Multiple Domain Name and Duplicate Content..

[Mayur Sethi]

Hi all Gurus!

I have an issue to discuss for a client of mine..

Case -
Client is abcdef.com and is into online tuition and coaching.. And provides franchising for x amount and then the franchise gets the study package and other details thru ERP along with a website option for a local franchise to just put some details like About Us and Contact us page and also suggest a domain name which abcdef will buy and then upload a template based themed design CMS site on that domain where apart from About us and Contact us content everything remains same as the main group website.. Which includes, Methodology, Courses, Learning Center, tips and Tricks, etc.. There are almost 900+sites like this and is growing @ 25-30/month..

So my questions are:

1: does this affects SEO because of duplicated content? Or there is an option to tell Google that its a part of group website and content is taken from here..

2: should we switch to /folder or .domain name structure instead of different domain name for all franchise?

3: How to do Social Media (fb) for franchise, what is the right approach, individual pages of all franchise or one company page only?

4: is there any other way or suggestion?

Appreciate your efforts..

Thanks,
SMR..

[Jay Bale]

My old friend,

As you suspected, no matter how its sliced, your will be in some long term reoccurring penalty.

Why not at the very least  have ABCDEF Geo target each individual site?

Even with 900 sites it's not that big a issue to create some individuals home page text. looks like you have some value here, so you may want to invest further in your work. 

I have seen your kind words in this forum for many years and have seen you as a real qualified SEO based on what you ask etc..

Sometimes that little bit more is worth so much more.  Not only will you increase access at a local level  but as things grow you can integrate a service to allow each dealer in a area to expand their site and be able to attach paid marketing platforms to the accounts individually. 

You are creating a porthole that all the rising stars can come back to for expansion. If you do not do it this way, the stars that will rise up and do the big dollars, will move to independent platforms, that may not benefit you in the best way, or the group as a whole. You owning the domains will help incredibly, not to mention you will have control over linking and policy. 

If you work your 900 plus clients and encourage localized growth, everyone wins. 

Suggested GEO targeted URL :

abcdefTempeArizona.com

That will give some chance of The Purchased URL showing up locally even with all that duplicate content included. You will get enough points to get you some SERPS organically, simply because lack of local competition may prevail and allow a very low scoring site access to some good keywords.

Social media will attach nicely to this type of structure too, and at a local level may help.

Best,

Jay Bale

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[Mike]

If I understand right ... I would use sub domains if you will give the other people access so ur domain won't get a penalty  or domain.com/cityplusskeyword .... That way is best since you get the strength on the mail site.... Only problem you must manage all so you know that there is no dupe content....... Ya that's right folks...... No duping content!!!!!!   

Jays idea is good but expensive

Michael Wilson