I've been trying to get a clear picture on this but haven't had any luck yet.
The situation I'm currently dealing with is one of our brand uses a keyword domain name. The site was created by a different company and they set the main section of our site to fall under a path that uses that keyword again.
So the paths look like http://www.keyword.com/keyword/{uri-to-other-pages}
Then there are other pages that are like: keyword.com/{some other word}/keyword-{modifier}
I feel like they somehow had it in their head that the more times they could put that one keyword in the url path that it would somehow magically make the site rank better for that keyword.
I'm thinking that is just ridiculous but before I go through the trouble of changing the paths and setting up the redirects, how useful or pointless is doing that?
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