5 Flash Myths About Flash - Why Flash is Not Evil

[Morris Keith]

Many stigmas are attached to flash applications and still hunt this
cool development tool.  These outdated myths were the
results of old flash bugs and limitations that no longer hold true.
Flash has been in the market now for more than 10 years and has a
penetration of more than 98%. It is here to stay. In this post we will
address the five common flash myths and show you that flash is worth
your investment.
Flash Myth #1 Some people think that if you have flash you should use
it as an introduction to your website and some even believe that flash
should be reserved for introductions only.
FACT: Introductions to websites are not necessary and are usually a
waste of time, unless they are there to serve a specific purpose. If
you need to deliver a message you can always use the header of a page
or a better positioned space on a website page.
We also recommend the use of limited animation inside a website during
page transition because the attention of your website visitor should
be dedicated to the message and the content.
Flash Myth #2 People claim that a flash website takes too long to
load, so the user may get bored and leave your site.
FACT: This issue is more related to bad development practice than
flash facts. If the developer/designer building your website decides
to put everything into one movie, then the loading of the website will
be very slow.
Good developers create a container in which they load different movies
on demand. This reduces the load time from seconds to milliseconds. In
fact, some flash websites actually load faster than HTML or Joomla
websites.
Flash Myth #3 Flash development is very expensive and the extra cost
is not justified because it rarely focuses on the needs of the site
visitor.
FACT: When you build a flash website from scratch (not a template),
the majority of the price is allocated toward the customization and
the intellectual copyright. When the consumer understands that he is
paying to get one of a kind website design and animation, then flash
development becomes inexpensive. How else can you justify paying
millions for a Picasso original?If you want flash templates, they are
available and are very cheap.
On the other hand, if a website does not concentrate on grabbing the
attention of its visitor, and does not facilitate the conversion from
visitor to client, then this is a design issue more than a flash
issue. We believe at that point you need to hire a new designer, not
change technology.
Flash Myth #4 Some developers protect flash files to prevent others
from editing them, which means you may need to hire them to make
changes or design a new site.
FACT: Actually, flash runtime is a compiled version of the code,
exactly like a .net application. In order to edit it you need source
code. Whenever you enter in an agreement with an agency, you must
understand whether you are buying the code or just a license.
We believe your best bet is to hire a flash professional, especially
when your website is the first and only impression that your customers
will get of your company. How often have you left a website simply
because of fuzzy images, bad layout and poor design?
Flash Myth #5 Designers put all the flash in one program, making it
hard for search engines to find and crawl the different pages of the
website. This makes SEO (search engine optimization) difficult.
FACT: This myth stands true for the many SEO engineers who have no
experience in flash website optimization. However, there are many
available java scripts that will allow website indexing.

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