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Lots of Fun on STS
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Jeff Lawson  
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 More options Jun 11, 4:08 am
From: Jeff Lawson <jeff...@jeffiel.com>
Date: Thu, 11 Jun 2009 01:08:20 -0700
Local: Thurs, Jun 11 2009 4:08 am
Subject: [SeattleTech] Lots of Fun on STS
Hi STS,

For those who missed the STS meeting tonight, I've posted the last  
part of my presentation online.  It answers every Seattle Tech Startup  
question ever asked.  Feel free to reference it as needed in future  
threads:

http://www.slideshare.net/twilio/answers-to-every-seattle-tech-startu...

In all seriousness, after 3+ years on this list and in the Seattle  
startup community,  I'm moving down to San Francisco next week.  I'll  
definitely miss the good natured spirit of the Seattle startup  
community and  down the line, I hope life brings me back to Seattle.  
If I do, I'm sure I'll return to an even more vibrant entrepreneurial  
environment here.  All the best on your endeavors.

Cheers,

-jeff

Jeff Lawson
Co-Founder & CEO
jeff...@twilio.com
http://www.twilio.com
650-270-9199 (p)
877-350-2351 (f)
Twitter: http://twitter.com/twilio

_______________________________________________
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Unsubscribe or manage here: http://seattletechstartups.com/cgi-bin/mailman/listinfo/organize


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Douglas Tarr  
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 More options Jun 11, 12:44 pm
From: Douglas Tarr <douglas.t...@gmail.com>
Date: Thu, 11 Jun 2009 09:44:32 -0700
Local: Thurs, Jun 11 2009 12:44 pm
Subject: Re: [SeattleTech] Lots of Fun on STS
Funny!   Good luck in SF.  Enjoy the burritos, and avoid 101.   ;)

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Peyman Oreizy  
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 More options Jun 11, 12:48 pm
From: Peyman Oreizy <peym...@gmail.com>
Date: Thu, 11 Jun 2009 09:48:08 -0700
Local: Thurs, Jun 11 2009 12:48 pm
Subject: Re: [SeattleTech] Lots of Fun on STS

Can we add this link to the footer? ;-)

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Brian Myers  
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 More options Jun 11, 1:17 pm
From: "Brian Myers" <brianmye...@comcast.net>
Date: Thu, 11 Jun 2009 10:17:54 -0700
Local: Thurs, Jun 11 2009 1:17 pm
Subject: Re: [SeattleTech] Lots of Fun on STS
Hilarious!  I'm going to keep that handy for the
future.  


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Deepak Kumar  
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 More options Jun 11, 5:25 pm
From: Deepak Kumar <dee...@yetisoftware.com>
Date: Thu, 11 Jun 2009 14:25:50 -0700
Local: Thurs, Jun 11 2009 5:25 pm
Subject: Re: [SeattleTech] Lots of Fun on STS

That was great! Thanks for the laugh.

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Max Effgen  
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 More options Jun 11, 5:25 pm
From: Max Effgen <m...@12sided.com>
Date: Thu, 11 Jun 2009 14:25:27 -0700
Local: Thurs, Jun 11 2009 5:25 pm
Subject: Re: [SeattleTech] Lots of Fun on STS

It was even funnier in person. Jeff does have a knack for presentation.
I was very impressed by how Twilio is consuming and producing cloud
services. Best of luck to Jeff and Team Twilio.

Max Effgen
m...@12sided.com <mailto:m...@effgen.net>
http://www.12sided.com/blog
http://www.linkedin.com/in/maxeffgen <http://www.linkedin.com/in/maxeffgen>

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Mark Maunder  
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 More options Jun 11, 5:36 pm
From: Mark Maunder <mmaun...@gmail.com>
Date: Thu, 11 Jun 2009 14:36:00 -0700
Subject: Re: [SeattleTech] Lots of Fun on STS

Not bad until the Dave Matthews Band slide at which point you blew your
credibility. ;-)

I'm sorry I missed this one!

