Apple's New Product Announcements - Keynote

[Marc Gayle]

http://www.apple.com/apple-events/june-2013/

They baked 'tagging' into the OS - which I think could be huge.

It could be the first step to removing the "file structure feel"  that comes with using a file system.

Lots of wonderful stuff here - I think Steve Jobs would be proud.

The Mac Pro images look like nothing I have seen before. I haven't even gotten to that section of the Keynote yet and am very excited!

Marc Gayle
www.marcgayle.com
www.twitter.com/marcgayle

[Marc Gayle]

Btw...."App Nap" looks wikid.

About time someone figured that out.

Marc Gayle
www.marcgayle.com
www.twitter.com/marcgayle

[Marc Gayle]

The stuff they do with the new Pages (their Word Processor) that is all based in the browser - is just staggering.

Looks just like a regular, native WP app.

Crazy.

Marc Gayle
www.marcgayle.com
www.twitter.com/marcgayle

[Rory Walker]

My main take away from WWDC, is not surprising iOS 7.

Even after watching the entire event, before you mentioned the "tagging" feature. I completely forgot that they had other announcements than iOS 7.

I do recall liking the tagging feature, didn't pay much attention to the iWorks in iCloud.

I was hoping to get simple Dropbox like program for iCloud (guess I'll continue waiting)

I love what I saw of iOS 7, they had me from 10 seconds into the introduction video. Hard to explain, just it's clear to me, there nothing out there like Apple. I was very close to getting an Android, (Nexus 4 in cart on launch date and trying to buy one close).

However after seeing iOS 7, the look and attention to detail just looks amazing. 5 years and running for me.

[David Bain]

It's interesting to watch a lot of this. What Apple is good at is refining the experience of existing ideas. Tagging in an OS has been around since at least the early 2000s with Gnome and Emblems etc.... Apple has taken the idea and executed it well.

It seems to me that price sensitive buyers need a reason to spend more on an iOS device. Apple is working hard to deliver that reason but I really think that iOS has a battle ahead. It needs to be overwhelmingly better than the less pricey alternatives, that's the reason that will keep people going for iOS. The sales of iOS 7 devices will help to answer the question of whether they are better enough to keep pulling. My instinct is that iOS is heading for a firmly solidified number 2 in the market (which might be perfectly acceptable situation).

Full Disclosure: I use OS X (not iOS) and it works well for me (better than Windows at least up to Windows 7), but I am definitively not a "mac devotee".

On Mon, Jun 10, 2013 at 5:30 PM, Marc Gayle <marcam...@gmail.com> wrote:

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[Rory Walker]

"What Apple is good at is refining the experience of existing ideas. Tagging in an OS has been around since at least the early 2000s with Gnome and Emblems etc.... Apple has taken the idea and executed it well."

Spot on

[Marc Gayle]

Marc Gayle

www.marcgayle.com
www.twitter.com/marcgayle

On Mon, Jun 10, 2013 at 9:16 PM, Rory Walker <red...@gmail.com> wrote:

My main take away from WWDC, is not surprising iOS 7.

Even after watching the entire event, before you mentioned the "tagging" feature. I completely forgot that they had other announcements than iOS 7.

I do recall liking the tagging feature, didn't pay much attention to the iWorks in iCloud.

I was hoping to get simple Dropbox like program for iCloud (guess I'll continue waiting)

They have that. "Air Drop" I believe is what it's called. It looks pretty good - if I recall correctly. You can drop files to any OS X device near you. Can't remember if you can do any iOS device too though.

 

I love what I saw of iOS 7, they had me from 10 seconds into the introduction video. Hard to explain, just it's clear to me, there nothing out there like Apple. I was very close to getting an Android, (Nexus 4 in cart on launch date and trying to buy one close).

Agreed. I been on the fence lately, but after this slew of announcements....they pretty much cleared that up for me.

 

However after seeing iOS 7, the look and attention to detail just looks amazing. 5 years and running for me.

On Monday, June 10, 2013 5:30:42 PM UTC-5, marcgayle wrote:

http://www.apple.com/apple-events/june-2013/

They baked 'tagging' into the OS - which I think could be huge.

It could be the first step to removing the "file structure feel"  that comes with using a file system.

Lots of wonderful stuff here - I think Steve Jobs would be proud.

