What would you name (or have you named) a department that truly
implements social business across the enterprise? Would it be "The
Social Business Department"? The department would cover internal
collaboration, cross divisional/business social media campaigns and
community implementations, employer brand management and more and
would consist of open communication between employees, customers and
partners.
I like "Social Communications". But maybe that wouldn't speak to the
legacy c-suite? Does that even matter?
A Social Business is engaged—deeply connecting people, including
customers, employees and partners, to be involved in productive,
efficient ways.
A Social Business is transparent—removing boundaries to information,
experts and assets, helping people align every action to drive
business results.
A Social Business is nimble—speeding up business with information and
insight to anticipate and address evolving opportunities.
Mike Fraietta
(I'm going to copy to this to Google+ as well. I'm not sure where
everybody lives these days!)
On Thu, Feb 16, 2012 at 6:54 AM, MichaelFraietta <vando...@gmail.com> wrote: > Hello Fellow Pioneers,
> What would you name (or have you named) a department that truly > implements social business across the enterprise? Would it be "The > Social Business Department"? The department would cover internal > collaboration, cross divisional/business social media campaigns and > community implementations, employer brand management and more and > would consist of open communication between employees, customers and > partners.
> I like "Social Communications". But maybe that wouldn't speak to the > legacy c-suite? Does that even matter?
> A Social Business is engaged—deeply connecting people, including > customers, employees and partners, to be involved in productive, > efficient ways. > A Social Business is transparent—removing boundaries to information, > experts and assets, helping people align every action to drive > business results. > A Social Business is nimble—speeding up business with information and > insight to anticipate and address evolving opportunities.
> Mike Fraietta
> (I'm going to copy to this to Google+ as well. I'm not sure where > everybody lives these days!)
> -- > This group is for Social Business Pioneers. Pioneers ask the hard > questions, share lessons learned and contribute best practices.
On Thu, Feb 16, 2012 at 10:45 AM, Michael Brito <britop...@gmail.com> wrote: > I have a few clients what are calling it the "social business center of > excellence" and usually report into the marketing organization.
> On Thu, Feb 16, 2012 at 6:54 AM, MichaelFraietta <vando...@gmail.com>wrote:
>> Hello Fellow Pioneers,
>> What would you name (or have you named) a department that truly >> implements social business across the enterprise? Would it be "The >> Social Business Department"? The department would cover internal >> collaboration, cross divisional/business social media campaigns and >> community implementations, employer brand management and more and >> would consist of open communication between employees, customers and >> partners.
>> I like "Social Communications". But maybe that wouldn't speak to the >> legacy c-suite? Does that even matter?
>> A Social Business is engaged—deeply connecting people, including >> customers, employees and partners, to be involved in productive, >> efficient ways. >> A Social Business is transparent—removing boundaries to information, >> experts and assets, helping people align every action to drive >> business results. >> A Social Business is nimble—speeding up business with information and >> insight to anticipate and address evolving opportunities.
>> Mike Fraietta
>> (I'm going to copy to this to Google+ as well. I'm not sure where >> everybody lives these days!)
>> -- >> This group is for Social Business Pioneers. Pioneers ask the hard >> questions, share lessons learned and contribute best practices.
How about calling it "The Council for Business Vision & Evolution" or the "Business Intelligence Bureau".
It's not just about making their business *social*, but making sure their business & employees *evolve* for today's (and tomorrow's) digi-social economy.
Businesses & employees need to be able to compete and "Digi-Social" strategies, tactics, tools & technology are an enabler.
Jeremy Muratore -------------------------------------------------------- @JeremyMuratore , @SocialConstrukt http://SocialConstruktion.com/Blog
> On Thu, Feb 16, 2012 at 10:45 AM, Michael Brito <britop...@gmail.com>wrote:
>> I have a few clients what are calling it the "social business center of >> excellence" and usually report into the marketing organization.
>> On Thu, Feb 16, 2012 at 6:54 AM, MichaelFraietta <vando...@gmail.com>wrote:
>>> Hello Fellow Pioneers,
>>> What would you name (or have you named) a department that truly >>> implements social business across the enterprise? Would it be "The >>> Social Business Department"? The department would cover internal >>> collaboration, cross divisional/business social media campaigns and >>> community implementations, employer brand management and more and >>> would consist of open communication between employees, customers and >>> partners.
>>> I like "Social Communications". But maybe that wouldn't speak to the >>> legacy c-suite? Does that even matter?