--
Mark Maunder <mmaun...@gmail.com>
http://markmaunder.com/
+1-206-6978723

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Mark Aiken  
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 More options Jun 11, 6:18 pm
From: Mark Aiken <mai...@niftybrick.com>
Date: Thu, 11 Jun 2009 15:18:59 -0700
Local: Thurs, Jun 11 2009 6:18 pm
Subject: Re: [SeattleTech] Lots of Fun on STS

At the risk of igniting a neverending thread, the only slide that stuck out
for me was:

"Go big or go lifestyle?" -> "Big"


I am certainly not trying to disagree, because that would mean I thought I
had the right answer myself, which I don't. But does anyone want to take a
stab at summarizing the shared wisdom that led to this conclusion? I ask
because my mental map of the entrepreneurial space has "go big or go home"
currently classified under "2002 - 2008" and "possibly resting on faulty
assumptions that need revisiting" :-)

Cheers,

Mark

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Nick Fox  
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 More options Jun 11, 6:31 pm
From: Nick Fox <nicolas...@gmail.com>
Date: Thu, 11 Jun 2009 15:31:32 -0700
Local: Thurs, Jun 11 2009 6:31 pm
Subject: Re: [SeattleTech] Lots of Fun on STS

I had never heard the term "lifestyle company" until I joined this group.
Someone said I was aiming to start a lifestyle company and at first I was a
little put off thinking that "big" companies were real and lifestyle
companies were wannabes.

I would love to start a big company, but being a neophyte entrepreneur, I
see starting a lifestyle company as just a stepping stone to something
bigger and I think it's the right path for me. I'm taking baby steps but
moving in the right direction.

Nick

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Jeff Lawson  
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 More options Jun 11, 6:33 pm
From: Jeff Lawson <jeff...@jeffiel.com>
Date: Thu, 11 Jun 2009 15:33:13 -0700
Local: Thurs, Jun 11 2009 6:33 pm
Subject: Re: [SeattleTech] Lots of Fun on STS

Hi Mark,

As with all things, it's a matter of personal preference.  My  
preference is this:

Entrepreneurship is hard.  Very hard.  And the changes of failure are  
high.  So if I'm going to put in all that work with a high probability  
of failure, the potential outcome (pie in the sky) should be as large  
as possible to offset all that risk.

Also, picking a large opportunity or large problem space gives you  
lots of room to screw it up, restart, find an unexpected corner that's  
suitably large.  If you start with a small problem space, you have  
little room for mistakes.

So: start with a big pie, and after you screw it all up, drop half on  
the floor and puke up the rest, the tiny slice you have left should be  
a viable business.

-jeff

On Jun 11, 2009, at 3:18 PM, Mark Aiken wrote:

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William K (Bill) Bryant  
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 More options Jun 11, 6:42 pm
From: "William K \(Bill\) Bryant" <b...@envisionventures.com>
Date: Thu, 11 Jun 2009 15:42:19 -0700
Local: Thurs, Jun 11 2009 6:42 pm
Subject: Re: [SeattleTech] Lots of Fun on STS

I'll take the bait.

"Big" as in vision, scope and ambition attracts talent/team members,
partners, customers and capital.  Who doesn't want to change the world?  

In order to attract market/consumer/customer attention and eventual trial
and adoption, whatever you bring to market has to represent a marked leap
over whatever existing alternatives are already out there -- otherwise, the
delta in benefits isn't sufficient to overcome the risk that the particular
service doesn't make it (so you don't trial).  

At the end of the day, whether you're pursuing a Big Dream or a Lifestyle
Biz, you end up putting in an equal amount of hard work.  Given that the
input (time) is roughly equal in both settings, if I'm an entrepreneur I'd
rather be pursuing a potentially larger financial outcome (albeit it
possibly more uncertain - I'm not sure whether lifestyle or investor backed
companies end up being the better outcome statistically "on average").

But as has been noted on this list many times, if your goal is "average
financial return over a long period of time", your best bet is to work for a
Microsoft, IBM, HP and get your gold watch.

