Leary, as well as ‘Elave
> Nothing To Hide’ were not deterred by the fact that ‘Nothing to Hide’
> is the name of a well known 1981 porn film, that started with an
> escape out of a window and ended with a tear-jerking finale.
> Now if you are holding your breath watching the Air New Zealand
> video,
> waiting for some discrete nude revelation in the safety video, by
> director Kevin Denholm, you are not only going to be disappointed you
> will have missed the point. The video is about staff enjoying
> themselves and having fun, as they take the most boring of subjects
> and make it enjoyable. Airline passengers will have no difficulty
> watching the video time and again.
> The same thing could not be said concerning the ‘Elave Nothing To
> Hide’ film. The company was forced to use a modified version for
> television.
> Rob Fyfe, Air New Zealand CEO, was recently voted the sexiest
> businessman in New Zealand. I wonder why? Perhaps the whole thing
> only
> goes to prove, it‘s not what you say, it’s how you chose to present
> it.
--