Group: http://groups.google.com/group/silicon-beach-australia/topics
- e-commerce platforms - what to use? [10 Updates]
Alex Levashov <alex.l...@gmail.com> Feb 11 03:10AM -0800
My company has experience with many e-commerce platforms, while among
ones that you referre we worked with Magento only.
I think that like others wrote it depends in your objectives and
future plans. If you are after simple shop with pretty standard
business requirements maybe a hosted solution is a good way to go. You
just need to select one that suite your specific needs.
It also depends on how are you going to build your online store - do
you have technical skills in-house or need to hire somebody.
Magento is pretty sophisticated platform, with longer learning curve
(due to that it is not not a cheap platform in terms of development as
well), but lots of functionality out-of-the-box and huge number of
extensions. I wouldn't recommend it for very simple shop with couple
of goods and straight-forward delivery, but otherwise it is pretty
good.
My 2 cents. Good luck with your project.
Cheers,
Alex
www.altima.net.au
Matthew Ho <matt...@gmail.com> Feb 11 05:33AM -0800
I agree with Alex that Magento out-of-the-box is pretty good.
Community edition is free. Magento Go is hosted and free for 30 days.
Could also consider Shopify. Its a hosted solution. Not free, but
there's a basic option for $26/month with 100 SKU's
@Rob - There are also some whitelabel subscription based services I've
seen that could be more appropriate e.g. Sassy http://saasy.com
Cheers,
Matt Ho
Native Tongue
@inspiredworlds
"Geoff McQueen | AffinityLive" <geoff....@affinitylive.com> Feb 11 04:07PM -0800
With all the talk on pricing, don't forget to value your time when looking
at a solution. If you're a developer, you should consider your time to
worth $100/hour on an opportunity cost basis - paying a bit more for
something that saves you time and hassle is well worth it (and with the
cult around freemium, I think we tend to forget that sometimes as an
industry).
Geoff
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Rob Manson <roB...@mob-labs.com> Feb 12 11:26AM +1100
@Rob, on your question about PayPal...I'd really recommend against it if
you can avoid it. We found we were getting a 7:1 abandonment rate
solely at the point of passing people off to PayPal. When you take this
into account it makes it much more expensive than most people realise.
Since we've integrated a direct payment API into https://buildAR.com
this has almost completely disappeared. And because we store the users
credit card details and offer them one-click style purchasing our sales
are really taking off!
ymmv
roBman
On Sat, 2012-02-11 at 16:07 -0800, Geoff McQueen | AffinityLive wrote:
Rob Shea <zzyc...@gmail.com> Feb 11 04:34PM -0800
"And because we store the users credit card details and offer them one-
click style purchasing our sales are really taking off!"
And you're PCI-DSS compliant, of course?
Storing credit card details or any protected information is very risky
for start-ups and should only be done if it is core business or there
is simply no feasible way around it. The costs and risks are just too
high as rule, better to hand it off to someone more equipped.
Rob Manson <roB...@mob-labs.com> Feb 12 11:41AM +1100
Der...of course we're PCI compliant! 8P
And because we use the NAB Transact API the card details are stored with
the bank so that adds a level of security too.
roBman
On Sat, 2012-02-11 at 16:34 -0800, Rob Shea wrote:
Rob Shea <zzyc...@gmail.com> Feb 11 04:49PM -0800
Good! ;)
You wouldn't believe how many start-ups follow the path of least
resistance with regards to infrastructure and end up... "negligent" is
mild.
Back to PayPal, I've noticed the reverse to be true, but this is in
the US where I think PayPal more be more established, almost universal
even. I would be curious if anyone else has analysed (even informally)
follow through with regard to different payment gateways.
Rob Manson <roB...@mob-labs.com> Feb 12 11:53AM +1100
99% of our customers come from outside Australia and for us that 7:1
ratio was pretty consistent in the US and all our other regions. ymmv
but we found the poor PayPal UX and "low-budget" perception were the key
drivers for this.
I'd be really happy to hear other people's perspectives on this.
roBman
On Sat, 2012-02-11 at 16:49 -0800, Rob Shea wrote:
Rob Shea <zzyc...@gmail.com> Feb 11 05:03PM -0800
I wonder if the level of internet-savviness might have skewed the
numbers in my experiences.
What the heck are PhD students of the world doing if not running
formal analysis on the impact of various payment gateways? Seems like
this is important research.
Alon Tamir <alon.a...@gmail.com> Feb 12 12:18PM +1100
In our experiences at Thewallee.com, where approximately 85% of customers are international, PayPal was requested frequently from the get-go, particularly by our European customers.
After adding PayPal (at launch we offered a fully integrated solution exclusively) we definitely saw an increase in conversions.
We've always felt that presenting customers with options is ultimately the best policy.
Hope that helps!
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