>>> A Social Business is engaged—deeply connecting people, including >>> customers, employees and partners, to be involved in productive, >>> efficient ways. >>> A Social Business is transparent—removing boundaries to information, >>> experts and assets, helping people align every action to drive >>> business results. >>> A Social Business is nimble—speeding up business with information and >>> insight to anticipate and address evolving opportunities.
>>> Mike Fraietta
>>> (I'm going to copy to this to Google+ as well. I'm not sure where >>> everybody lives these days!)
>>> -- >>> This group is for Social Business Pioneers. Pioneers ask the hard >>> questions, share lessons learned and contribute best practices.
I appreciate the question. I assess that we should reject the adjective "social."
Instead it should be simply business. The reason social works is because it's deeply rooted in our biology. It's a new way, to be sure, but it's still about facilitating communication, coordinated action, and transaction.
I'm concerned that by using adjectives like "social" it takes the focus off "business" and as a result powerful people take us less seriously.
Principles, laws, mechanisms and data are on our side. Make it about business and not social.
Best,
Vince
On Feb 16, 2012, at 8:54 AM, MichaelFraietta <vando...@gmail.com> wrote:
> What would you name (or have you named) a department that truly > implements social business across the enterprise? Would it be "The > Social Business Department"? The department would cover internal > collaboration, cross divisional/business social media campaigns and > community implementations, employer brand management and more and > would consist of open communication between employees, customers and > partners.
> I like "Social Communications". But maybe that wouldn't speak to the > legacy c-suite? Does that even matter?
> A Social Business is engaged—deeply connecting people, including > customers, employees and partners, to be involved in productive, > efficient ways. > A Social Business is transparent—removing boundaries to information, > experts and assets, helping people align every action to drive > business results. > A Social Business is nimble—speeding up business with information and > insight to anticipate and address evolving opportunities.
> Mike Fraietta
> (I'm going to copy to this to Google+ as well. I'm not sure where > everybody lives these days!)
> -- > This group is for Social Business Pioneers. Pioneers ask the hard questions, share lessons learned and contribute best practices.
The most common naming group is "Center of Excellence" early adopter tech companies like Ebay, HP, Adobe have adopted this name. They are a central resource to a broader set of business units.
Not that I'm speaking about the aforementioned companies, but this name actually has some intentional stigma, why? If you're not part of this group (like a remote business unit) then you're not working with the centralized function and therefore "not excellent" (Brilliant branding move, yes internal branding is an important skill to have)
With that said, we've found other groups have names like "Social Media Resource Center" and "Social Media Team".
We've outlined that in this report on how companies prepare internally
> On Thu, Feb 16, 2012 at 10:45 AM, Michael Brito <britop...@gmail.com>wrote:
>> I have a few clients what are calling it the "social business center of >> excellence" and usually report into the marketing organization.
>> On Thu, Feb 16, 2012 at 6:54 AM, MichaelFraietta <vando...@gmail.com>wrote:
>>> Hello Fellow Pioneers,
>>> What would you name (or have you named) a department that truly >>> implements social business across the enterprise? Would it be "The >>> Social Business Department"? The department would cover internal >>> collaboration, cross divisional/business social media campaigns and >>> community implementations, employer brand management and more and >>> would consist of open communication between employees, customers and >>> partners.
>>> I like "Social Communications". But maybe that wouldn't speak to the >>> legacy c-suite? Does that even matter?
>>> A Social Business is engaged—deeply connecting people, including >>> customers, employees and partners, to be involved in productive, >>> efficient ways. >>> A Social Business is transparent—removing boundaries to information, >>> experts and assets, helping people align every action to drive >>> business results. >>> A Social Business is nimble—speeding up business with information and >>> insight to anticipate and address evolving opportunities.
>>> Mike Fraietta
>>> (I'm going to copy to this to Google+ as well. I'm not sure where >>> everybody lives these days!)
>>> -- >>> This group is for Social Business Pioneers. Pioneers ask the hard >>> questions, share lessons learned and contribute best practices.
> I appreciate the question. I assess that we should reject the adjective > "social."
> Instead it should be simply business. The reason social works is because > it's deeply rooted in our biology. It's a new way, to be sure, but it's > still about facilitating communication, coordinated action, and transaction.
> I'm concerned that by using adjectives like "social" it takes the focus > off "business" and as a result powerful people take us less seriously.
> Principles, laws, mechanisms and data are on our side. Make it about > business and not social.
> Best,
> Vince
> On Feb 16, 2012, at 8:54 AM, MichaelFraietta <vando...@gmail.com> wrote:
> > Hello Fellow Pioneers,
> > What would you name (or have you named) a department that truly > > implements social business across the enterprise? Would it be "The > > Social Business Department"? The department would cover internal > > collaboration, cross divisional/business social media campaigns and > > community implementations, employer brand management and more and > > would consist of open communication between employees, customers and > > partners.