The Mac Pro images look like nothing I have seen before. I haven't even gotten to that section of the Keynote yet and am very excited!

Marc Gayle
www.marcgayle.com
www.twitter.com/marcgayle

--

[Marc Gayle]

Marc Gayle

www.marcgayle.com
www.twitter.com/marcgayle

On Mon, Jun 10, 2013 at 9:43 PM, David Bain <david...@alteroo.com> wrote:

It's interesting to watch a lot of this. What Apple is good at is refining the experience of existing ideas. Tagging in an OS has been around since at least the early 2000s with Gnome and Emblems etc.... Apple has taken the idea and executed it well.

Yep...Tagging was also available in Windows XP and Windows Vista - if I am not mistaken. They just didn't bake it right.

 

It seems to me that price sensitive buyers need a reason to spend more on an iOS device. Apple is working hard to deliver that reason but I really think that iOS has a battle ahead. It needs to be overwhelmingly better than the less pricey alternatives, that's the reason that will keep people going for iOS. The sales of iOS 7 devices will help to answer the question of whether they are better enough to keep pulling. My instinct is that iOS is heading for a firmly solidified number 2 in the market (which might be perfectly acceptable situation).

Well #2 by what metric? Number of units sold? Then yes.....1 company can't out ship everybody else, when everybody else are large manufacturers in their own right. But.....the real question is about the usage of each device, and how satisfied people are relatively. It seems Apple may be doing decent where that is concerned so far. I suspect these new releases will help in that regard.

 

Full Disclosure: I use OS X (not iOS) and it works well for me (better than Windows at least up to Windows 7), but I am definitively not a "mac devotee".

I use Windows 7 as my main rig - for gaming, and most other stuff - and I use OS X for my development. I have used Windows machines for the last 15 years. OS X has a tendency to just do what I want it to do.

I also like not having to worry about decisions with my purchases. 

For instance, I have 2 23" monitors on my desktop. 1 died about 7 months ago, and so I was using 1 for a while. Then...my 2nd one died in the last 2 weeks. 

I don't want to use my Macbook for the things I use my main rig to do, so I had to go out and get a monitor immediately.

I just went down to Innovative Systems and decided to buy a monitor. I forgot, though, that whenever I am buying a PC part, I have to spend hours doing the research - or it is easy to get disappointed. Especially since I am so picky with my tech.

I picked up an LG Flatron 23", but they only had it in VGA. Given that it was a Sunday, I knew full well that I couldn't easily just go to another store and I was impatient (I had some work I wanted to finish up that night) - I said that I would just take it. It can't be that bad, right? Is DVI really a major difference.

YOW....lemme tell you, there is a MAJOR difference. I didn't realize how much technology has evolved and how spoiled I had become with DVI monitors.

This VGA thing is horrible man.

Then, I turned on my 3 - 4 year old Macbook Pro and the screen looked so clear. That is when I realized why I love buying Apple Products.

I know, that it will look and feel good - without me having to do TOOO much extensive research. I can't remember having buyer's remorse after buying an Apple product, and I have had it many times with PC parts.

I know this sounds like a fanboi epistle, and maybe it is, but it is very much for good reason.

[Roger Pixley]

> They baked 'tagging' into the OS - which I think could be huge.

 

>Tagging in an OS has been around since at least the early 2000s with Gnome and Emblems etc.

 

Funny that's the first thing I thought of when I saw the preview in the email. Oh nice Tagging. Somethign else Linux has had for years that's a major advancement once someone announces it on a stage.

 

Pretty sure Apple will do well. They have always held the important Number one position and that's for margins per sale. They had a nice run when they were both the number uno on units sold as well which is bound to generate a lot of hate. I'd suspect even if they were 5th over all in the list of companies they would still be remarkably profitable and happy.

[Shannon Clarke]

https://medium.com/product-experience/9a7b4648fe8b

Regards,
Shannon Clarke

--

[rodney browne]

Apple seems to be moving in the right-ish direction, I believe it was the right decision to take Forestall out after the Maps debacle and put Johnny Ive in charge of hardware and software. If Steve Jobs was the heart of Apple, Ive became the soul...been a fan of the dude since he first joined(I'm a product/industrial design freak)...granted I have only bought 2 Apple products...EVER, one of which is an 8 year old iPod(which i still use :). They are certainly quite a dominant force, I'm still not quite head over heels with what they're putting out.