  _____  

From: organize-boun...@seattletechstartups.com
[mailto:organize-boun...@seattletechstartups.com] On Behalf Of Mark Aiken
Sent: Thursday, June 11, 2009 3:19 PM
To: Seattle Tech Startups
Subject: Re: [SeattleTech] Lots of Fun on STS

At the risk of igniting a neverending thread, the only slide that stuck out
for me was:

"Go big or go lifestyle?" -> "Big"

I am certainly not trying to disagree, because that would mean I thought I
had the right answer myself, which I don't. But does anyone want to take a
stab at summarizing the shared wisdom that led to this conclusion? I ask
because my mental map of the entrepreneurial space has "go big or go home"
currently classified under "2002 - 2008" and "possibly resting on faulty
assumptions that need revisiting" :-)

Cheers,

Mark

On Thu, Jun 11, 2009 at 2:36 PM, Mark Maunder <mmaun...@gmail.com> wrote:

Not bad until the Dave Matthews Band slide at which point you blew your
credibility. ;-)

I'm sorry I missed this one!

On Thu, Jun 11, 2009 at 1:08 AM, Jeff Lawson <jeff...@jeffiel.com> wrote:

Hi STS,

For those who missed the STS meeting tonight, I've posted the last
part of my presentation online.  It answers every Seattle Tech Startup
question ever asked.  Feel free to reference it as needed in future
threads:

http://www.slideshare.net/twilio/answers-to-every-seattle-tech-startu...
tion-ever-asked

In all seriousness, after 3+ years on this list and in the Seattle
startup community,  I'm moving down to San Francisco next week.  I'll
definitely miss the good natured spirit of the Seattle startup
community and  down the line, I hope life brings me back to Seattle.
If I do, I'm sure I'll return to an even more vibrant entrepreneurial
environment here.  All the best on your endeavors.

Cheers,

-jeff

Jeff Lawson
Co-Founder & CEO
jeff...@twilio.com
http://www.twilio.com
650-270-9199 (p)
877-350-2351 (f)
Twitter: http://twitter.com/twilio

_______________________________________________
Seattle Tech Startup mailing list
Organ...@seattletechstartups.com
Unsubscribe or manage here:
http://seattletechstartups.com/cgi-bin/mailman/listinfo/organize

--
Mark Maunder <mmaun...@gmail.com>
http://markmaunder.com/
+1-206-6978723

_______________________________________________
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Organ...@seattletechstartups.com
Unsubscribe or manage here:
http://seattletechstartups.com/cgi-bin/mailman/listinfo/organize

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Mark Aiken  
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 More options Jun 11, 7:07 pm
From: Mark Aiken <mai...@niftybrick.com>
Date: Thu, 11 Jun 2009 16:07:44 -0700
Local: Thurs, Jun 11 2009 7:07 pm
Subject: Re: [SeattleTech] Lots of Fun on STS

I guess I'm conflating two things:

   - Aim high (saying nothing about how to get there), or
   - Follow the "get big fast" model: trade equity for funding, burn cash,
   focus on volume, not revenue, "monetize" as an afterthought, etc

I'm a fan of the first but not the second. So maybe "go big" isn't as
suspect advice as I first thought.

Mark

On Thu, Jun 11, 2009 at 3:42 PM, William K (Bill) Bryant <

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Hillel Cooperman  
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 More options Jun 11, 7:40 pm
From: Hillel Cooperman <hil...@jacksonfish.com>
Date: Thu, 11 Jun 2009 18:40:19 -0500
Local: Thurs, Jun 11 2009 7:40 pm
Subject: Re: [SeattleTech] Lots of Fun on STS

I'll confess, I bristle when I hear this "go big" advice and especially when the term "lifestyle business" is tossed around.

From my perspective, "Lifestyle business" is the patronizing term used by many big businesses and investors for businesses that are unwilling to pursue growth at the expense of a) the quality of their product/service and/or b) the happiness of their employees. The terms is often applied to businesses that don't want said investors' money.

I know not everyone uses the term this way, but I think it's used often enough in this vein that it should be retired.

As for money, Bill is right to point out that the "bigger" companies may have greater potential for larger financial returns, but your odds of achieving them are often lower than with the non-"big" companies. I would also argue, that even if your big company does succeed, your odds are also not great of retaining enough equity for that big payday to accrue to you in a significant fashion (beyond what you might get with a higher percentage shot of a non-big business).

