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Five billion social network sites, each about one person
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Mark Atwood <me@mark.atwood.name>  
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(1 user)  More options Aug 18 2007, 2:45 am
From: "Mark Atwood <m...@mark.atwood.name>" <fallenpega...@gmail.com>
Date: Sat, 18 Aug 2007 06:45:38 -0000
Local: Sat, Aug 18 2007 2:45 am
Subject: Five billion social network sites, each about one person
I came home from FOOcamp with my mind buzzing with something similar.
It was in the zeitgeist, I guess.

Between being annoyed at some of 6As recent actions, and annoyed that
if I left LJ, I would lose a lot of valuable social network
information.  And then the sessions on distributed social networks,
openid, oauth.  And playing with the CrowdVine social network software
that had been set up for FOO.

And then I added in my own current hot interest, massive utility grid
computing, and the attendant fall in price and ease of access for
users to buy really cheap really transient processing.

And I had a <b>vision</b>.

* The "next gen FOAF format/protocol", distributed federated social
graph data, like Brad and David have just excellently described.
* And social attribute claim data (X's name is, X's birthday is, X's
interests are, etc)
* And the concept of the small start-your-own social network app, like
CrowdVine.  Only cranked even farther up/down.  Instead of for a small
cluster of people, its just for one person.
* And run it on the coming tide of uber-cheap, transient processing,
with persistent storage.

<b>Everyone</b> could run their very own "social networking site",
that would be all about just them.  Sort of a "blog, squared".  And
that it could interop with the other "sites of one", and also interop
with all/most/some/any of the current and future Big Systems.

A person could have something that will work and look and feel almost
just like their current LJ / MySpace / Facebook / Vox / Friendster /
Tribe / etc accounts.  But it would be <b>theirs</b>, no longer
subject to threat of deletion/distruction at corporate whim.

It could be easily hosted, either with the current model of renting a
cheap hosting provider, like Linode or something.  Or via the next
generation of transient computing, like the successor or evolution of
EC2.  So if it's not doing much, it doesnt do much, and if it's
suddenly called on to do a lot, it can burst up as needed.

Probably a good design for a "system of one" would have the basic core
to handle the netgen-distributed-FOAF stuff, and the core of publish/
subscribe (I'm thinking something like gdata, Atom over HTTP with
TLS).

And then common modules for skins, blogging, images, presence, instant
messaging, additional access (email from phones, SMS), "hot
what" (Twitter / Dodgeball / etc).

And then a whole pile of more modules, which can barely be conceived
of yet.  Shopping agents.  Wallets and value stores (maybe with a live
network connection to a cryptoprocessor in the user's physical
possession).  Financial tracking/alerting/autotrade.  Clipping
service.  Automatic secretary / personal assistant. etc etc etc.

There doesn't and wont be only one implementation, either.  Many many
can be written and deployed.  As long as they mostly possess as
sufficiently overlapping set of mutually understood protocols...

I think that this is more or less the way things are going to go.

The current silos are going to be as snowballs in boiling water.
Their users are going to jump ship as fast as low-pain migration tools
can be written.

There is going to be no more huge money in running a "basic" social
network site at all.  About the only good feature such will be able to
offer will be hand holding, attempts at uptime guarantees, and
resistance to DDOS / slashdot effect / instalanch.

The social graph will stop being something that people make money
with, and become something that people make money because of.  There
will surely be lots of money to be made, via applications that haven't
been realized yet and are not possible yet.


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jtauber  
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 More options Aug 18 2007, 4:42 am
From: jtauber <jtau...@jtauber.com>
Date: Sat, 18 Aug 2007 01:42:12 -0700
Local: Sat, Aug 18 2007 4:42 am
Subject: Re: Five billion social network sites, each about one person

On Aug 18, 2:45 am, "Mark Atwood <m...@mark.atwood.name>"

<fallenpega...@gmail.com> wrote:
> And I had a <b>vision</b>.

In a blog post[1] a while ago I called this 'aggregation versus
hosting'. Steve Mallett's "Data Libre" vision is also relevant. I'd
link to Steve's old site but he's lost the domain so a mention[2] of
it on my blog (which also includes reference to an HBR article that
seems relevant to your vision) will have to do.

James

[1] http://jtauber.com/blog/2004/08/11/aggregation_versus_hosting
[2] http://jtauber.com/blog/2004/11/17/the_road_to_datalibre


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James Tauber  
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 More options Aug 18 2007, 4:49 am
From: James Tauber <jtau...@jtauber.com>
Date: Sat, 18 Aug 2007 04:49:56 -0400
Local: Sat, Aug 18 2007 4:49 am
Subject: Re: Five billion social network sites, each about one person
Here's a better link for the HBR article:

http://www.hbsp.harvard.edu/hbsp/hbr/articles/article.jsp?
articleID=F0411A&ml_action=get-article&print=true&ml_issueid=BR0411

James

On 18/08/2007, at 4:42 AM, jtauber wrote:


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