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640 Copies of TITANIC on the wall, 640 copies of TITANIC...

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Paul Goldschmidt

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Sep 26, 1998, 3:00:00 AM9/26/98
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I went to my local video conglomerate chain-rental-store (Hollyweird
Video, if you must know) to rent some commercial-free video diversion.
They have Titanic in this guaranteed-rental kind of thing where if
they're out of it, it's free on your next trip in.

Well Hollyweird was taking NO chances. In the middle of the store was
a gondola piled A COUPLE FEET HIGH with VHS copies of guess which
movie (was it the wide-screen version? Didn't look like it). There
were also new and used purchase copies infesting the check-outs.

They aren't doing this with any other movie, even though I understand
their in-stock-or-free guarantee still applies.

Now don't get me wrong, I saw TITANIC in the theatre (the only
appropriate place to see it IMHO), and it's an okay flikk. But damn,
640 copies!? At what point does HOLLYWOOD HYPE AND MARKETING OVERKILL
over a movie that's great, but not epochal (no Gone WIth The Wind,
Titanic) start getting out of control? Isn't it good to know that all
those unsold copies won't go to waste because video tape is erasable?

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