Jon,
If the same end-user clicks on a snipurl more than once, it is not
counted in unique clicks. Yes, based on IP address. Some people may
use proxies so this is not 100% accurate, but it's indicative of
popularity.
Snipurl is privately run. It is free but not open source. We have been
around since 2001, and while many knock-off services have sprung up,
not one of them comes close in terms of features or loyal community.
Let me know your interest.
Happy snipping,
Shashank
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