Apple's major issue is that they lack a true visionary, Ive will deliver on the clean innovative design(coupled with a stable OS) that will move products off the shelf. Ground breaking though, I don't know..I give the "we will create things that will change the world" mantle to Google at this point. They are willing to take the real risks to break new ground. At some point making an OS..20%+ more efficient every new model every 12-14 months will hit a plateau (it makes for great power point slides, but really..). If Apple continues to be more concerned about the product cycle to milk profits..the so called only number that matters will evaporate at some point..they should head these words of wisdom:

"What ruined Apple was not growth … They got very greedy … Instead of following the original trajectory of the original vision, which was to make the thing an appliance and get this out there to as many people as possible … they went for profits. They made outlandish profits for about four years. What this cost them was their future. What they should have been doing is making rational profits and going for market share.”

- Steve Jobs, 1995

On Tue, Jun 11, 2013 at 4:35 AM, Roger Pixley <skre...@gmail.com> wrote:

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[Marc Gayle]

Apple of the early 90s is nowhere to be found today.

They can't ship a groundbreaking new product, in a brand new category every single show.

I understand why you would expect them too...it's a result of their own success.

But there were so many incremental innovations - many that were small and easily glossed over.

For instance, they solved a problem that most (if not all) power users face on a regular basis.

Resource management. As someone that has used both OS X & Windows over the years, that problem is OS-agnostic.

If you open a browser window that has a lot of Flash in it - and your CPU usage spikes to say 70%.......dog nyam your supper if you want to say jump into Photoshop or your IDE.

They figured out a way to keep the CPU-intensive process running in the background (or suspended) while another process is in use, and then allow you to easily bring it back up.

I can assure you that many people will copy that functionality - if they can even do that - and everybody will benefit in a few years.

Until then, I can't wait to get that in my OS X.

Marc Gayle
www.marcgayle.com
www.twitter.com/marcgayle

[Shannon Clarke]

Android has had the  "App Nap" feature for quite some time, no? I think Apple just made a bigger deal of it than Google did

That's why old processes are removed from the 'memory stack'  but are still visible in the multitasking window

It is DEFINITELY required in Windows XP and 7 though

[Marc Gayle]

Android is on the Desktop? :D

I can't speak to Android's implementation - but Apple's is definitely what I need in my Windows (& OS X) machine today!

Marc Gayle
www.marcgayle.com
www.twitter.com/marcgayle

[Shannon Clarke]

You said the problem was OS-agnostic and 'everyone will try to copy '

Google solved this already. Apple just does a WAY better job when marketing their copied concepts

[rodney browne]

I totally agree in the importance of incremental innovations and improvement and not attempting Big Things for the sake of feeding market expectations..but I saw a report where Apple makes upwards of 90% of revenue from its hardware division, that's somewhat alarming to me. It means they HAVE TO release some kinda hardware EVERY cycle almost to keep pace with their/the market projections and shareholder expectations. And to drive that sale they will sprinkle incremental stuff to justify a new package (for maximimum effect use the new OS on the new device).

And with the increased market share they acquired over the years, more and more of those people are not techies who are using their Mac devices for production of anything besides emails, docs and image cataloging..so the specs ring true for the techies, but the profit is not with the techies..it's with the mainstream mass market who either has no clue or care for those increments.

I'm sure they'll hit us with something solid soon, I'm liking what I'm seeing with the Mac Pro so far..I'm just saying, until they bring some groundbreaking stuff(come on Apple, spend a bit more on your R&D!!) I'm note prepared to anoint them market leaders in innovation, hoping that changes soon though.

[Marc Gayle]

Shannon....you are right...I did say 'OS-agnostic'.

What I should have said was 'Desktop-OS-agnostic'.

By Desktop, I also mean Notebook, etc.

i.e. Linux (Ubuntu, etc.), Windows & Mac.

That's what I meant when I said "everyone will try to copy" - those vendors.

Marc Gayle
www.marcgayle.com
www.twitter.com/marcgayle

[Marc Gayle]

Well I guess we have to agree to disagree on the innovation point.

Any techie can come up with 'cutting edge technology'.

How many can do it, and roll it out to tens of millions of people, in a polished, profitable way?

That's the hard part. Not just the R&D - that's only half of the problem.