> > I like "Social Communications". But maybe that wouldn't speak to the > > legacy c-suite? Does that even matter?
> > A Social Business is engaged—deeply connecting people, including > > customers, employees and partners, to be involved in productive, > > efficient ways. > > A Social Business is transparent—removing boundaries to information, > > experts and assets, helping people align every action to drive > > business results. > > A Social Business is nimble—speeding up business with information and > > insight to anticipate and address evolving opportunities.
> > Mike Fraietta
> > (I'm going to copy to this to Google+ as well. I'm not sure where > > everybody lives these days!)
> > -- > > This group is for Social Business Pioneers. Pioneers ask the hard > questions, share lessons learned and contribute best practices.
Great point Francine. Change management is the core of business transformation. Whatever we decide, I wonder if we add "change agents" to the tail end of it
Sent from my iPhone
On Feb 16, 2012, at 7:26 PM, Francine Hardaway <franc...@stealthmode.com> wrote:
> Vince, I agree. But if we don't call it something, behavior won't change.
> On Thu, Feb 16, 2012 at 8:14 AM, Vince Vaughan <bankyforpresid...@gmail.com> wrote: > I appreciate the question. I assess that we should reject the adjective "social."
> Instead it should be simply business. The reason social works is because it's deeply rooted in our biology. It's a new way, to be sure, but it's still about facilitating communication, coordinated action, and transaction.
> I'm concerned that by using adjectives like "social" it takes the focus off "business" and as a result powerful people take us less seriously.
> Principles, laws, mechanisms and data are on our side. Make it about business and not social.
> Best,
> Vince
> On Feb 16, 2012, at 8:54 AM, MichaelFraietta <vando...@gmail.com> wrote:
> > Hello Fellow Pioneers,
> > What would you name (or have you named) a department that truly > > implements social business across the enterprise? Would it be "The > > Social Business Department"? The department would cover internal > > collaboration, cross divisional/business social media campaigns and > > community implementations, employer brand management and more and > > would consist of open communication between employees, customers and > > partners.
> > I like "Social Communications". But maybe that wouldn't speak to the > > legacy c-suite? Does that even matter?
> > A Social Business is engaged—deeply connecting people, including > > customers, employees and partners, to be involved in productive, > > efficient ways. > > A Social Business is transparent—removing boundaries to information, > > experts and assets, helping people align every action to drive > > business results. > > A Social Business is nimble—speeding up business with information and > > insight to anticipate and address evolving opportunities.
> > Mike Fraietta
> > (I'm going to copy to this to Google+ as well. I'm not sure where > > everybody lives these days!)
> > -- > > This group is for Social Business Pioneers. Pioneers ask the hard questions, share lessons learned and contribute best practices.
My first thought when I saw this was that it probably shouldn't be a
"department" as much as an "initiative", because it should be a
company-wide effort, and once you put something in a department, it
then can become competitive with other departments for resources and
attention. You really want it to be a resource for the other
departments in the company that has management support. So reading
about the "Center for Excellence" model, that really makes sense to
me.
On Feb 16, 8:40 pm, Michael Brito <britop...@gmail.com> wrote:
> Great point Francine. Change management is the core of business transformation. Whatever we decide, I wonder if we add "change agents" to the tail end of it
> Sent from my iPhone
> On Feb 16, 2012, at 7:26 PM, Francine Hardaway <franc...@stealthmode.com> wrote:
> > Vince, I agree. But if we don't call it something, behavior won't change.
> > On Thu, Feb 16, 2012 at 8:14 AM, Vince Vaughan <bankyforpresid...@gmail.com> wrote:
> > I appreciate the question. I assess that we should reject the adjective "social."
> > Instead it should be simply business. The reason social works is because it's deeply rooted in our biology. It's a new way, to be sure, but it's still about facilitating communication, coordinated action, and transaction.
> > I'm concerned that by using adjectives like "social" it takes the focus off "business" and as a result powerful people take us less seriously.
> > Principles, laws, mechanisms and data are on our side. Make it about business and not social.
> > Best,
> > Vince
> > On Feb 16, 2012, at 8:54 AM, MichaelFraietta <vando...@gmail.com> wrote:
> > > Hello Fellow Pioneers,
> > > What would you name (or have you named) a department that truly
> > > implements social business across the enterprise? Would it be "The
> > > Social Business Department"? The department would cover internal
> > > collaboration, cross divisional/business social media campaigns and
> > > community implementations, employer brand management and more and
> > > would consist of open communication between employees, customers and
> > > partners.
