Just cannot fathom what is happening with Google results

[Andrew Hunter]

I have a website http://www.peachhomeloans.com.au  which has been around since 2000 and like many sites it took hits from Panda and Penguin but I have done all I can to fix this including disavowing about 20 domains.  The site contains around 500 pages of unique, quality content ( I wrote most of it) and has good backlinks.  

The business is a home loan mortgage broker in Australia - so for keyword "australian mortgage broker"   we are in 6th place - "mortgage broker australia" 13th place.  This suggests things are working fine and  that there are no SEO penalties being applied to site ... agree?  Certainly no alarms in Webmaster tools etc.

How come for the past 12 months for any string including "home loan" I struggle to get in the first 50.  Today I checked "home loan australia" and we are 59th  ...AND YET have a look at http://www.myhomeloan.com.au/   ... this site is 15th  -  the home page includes a full page duplication of an article from http://www.news.com.au/ and not much else.  It looks cheap and its content is paper thin.  How can this be?    Years of work and thousands of dollars and we get whacked by cheap rubbish. 

Where am I going wrong - I am desperate for ideas.

Thanks

Andrew

[Colin King]

Hi Andrew,

I am no expert at this but I can identify with your position and I would love to help if I can.  Here's a suggestion...

We are told the Page Titles on individual pages are extremely important (possibly THE most important factor) in telling Google what a page is all about.  The title on your home page is "Australian mortgage broker | best home loans | best mortgage broker | free advice | home loans". 

We are told that the words that come nearer the beginning in a Page Title are more influential than ones that come later on.  The fact that you rate well for "australian mortgage broker" fits well with this idea.

The Page Title should be no more than 66 characters and your home Page Title is 94 characters and I think that is not a good idea.

The fact that the page title contains "home loans" twice might well be regarded as keyword stuffing by the Google robots and they might therefore demote that term substantially.

My theory is that the Google robots have (wrongly) figured out that you are all about "australian mortgage broker" and they think that you are trying to con them into believing that you ALSO specialize in "home loans".  These things are not human after all and don't think like a human does - although I suspect they are getting nearer to this all the time!

What I would try is this:  I would adopt a title something like "australian mortgage broker specialising in home loans" for your home page - so that it then conforms with all the known guidelines.  I would then construct another page dedicated SOLELY to home loans and tell the world all about why you are great in this specific area.  I would then give this page a title something like "home loans specialist adviser and broker in Australia"

Hope that helps,  Colin

[Jay Bale]

Andrew,

Colin spoke the truth except He lied when he said, " I am no expert".

Take Collins advice, it was expert advise!

Best,

Jay Bale

--
You received this message because you are subscribed to the Google Groups "Google Search Engine Optimization SEO Google - MSN - Yahoo" group.
To unsubscribe from this group and stop receiving emails from it, send an email to seo1+uns...@googlegroups.com.
To post to this group, send email to se...@googlegroups.com.
Visit this group at http://groups.google.com/group/seo1.
For more options, visit https://groups.google.com/groups/opt_out.
 
 

--

Jay Bale SEO

Jay Bale and Associates
Google Ecommerce Development

Group Manager, Google SEO 1
122 S. Main Suite 290
Ann Arbor, MI 48104-1925 USA
Cell: 734-646-7694
Jay...@Gmail.com
JayBale.com

 

 This message is being sent by Jay Bale & Associates. It is intended exclusively for the individuals to which it is addressed. This communication, including any attachments or any other form of media, may contain information that is proprietary, privileged, confidential, and/or sensitive. By opening and/or viewing this message, you agree not to disseminate this information to anyone else. This message is protected by applicable legal privileges and all rights, regarding this message, are reserved by Jay Bale & Associates

 

[Darren Hallinan]

Colin nailed it. Also consider not using the word "best" in the title

[Google Expert Michael Wilson]

i like

 "Australian Best Home Loan Mortgage Broker"

and dont use the dumb lines ..... thats 10 yrs old.

and dont forget those words in the description tag and h1 and then each phrase in a H2 with 200 to 500 words...

by the way guys and gals the tip of the week.... a index untill very strong should have 5000 words of content. 8 h2 tags with 500 words under each and 1000 under the H1

Michael Wilson

"Content is King"

On Thu, Aug 1, 2013 at 3:31 AM, Colin King <co...@educationquizzes.com> wrote:

--

You received this message because you are subscribed to the Google Groups "Google Search Engine Optimization SEO Google - MSN - Yahoo" group.
To unsubscribe from this group and stop receiving emails from it, send an email to seo1+uns...@googlegroups.com.
To post to this group, send email to se...@googlegroups.com.
Visit this group at http://groups.google.com/group/seo1.
For more options, visit https://groups.google.com/groups/opt_out.
 
 

--

Best regards,

Michael Wilson
wilson...@me.com

www.optimization.ca

For immediate assistance please call: 438-495-7776

*Notice: *This message is confidential, may be privileged and is intended
for the exclusive use of the addressee. Any other person is strictly
prohibited from disclosing, distributing or reproducing it. If the
addressee cannot be reached or is unknown to you, please inform the sender
by return e-mail immediately.