<< Computador substitui jornalistas financeiros >>
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Thomson Financial está usando computador para gerar notícias de
mercado.
Por Rodrigo Martin de Macedo
A necessidade de notícias quase instantâneas levou a Thomson
Financial a usar de um computador no intuito de automatizar a tarefa de
jornalistas e escrever uma notícia em apenas 0,3 segundos.
De acordo com o site Guardian Unlimited, a empresa já vem usando
computadores para a redação de notícias desde março, e está tão
satisfeita com o resultado que procura ampliar as tarefas
automatizadas.
Os softwares utilizados pela Thomson, que custam de US$ 150 a US$ 200
mil, seriam mais eficientes do que jornalistas humanos na tarefa de
levar notícias rapidamente aos leitores e investidores e, segundo o
site The Register, são capazes de comparar os resultados com entradas
prévias no banco de dados, fazendo assim uma análise mais
aprofundada.
Matthew Burkley, da Thomson (thomson.com), afirmou que a questão não
é a redução de custos, mas sim a entrega veloz de informação, que
permite ao investidor tomar decisões mais rapidamente também. "Isto
quer dizer que podemos livrar os repórteres para que eles tenham mais
tempo para pensar", revelou.
Para o futuro, a Thomson planeja deixar os artigos um pouco menos
padronizados, através da inserção de alguns outros adjetivos no
programa gerador de notícias. O artigo original do Finacial Times pode
ser lido abaixo.
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Computers write news at Thomson
© Copyright The Financial Times Ltd 2006. "FT" and "Financial Times"
are trademarks of The Financial Times Ltd.
By Aline van Duyn in New York
Published: August 17 2006 22:07 | Last updated: August 17 2006 23:32
First it was the typewriter, then the teleprinter. Now a US news
service has found a way to replace human beings in the newsroom and is
instead using computers to write some of its stories.
Thomson Financial, the business information group, has been using
computers to generate some stories since March and is so pleased with
the results that it plans to expand the practice.
The computers work so fast that an earnings story can be released
within 0.3 seconds of the company making results public.
By using previous results in Thomson’s database, the computer stories
say whether a company has done better or worse than expected.
“This is not about cost but about delivering information to our
customers at a speed at which they can make an almost immediate trading
decision,” said Matthew Burkley, senior vice-president of strategy at
Thomson Financial.
“This means we can free up reporters so they have more time to
think.”
Mr Burkley said the computer-generated stories had not made any
mistakes. But he said they were very standardised. “We might try and
write a few more adjectives into the program,” he said.
Thomson started writing computer programs for different types of
stories, at a cost of $150,000-$200,000 (£79,623-£106,190) per
project, to try to catch up with rivals such as Reuters and Bloomberg.
Thomson has also hired hundreds of specialist reporters to boost its
news operations.
Reuters said it automatically generated some stories, while Bloomberg
said it did not.
The desire for speed reflects the growth of automated trading. Many
hedge funds want direct feeds that can be plugged into
programs and used for trading.
Thomson’s automatic stories are being generated mostly in the US
market.
Copyright The Financial Times Limited 2006
http://www.ft.com/cms/s/bb3ac0f6-2e15-11db-93ad-0000779e2340.html
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