To me the "big" idea is to actually create something of your own - something of quality, retain enough equity to control it, and see it through to being an independent money generating and - most importantly - happiness generating venture (for you, the employees, and the people who use your services/products).

I'll let you know when I've accomplished any of those goals. ;)

From: organize-boun...@seattletechstartups.com [mailto:organize-boun...@seattletechstartups.com] On Behalf Of Mark Aiken
Sent: Thursday, June 11, 2009 4:08 PM
To: Seattle Tech Startups
Subject: Re: [SeattleTech] Lots of Fun on STS

I guess I'm conflating two things:

 *   Aim high (saying nothing about how to get there), or
 *   Follow the "get big fast" model: trade equity for funding, burn cash, focus on volume, not revenue, "monetize" as an afterthought, etc
I'm a fan of the first but not the second. So maybe "go big" isn't as suspect advice as I first thought.

Mark
On Thu, Jun 11, 2009 at 3:42 PM, William K (Bill) Bryant <b...@envisionventures.com<mailto:b...@envisionventures.com>> wrote:
I'll take the bait.

"Big" as in vision, scope and ambition attracts talent/team members, partners, customers and capital.  Who doesn't want to change the world?

In order to attract market/consumer/customer attention and eventual trial and adoption, whatever you bring to market has to represent a marked leap over whatever existing alternatives are already out there -- otherwise, the delta in benefits isn't sufficient to overcome the risk that the particular service doesn't make it (so you don't trial).

At the end of the day, whether you're pursuing a Big Dream or a Lifestyle Biz, you end up putting in an equal amount of hard work.  Given that the input (time) is roughly equal in both settings, if I'm an entrepreneur I'd rather be pursuing a potentially larger financial outcome (albeit it possibly more uncertain - I'm not sure whether lifestyle or investor backed companies end up being the better outcome statistically "on average").

But as has been noted on this list many times, if your goal is "average financial return over a long period of time", your best bet is to work for a Microsoft, IBM, HP and get your gold watch.

________________________________
From: organize-boun...@seattletechstartups.com<mailto:organize-boun...@seattletechstartups.com> [mailto:organize-boun...@seattletechstartups.com<mailto:organize-boun...@seattletechstartups.com>] On Behalf Of Mark Aiken
Sent: Thursday, June 11, 2009 3:19 PM
To: Seattle Tech Startups
Subject: Re: [SeattleTech] Lots of Fun on STS
At the risk of igniting a neverending thread, the only slide that stuck out for me was:
"Go big or go lifestyle?" -> "Big"

I am certainly not trying to disagree, because that would mean I thought I had the right answer myself, which I don't. But does anyone want to take a stab at summarizing the shared wisdom that led to this conclusion? I ask because my mental map of the entrepreneurial space has "go big or go home" currently classified under "2002 - 2008" and "possibly resting on faulty assumptions that need revisiting" :-)

Cheers,

Mark

On Thu, Jun 11, 2009 at 2:36 PM, Mark Maunder <mmaun...@gmail.com<mailto:mmaun...@gmail.com>> wrote:

Not bad until the Dave Matthews Band slide at which point you blew your credibility. ;-)

I'm sorry I missed this one!

On Thu, Jun 11, 2009 at 1:08 AM, Jeff Lawson <jeff...@jeffiel.com<mailto:jeff...@jeffiel.com>> wrote:

Hi STS,

For those who missed the STS meeting tonight, I've posted the last
part of my presentation online.  It answers every Seattle Tech Startup
question ever asked.  Feel free to reference it as needed in future
threads:

http://www.slideshare.net/twilio/answers-to-every-seattle-tech-startu...

In all seriousness, after 3+ years on this list and in the Seattle
startup community,  I'm moving down to San Francisco next week.  I'll
definitely miss the good natured spirit of the Seattle startup
community and  down the line, I hope life brings me back to Seattle.
If I do, I'm sure I'll return to an even more vibrant entrepreneurial
environment here.  All the best on your endeavors.