> > > I like "Social Communications". But maybe that wouldn't speak to the
> > > legacy c-suite? Does that even matter?
> > > A Social Business is engaged—deeply connecting people, including
> > > customers, employees and partners, to be involved in productive,
> > > efficient ways.
> > > A Social Business is transparent—removing boundaries to information,
> > > experts and assets, helping people align every action to drive
> > > business results.
> > > A Social Business is nimble—speeding up business with information and
> > > insight to anticipate and address evolving opportunities.
> > > Mike Fraietta
> > > (I'm going to copy to this to Google+ as well. I'm not sure where
> > > everybody lives these days!)
> > > --
> > > This group is for Social Business Pioneers. Pioneers ask the hard questions, share lessons learned and contribute best practices.
I think the term "center of excellence program" makes a lot sense. A program is a series of projects, which could be spearheaded by an initiative.
Often, I've found in larger companies there's a cross-functional "working team" making social business happen and a "Steering board" at the mid level executive range that's clearing the path as social business requires the program to work across departmental silos.
On Fri, Feb 17, 2012 at 6:54 AM, Allen Fuller <allenbful...@gmail.com>wrote:
> My first thought when I saw this was that it probably shouldn't be a > "department" as much as an "initiative", because it should be a > company-wide effort, and once you put something in a department, it > then can become competitive with other departments for resources and > attention. You really want it to be a resource for the other > departments in the company that has management support. So reading > about the "Center for Excellence" model, that really makes sense to > me.
> On Feb 16, 8:40 pm, Michael Brito <britop...@gmail.com> wrote: > > Great point Francine. Change management is the core of business > transformation. Whatever we decide, I wonder if we add "change agents" to > the tail end of it
> > Sent from my iPhone
> > On Feb 16, 2012, at 7:26 PM, Francine Hardaway <franc...@stealthmode.com> > wrote:
> > > Vince, I agree. But if we don't call it something, behavior won't > change.
> > > On Thu, Feb 16, 2012 at 8:14 AM, Vince Vaughan < > bankyforpresid...@gmail.com> wrote: > > > I appreciate the question. I assess that we should reject the > adjective "social."
> > > Instead it should be simply business. The reason social works is > because it's deeply rooted in our biology. It's a new way, to be sure, but > it's still about facilitating communication, coordinated action, and > transaction.
> > > I'm concerned that by using adjectives like "social" it takes the > focus off "business" and as a result powerful people take us less seriously.
> > > Principles, laws, mechanisms and data are on our side. Make it about > business and not social.
> > > Best,
> > > Vince
> > > On Feb 16, 2012, at 8:54 AM, MichaelFraietta <vando...@gmail.com> > wrote:
> > > > Hello Fellow Pioneers,
> > > > What would you name (or have you named) a department that truly > > > > implements social business across the enterprise? Would it be "The > > > > Social Business Department"? The department would cover internal > > > > collaboration, cross divisional/business social media campaigns and > > > > community implementations, employer brand management and more and > > > > would consist of open communication between employees, customers and > > > > partners.
> > > > I like "Social Communications". But maybe that wouldn't speak to the > > > > legacy c-suite? Does that even matter?
> > > > A Social Business is engaged—deeply connecting people, including > > > > customers, employees and partners, to be involved in productive, > > > > efficient ways. > > > > A Social Business is transparent—removing boundaries to information, > > > > experts and assets, helping people align every action to drive > > > > business results. > > > > A Social Business is nimble—speeding up business with information and > > > > insight to anticipate and address evolving opportunities.
> > > > Mike Fraietta
> > > > (I'm going to copy to this to Google+ as well. I'm not sure where > > > > everybody lives these days!)
> > > > -- > > > > This group is for Social Business Pioneers. Pioneers ask the hard > questions, share lessons learned and contribute best practices.
What about Social Enterprise COE - speaks to both internal (employee,
business unit, corporate enterprise) and external (B2B, B2C) use of
social tools and and approaches while also encompassing the central
(COE) part of the organization that supports best practices,
governance, etc.
Great preso on slideshare - thank you Jeremiah!
On Feb 16, 9:21 pm, Jeremiah Owyang <owyang.jerem...@gmail.com> wrote:
> The most common naming group is "Center of Excellence" early adopter tech
> companies like Ebay, HP, Adobe have adopted this name. They are a central
> resource to a broader set of business units.