Samsung, HTC, etc. have been trying to catch up.......they have got the manufacturing process down.

It's the rest of the value chain.

Apple innovates up and down the entire stack.

Samsung, HTC, etc. all just focus on hardware. Google just focuses on software. FoxConn focuses on manufacturing.

Apple focuses on all 3.

Oh and that stat....about 93% of all iOS devices have the latest version of iOS (iOS 6) on it....is just staggering.

They have sold 600M devices, and 93% of those have the latest version of the OS......not even Microsoft can lay claim to that.

Marc Gayle
www.marcgayle.com
www.twitter.com/marcgayle

[Shannon Clarke]

Well, there are ramblings of upcoming Android-OS "serious" laptops http://mashable.com/2013/05/15/hp-slatebook-x2/

There were also the ill-fated laptops (netbooks) that dual-booted Windows 7 and Android http://mashable.com/2013/05/15/hp-slatebook-x2/

Android is everything that Ubuntu & Windows could have been (and are). That is it's strength and weakness because like those platforms, there are few things that users CAN'T do on them so viruses can run rampant. However, Google has done a pretty good job such that the performance issues have disappeared since 4.0/4.1 regardless of hardware limitations. Google gets no recognition for doing that (while also building another OS - Chrome OS)

Apple will continue to do well but I don't see anything appealing about iOS7 - even the design turns me off

However, I will probably buy a Macbook if the Chromebook Pixel and an Android laptop don't take precedence somehow. Windows laptops have burnt me so bad that I don't even feel like trying out Windows 8

Regards,
Shannon Clarke

[rodney browne]

Marc, I agree with you.
I just think Google more than anyone else has had their eye on the long ball..their focus is penetration...while assuming a driver's seat in how tech is used and understood.

While the execution isn't pretty at this point, Android is being rolled out in tonnes of appliances, hell...even satellites..essentially stealing the thunder Microsoft has been revving up for for decades. In 10 years time, if Apple is still a closed eco system they will be doomed.

Another great Jobs quote on John Sculley back in the day:

"John Sculley got a very serious disease. I've seen other people get it too. It's the disease of thinking that getting a really great idea is 90% of the work....The problem with that is there's a tremendous amount of craftsmanship between a great idea and a great product. As you evolve that great idea it changes and grows."

Apple certainly innovated their business system and dominated on that level as a result..but that chapter was written a few books ago and the enemies are at the gates.

I don't have a dog in the fight though, so it's all just interesting for me to observe and learn from.

[Marc Gayle]

I agree that Android has out-foxed Microsoft in the mobile space. They took what Microsoft did on the desktop and did it on the handset. It has worked wonderfully for them, so far.

However, I definitely wouldn't say that if they are still "a closed ecosystem they will be doomed".

The fact is, a closed ecosystem has helped them significantly. Both on the desktop & on the handset.

Apple is able to refine the entire process from end-to-end - which is what people that don't want to fuddle with tech want.

I used to build all of my computers - but I am so over that. The only reason I don't use a Mac Pro for my main rig is because some of my games may not work on it....and I like the ubiquity of Windows (i.e. I can get any program, and be very confident it will have a Windows version).

I agree with that John Sculley quote, and it is still applicable today.

In fact, I believe that in this last presentation it showed the living example of that quote. Many people attempted tagging in the OS - but it was never done right. I suspect it could be much bigger than people realize now. Almost completely replacing the file system.

The same goes with hundreds of other incremental improvements they have done that make the entire process so much better.

Every time my son or daughter trip over my Macbook Pro's power cord and it just yanks out, without jerking my machine.....I have to tell you....I smile and thank Apple. It's the little things. The hundreds/thousands of little things that make the experience so wonderful.

Marc Gayle
www.marcgayle.com
www.twitter.com/marcgayle

[Marc Gayle]

By the way...let the truth be told...I am not sure that I am fully sold on the new design for iOS 7 - I am not sure if it feels too bland.....for my tastes.

But..in terms of the way they are integrating (and polishing) everything......kinda ridiculous if you asked me.

Marc Gayle
www.marcgayle.com
www.twitter.com/marcgayle

[David Bain]

Does ChromeOS count? It does that also :).

[Shannon Clarke]

I honestly don't think there are many people who are in love with the look of iOS7.....

Forstall might get his job back.........

Regards,
Shannon Clarke

[Marc Gayle]

Hells no.