Cheers,

-jeff

Jeff Lawson
Co-Founder & CEO
jeff...@twilio.com<mailto:jeff...@twilio.com>
http://www.twilio.com
650-270-9199 (p)
877-350-2351 (f)
Twitter: http://twitter.com/twilio

_______________________________________________
Seattle Tech Startup mailing list
Organ...@seattletechstartups.com<mailto:Organ...@seattletechstartups.com>
Unsubscribe or manage here: http://seattletechstartups.com/cgi-bin/mailman/listinfo/organize

--
Mark Maunder <mmaun...@gmail.com<mailto:mmaun...@gmail.com>>
http://markmaunder.com/
+1-206-6978723

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Mark Maunder  
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 More options Jun 11, 7:51 pm
From: Mark Maunder <mmaun...@gmail.com>
Date: Thu, 11 Jun 2009 16:51:04 -0700
Local: Thurs, Jun 11 2009 7:51 pm
Subject: Re: [SeattleTech] Lots of Fun on STS

There's no such thing as a lifestyle business. Every business has an
individual or team behind it that is working their tails off first to
survive and then to excel. It doesn't matter if it's a single mom at home
selling pots on ebay and becoming a power seller, or if it's a team of 10
smart people with a truck load of smart money.

I promise you that every time someone's business is referred to as a
lifestyle business, the owner is usually left feeling insulted. Although I
know that wasn't Jeff's intention and he was simply using a phrase that has
taken on a secondary meaning in Venture circles where it's used frequently
as a synonym for non-venture-backed.

The "lifestyle business" is a myth perpetuated by Hollywood movies showing
authors in Northwest cabins fly fishing at sunrise and then feasting on a
breakfast of fresh trout and coffee while they spend a couple of hours
finishing their latest masterpiece that publishers are going to fall over
themselves to publish. We all know how different the reality of innovation
and business is.

There's nothing wrong with having a work-life balance, which is something
entirely different and applies to you and your business no matter what its
size. Whether you've raised $82 Million and have a crack VC-selected team,
or you're Craig Newmark or Markus Frind, it's possible to have a very
productive and finite week and go get lost in a forest somewhere on the
weekend.

ps: Hillel's post came through while I was finishing this and it's right-on.
Lets retire the term.

Mark.

On Thu, Jun 11, 2009 at 3:42 PM, William K (Bill) Bryant <

--
Mark Maunder <mmaun...@gmail.com>
http://markmaunder.com/
+1-206-6978723

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Jeff Lawson  
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 More options Jun 11, 7:52 pm
From: Jeff Lawson <jeff...@jeffiel.com>
Date: Thu, 11 Jun 2009 16:52:19 -0700
Local: Thurs, Jun 11 2009 7:52 pm
Subject: Re: [SeattleTech] Lots of Fun on STS

So let us all note that by mocking this thread, I have inadvertently  
spawned it again.  That's some snake eating it's tail, Kyle Reese,  
Marty McFly shit for ya.

Unsubscribe, I'm off to get some Quiznos.

-jeff

On Jun 11, 2009, at 4:40 PM, Hillel Cooperman wrote:

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David Geller  
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 More options Jun 11, 7:59 pm
From: David Geller <dav...@eyejot.com>
Date: Thu, 11 Jun 2009 16:59:58 -0700
Local: Thurs, Jun 11 2009 7:59 pm
Subject: Re: [SeattleTech] Lots of Fun on STS

Agreed.

Also - do the math - using Excel (or Numbers) and compare what the  
founders can expect to make taking two distinctly different routes:  
self-funding with eventual acquisition and angel / venture funding. It  
only takes an extra round (or two) with angels or VCs to dramatically  
shrink a founders ownership position.

I continue to be surprised there aren't more people trying to  
intentionally take the self-funding route, especially if their product  
is software related. Expenses are low, there are really no  
infrastructure overhead requirements. Everyone thinks they need a big  
team with big salaries to be successful. Consider just the opposite.  
Groups like this and all the startup events around town give you way  
more of a support and advice network than any single VC group can  
offer - if you're willing to use them.

As everyone seems to agree, you're going to end up working your ass  
off either way.