> Not that I'm speaking about the aforementioned companies, but this name
> actually has some intentional stigma, why? If you're not part of this
> group (like a remote business unit) then you're not working with the
> centralized function and therefore "not excellent" (Brilliant branding
> move, yes internal branding is an important skill to have)
> With that said, we've found other groups have names like "Social Media
> Resource Center" and "Social Media Team".
> We've outlined that in this report on how companies prepare internally
> > On Thu, Feb 16, 2012 at 10:45 AM, Michael Brito <britop...@gmail.com>wrote:
> >> I have a few clients what are calling it the "social business center of
> >> excellence" and usually report into the marketing organization.
> >> On Thu, Feb 16, 2012 at 6:54 AM, MichaelFraietta <vando...@gmail.com>wrote:
> >>> Hello Fellow Pioneers,
> >>> What would you name (or have you named) a department that truly
> >>> implements social business across the enterprise? Would it be "The
> >>> Social Business Department"? The department would cover internal
> >>> collaboration, cross divisional/business social media campaigns and
> >>> community implementations, employer brand management and more and
> >>> would consist of open communication between employees, customers and
> >>> partners.
> >>> I like "Social Communications". But maybe that wouldn't speak to the
> >>> legacy c-suite? Does that even matter?
> >>> A Social Business is engaged—deeply connecting people, including
> >>> customers, employees and partners, to be involved in productive,
> >>> efficient ways.
> >>> A Social Business is transparent—removing boundaries to information,
> >>> experts and assets, helping people align every action to drive
> >>> business results.
> >>> A Social Business is nimble—speeding up business with information and
> >>> insight to anticipate and address evolving opportunities.
> >>> Mike Fraietta
> >>> (I'm going to copy to this to Google+ as well. I'm not sure where
> >>> everybody lives these days!)
> >>> --
> >>> This group is for Social Business Pioneers. Pioneers ask the hard
> >>> questions, share lessons learned and contribute best practices.
> What about Social Enterprise COE - speaks to both internal (employee, > business unit, corporate enterprise) and external (B2B, B2C) use of > social tools and and approaches while also encompassing the central > (COE) part of the organization that supports best practices, > governance, etc.
> Great preso on slideshare - thank you Jeremiah!
> On Feb 16, 9:21 pm, Jeremiah Owyang <owyang.jerem...@gmail.com> wrote: > > The most common naming group is "Center of Excellence" early adopter tech > > companies like Ebay, HP, Adobe have adopted this name. They are a > central > > resource to a broader set of business units.
> > Not that I'm speaking about the aforementioned companies, but this name > > actually has some intentional stigma, why? If you're not part of this > > group (like a remote business unit) then you're not working with the > > centralized function and therefore "not excellent" (Brilliant branding > > move, yes internal branding is an important skill to have)
> > With that said, we've found other groups have names like "Social Media > > Resource Center" and "Social Media Team".
> > We've outlined that in this report on how companies prepare internally
> > > On Thu, Feb 16, 2012 at 10:45 AM, Michael Brito <britop...@gmail.com > >wrote:
> > >> I have a few clients what are calling it the "social business center > of > > >> excellence" and usually report into the marketing organization.
> > >> On Thu, Feb 16, 2012 at 6:54 AM, MichaelFraietta <vando...@gmail.com > >wrote:
> > >>> Hello Fellow Pioneers,
> > >>> What would you name (or have you named) a department that truly > > >>> implements social business across the enterprise? Would it be "The > > >>> Social Business Department"? The department would cover internal > > >>> collaboration, cross divisional/business social media campaigns and > > >>> community implementations, employer brand management and more and > > >>> would consist of open communication between employees, customers and > > >>> partners.
> > >>> I like "Social Communications". But maybe that wouldn't speak to the > > >>> legacy c-suite? Does that even matter?
> > >>> A Social Business is engaged—deeply connecting people, including > > >>> customers, employees and partners, to be involved in productive, > > >>> efficient ways. > > >>> A Social Business is transparent—removing boundaries to information, > > >>> experts and assets, helping people align every action to drive > > >>> business results. > > >>> A Social Business is nimble—speeding up business with information and > > >>> insight to anticipate and address evolving opportunities.
> > >>> Mike Fraietta
> > >>> (I'm going to copy to this to Google+ as well. I'm not sure where > > >>> everybody lives these days!)
> > >>> -- > > >>> This group is for Social Business Pioneers. Pioneers ask the hard > > >>> questions, share lessons learned and contribute best practices.
> > >> -- > > >> This group is for Social Business Pioneers. Pioneers ask the hard > > >> questions, share lessons learned and contribute best practices.