Skeumorphism sucks.

Forstall needs to kibba himself weh him deh.

Ive just needs to polish this UI some more.

Add more depth to it.

Marc Gayle
www.marcgayle.com
www.twitter.com/marcgayle

[rodney browne]

I give everyone a few weeks to get over the new design...change is pain some times :), but we adjust.

Skeumorph had a place in the stone ages of the GUI to soften people's acceptance, but that shiznit has been lame for a good decade plus, couldn't leave soon enough.

[Shannon Clarke]

Now now.....skeumorphism still has a place in design and only the fad-followers are outright denouncing it

[rodney browne]

sorry dude..skeumorph(especially as was utilized by Apple) gets no love from this corner.

[Shannon Clarke]

That's not the widespread notion though. Check out design forums like dribbble for instance. Flat design is amazing and has its use-cases but skeumorph was not the devil's backside as some are trying to make it seem.

I mean....iOS' skeumorph was once called the pinnacle of design!

[David Bain]

For what it's worth here is a review of iOS7 from a totally close minded,under exposed, biased, clueless needs-to-get-out-more droid geek: http://www.droid-life.com/2013/06/10/ios7-vs-android-a-quick-comparison-after-the-wwdc-keynote/

To quote from the article... "In the end, Android users saw a lot of what they are already accustomed to..."

[Marc Gayle]

LOL......I will reserve comment on that review.

As an aside, what people seem to forget is that Apple doesn't need to necessarily take market share from Android.

The smartphone market to handsets is still a relatively immature market.

All they have to do is continue growing at an increasing rate - which I don't see changing any time soon.

Marc Gayle
www.marcgayle.com
www.twitter.com/marcgayle

[David Bain]

BTW... that review underlines the fact that it isn't about being original, it's about bringing all the pieces together. It also underlines my point about the susceptibility of "best of class" to "good enough" (hope I didn't lose anyone there).

[Marc Gayle]

The first part I agree with.

The second part....not sure I quite follow you there.

Marc Gayle
www.marcgayle.com
www.twitter.com/marcgayle

[David Bain]

My idea goes something like this.... "best of class" does not guarantee dominance in a market and it is often vulnerable to competing "good enough" solutions. For example Betamax vs VHS.

[Shannon Clarke]

Apple will be fine. They're still making quality products

Look how long RIM has survived making outdated hardware for the last 5 years.... Apple has the resources to sustain itself even if iOS7 were to flop....but that won't happen. It'll sell just like how the iPhone 4S sold out

[Roger Pixley]

I'd say that Appnap is an applied solution to a problem in a space that has had no history of struggling with that particular problem. This is straight up taken from the mobile space where there can only be one application due to screen size, design restrictions and battery concerns. Back when Android was Danger they had ways of switching applications which eventually became a state save or hibernation of the application when a new one was brought up. It mimicked what people had been used to for years on a desktop which has never had a problem with multiple applications.
Apple is doing cross breeding of tech from Desktop to Mobile and the reverse. Most to all of the devices they sell are on battery so they are applying this from the mobile world to the desktop.

Marc you think of it as hooray my flash won't suck up my Photoshop speedwhen I'm editing. I hnestly haven't looked at it but what my thoughts on it center around my normal usage which is Photoshop first. Setting up filters and saying ok that's going to run for 20 mins let me go read some news. *opens a browser with flash* Ok let me check on it it should be done. Why hasn't any CPU time been givento Photoshop? :'(

[Roger Pixley]

>By Desktop, I also mean Notebook, etc.

>i.e. Linux (Ubuntu, etc.), Windows & Mac.

 

I guess I should note that Linux already does this and has since before Linux 3.0 came out. Works really well with most display drivers.

[Marc Gayle]

Bwoy Roger....this reply confused me.

I can't speak to all distributions of Linux, but I have had that same problem on Ubuntu every time I have installed it and attempted to 'switch to Linux' (along with the regular Linux issues of incompatible devices/drivers and software).

As far as I have experienced, I haven't seen any desktop OS solve that problem before - and it has been a major pain in the ass to me, personally.

Marc Gayle
www.marcgayle.com
www.twitter.com/marcgayle

[Roger Pixley]

Just to be clear Marc which problem are you trying to solve?

--
Sent from my Android phone with K-9 Mail. Please excuse my brevity.