The "go big" model is harder and, I'd wager (over a large number of  
startups), less likely to reward the entrepreneur the same way a self-
funded venture might. Take a 3 person startup, for example. 33% of,  
say, $5MM is more than 4% of $25MM with 1000 times less complexity and  
cost.

<asbestos coating>
Not to make too many enemies - but when I think of VCs I'm reminded of  
the adage "those that can, do. Those that's can't teach."
</asbestos coating>

_________________________________________________
DAVID GELLER
Eyejot :: Video Mail in a Blink
dav...@eyejot.com

On Jun 11, 2009, at 4:40 PM, Hillel Cooperman wrote:

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Justin Laing  
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 More options Jun 11, 8:06 pm
From: Justin Laing <jla...@gmail.com>
Date: Thu, 11 Jun 2009 17:06:55 -0700
Local: Thurs, Jun 11 2009 8:06 pm
Subject: Re: [SeattleTech] Lots of Fun on STS

Alternatively, we could change the term to mean:
Life Style Business -- A business that spurned VCs went it alone, kicked
butt, takes in huge piles of money, and now allows the founders to have
whatever "life style" they can dream up.

It's 5pm all life-stylers time to head home and have a good time!
'Go big or go home' folks, time for your second shift to start. j/k =)
--
Justin M. Laing
MerchantOS
Main: (866) 554-2453 x92
jus...@merchantos.com
www.merchantos.com

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Nick Fox  
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 More options Jun 11, 8:14 pm
From: Nick Fox <nicolas...@gmail.com>
Date: Thu, 11 Jun 2009 17:14:40 -0700
Local: Thurs, Jun 11 2009 8:14 pm
Subject: Re: [SeattleTech] Lots of Fun on STS

Thank you Mark, that is the way I felt when my little company was called
lifestyle. I am busting my @ss on this and actually a little stressed right
now with to much business... But better that than the alternative.

Nick

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Jeremy Przasnyski  
View profile  
 More options Jun 11, 8:36 pm
From: Jeremy Przasnyski <jeremy....@gmail.com>
Date: Thu, 11 Jun 2009 17:36:08 -0700
Local: Thurs, Jun 11 2009 8:36 pm
Subject: Re: [SeattleTech] Lots of Fun on STS

I'm in the beginning states creating my own 'lifestyle
business'. I'd be very interested in meeting others who have done so
successfully so
I can hopefully learn lessons that you learned the hard way. Accepting Angel
and VC money seems to me like it would dilute my ownership and add a ton of
stress. I'd think I would be much less agile in my creation of the
company because of all the additional stakeholders
I'd have to answer to. I guess the counter to this is the additional
stakeholders are all striving to make the company a success - that shared
time, enthusiasm, & network may make the business grow faster - fast enough
to counter the higher % ownership in a bootstrapped / lifestyle business.
So far I've been fairly quiet in the STS group, but I'm about to launch my
first product at which point I'll probably be a little more visible/vocal in
the community. I look forward to meeting all the people bootstrapping so I
can learn some lessons and minimize the bumps and bruises as I fall.

Jeremy

--
Jeremy Przasnyski
Twitter: @jeremyprz | GTalk:jeremy.prz | AIM:jpskiii | Y!:jpskii
Sent from Renton, WA, United States

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Jeremy Przasnyski  
View profile  
 More options Jun 11, 8:38 pm
From: Jeremy Przasnyski <jeremy....@gmail.com>
Date: Thu, 11 Jun 2009 17:38:00 -0700
Subject: Re: [SeattleTech] Lots of Fun on STS

How about I proofread my emails?

On Thu, Jun 11, 2009 at 5:36 PM, Jeremy Przasnyski <jeremy....@gmail.com>wrote:

--
Jeremy Przasnyski
Twitter: @jeremyprz | GTalk:jeremy.prz | AIM:jpskiii | Y!:jpskii
Sent from Renton, WA, United States

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Vikram Chalana  
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 More options Jun 12, 12:32 pm
From: Vikram Chalana <Vikram.Chal...@winshuttle.com>
Date: Fri, 12 Jun 2009 09:32:37 -0700
Local: Fri, Jun 12 2009 12:32 pm
Subject: Re: [SeattleTech] Lots of Fun on STS

My 2 cents on "lifestyle" business.