[Marc Gayle]

Nothing...Apple already solved it :)

Just that certain CPU-intensive processes hog resources, regardless of whether or not they are 'active'.

Marc Gayle
www.marcgayle.com
www.twitter.com/marcgayle

[Robert Campbell]

This is already in windows 8. I fear the word "innovation" has lost its meaning as a result of these companies claiming that they innovated everything when the ideas already existed in some form to which they made incremental improvements.

On Tuesday, June 11, 2013 11:01:22 AM UTC-5, marcgayle wrote:

Apple of the early 90s is nowhere to be found today.

They can't ship a groundbreaking new product, in a brand new category every single show.

I understand why you would expect them too...it's a result of their own success.

But there were so many incremental innovations - many that were small and easily glossed over.

For instance, they solved a problem that most (if not all) power users face on a regular basis.

Resource management. As someone that has used both OS X & Windows over the years, that problem is OS-agnostic.

If you open a browser window that has a lot of Flash in it - and your CPU usage spikes to say 70%.......dog nyam your supper if you want to say jump into Photoshop or your IDE.

They figured out a way to keep the CPU-intensive process running in the background (or suspended) while another process is in use, and then allow you to easily bring it back up.

I can assure you that many people will copy that functionality - if they can even do that - and everybody will benefit in a few years.

Until then, I can't wait to get that in my OS X.

Marc Gayle
www.marcgayle.com
www.twitter.com/marcgayle

On Tue, Jun 11, 2013 at 8:56 AM, rodney browne <rodney...@gmail.com> wrote:

Apple seems to be moving in the right-ish direction, I believe it was the right decision to take Forestall out after the Maps debacle and put Johnny Ive in charge of hardware and software. If Steve Jobs was the heart of Apple, Ive became the soul...been a fan of the dude since he first joined(I'm a product/industrial design freak)...granted I have only bought 2 Apple products...EVER, one of which is an 8 year old iPod(which i still use :). They are certainly quite a dominant force, I'm still not quite head over heels with what they're putting out.

Apple's major issue is that they lack a true visionary, Ive will deliver on the clean innovative design(coupled with a stable OS) that will move products off the shelf. Ground breaking though, I don't know..I give the "we will create things that will change the world" mantle to Google at this point. They are willing to take the real risks to break new ground. At some point making an OS..20%+ more efficient every new model every 12-14 months will hit a plateau (it makes for great power point slides, but really..). If Apple continues to be more concerned about the product cycle to milk profits..the so called only number that matters will evaporate at some point..they should head these words of wisdom:

"What ruined Apple was not growth … They got very greedy … Instead of following the original trajectory of the original vision, which was to make the thing an appliance and get this out there to as many people as possible … they went for profits. They made outlandish profits for about four years. What this cost them was their future. What they should have been doing is making rational profits and going for market share.”

- Steve Jobs, 1995

On Tue, Jun 11, 2013 at 4:35 AM, Roger Pixley <skre...@gmail.com> wrote:

> They baked 'tagging' into the OS - which I think could be huge.

 

>Tagging in an OS has been around since at least the early 2000s with Gnome and Emblems etc.

 

Funny that's the first thing I thought of when I saw the preview in the email. Oh nice Tagging. Somethign else Linux has had for years that's a major advancement once someone announces it on a stage.

 

Pretty sure Apple will do well. They have always held the important Number one position and that's for margins per sale. They had a nice run when they were both the number uno on units sold as well which is bound to generate a lot of hate. I'd suspect even if they were 5th over all in the list of companies they would still be remarkably profitable and happy.

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[Roger Pixley]

Has there been any explanation of if you can elect to have CPU intensive processes hogg the computer when they are inactive? The point of computers after all is for it to do things in a quick manner while you do other stuff.

[Shannon Clarke]

I think it's possible (but difficult) to configure resource usage per app/program with Windows 7 but the point here is that "App Nap" does it automatically. So does Android (and others?) but Apple is promoting it as 'magical' now so maybe it's "Auto-magically" :)

Regards,
Shannon Clarke

On Thu, Jun 13, 2013 at 1:02 PM, Roger Pixley <skre...@gmail.com> wrote:

Has there been any explanation of if you can elect to have CPU intensive processes hogg the computer when they are inactive? The point of computers after all is for it to do things in a quick manner while you do other stuff.