First, I have built a totally bootstrapped company so far which has now grown into a 75-person organization.  In the market space we live in, I have seen plenty of what I think of as lifestyle businesses. To me, you almost never decide in the beginning whether you are building a lifestyle businesses because at that time you are working hard to create a livelihood for yourself!  In the absence of external investors, the "lifestyle" v/s "go big" choice comes in later when you are profitable and cash-flow positive and are trying to decide whether to reinvest in growing the company further or to take out money to support a more than comfortable lifestyle for yourself.

I have seen many companies in my industry choosing to do the latter rather than trying to grow the company at a big risk to the company that they worked so hard to create in the begining. Brent Frei, one of the founders of Onyx, wrote a TechFlash blog (http://www.techflash.com/What_kind_of_company_are_you_--_product_or_m...) recently on how that "lifestyle" choice nearly wiped out Onyx.

Cheers,
Vikram

Vikram Chalana
CTO & Co-Founder, Winshuttle, Inc.
p. 425.527.6632    c. 425.260.0729
e. vik...@winshuttle.com<mailto:vik...@winshuttle.com>     twitter: twitter.com/vchalana

[cid:image001....@01C9EB31.7FB20DB0]<www.winshuttle.com>

[cid:image002....@01C9EB31.7FB20DB0]<http://www.winshuttle.com/community>

  image001.png
7K Download

  image002.gif
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Jeremy Irish  
View profile  
 More options Jun 12, 12:44 pm
From: "Jeremy Irish" <jer...@groundspeak.com>
Date: Fri, 12 Jun 2009 09:44:39 -0700
Local: Fri, Jun 12 2009 12:44 pm
Subject: Re: [SeattleTech] Lots of Fun on STS

I wouldn’t mind joining a mailing list of bootstrapping entrepreneurs in Seattle. I’d host a mailing list but I have a strongly biased definition of a bootstrapped company. Much like how Marcelo defines a startup on his Seattle Startup Index, I would exclude a lot of folks who consider themselves bootstrapped but, IMO, don’t qualify as one.

This mailing list leans heavily towards the funded (or the funnabees), and many topics here just don’t apply to a bootstrapped company. With that said, the backchannel on this mailing list is amazing, and I have received some fantastic feedback from my questions to the list.

If anyone is interested in the alternative to a “Go Big or Go Home” strategy, attend the Small and Special event on the 30th. I’ll be there too.
http://www.smallandspecial.com/

Jeremy

From: organize-boun...@seattletechstartups.com [mailto:organize-boun...@seattletechstartups.com] On Behalf Of Jeremy Przasnyski
Sent: Thursday, June 11, 2009 5:36 PM
To: Seattle Tech Startups
Subject: Re: [SeattleTech] Lots of Fun on STS

I'm in the beginning states creating my own 'lifestyle business'. I'd be very interested in meeting others who have done so successfully so I can hopefully learn lessons that you learned the hard way. Accepting Angel and VC money seems to me like it would dilute my ownership and add a ton of stress. I'd think I would be much less agile in my creation of the company because of all the additional stakeholders I'd have to answer to. I guess the counter to this is the additional stakeholders are all striving to make the company a success - that shared time, enthusiasm, & network may make the business grow faster - fast enough to counter the higher % ownership in a bootstrapped / lifestyle business.

So far I've been fairly quiet in the STS group, but I'm about to launch my first product at which point I'll probably be a little more visible/vocal in the community. I look forward to meeting all the people bootstrapping so I can learn some lessons and minimize the bumps and bruises as I fall.

Jeremy

On Thu, Jun 11, 2009 at 5:14 PM, Nick Fox <nicolas...@gmail.com> wrote:

Thank you Mark, that is the way I felt when my little company was called lifestyle. I am busting my @ss on this and actually a little stressed right now with to much business... But better that than the alternative.

Nick

On Thu, Jun 11, 2009 at 4:51 PM, Mark Maunder <mmaun...@gmail.com> wrote:

There's no such thing as a lifestyle business. Every business has an individual or team behind it that is working their tails off first to survive and then to excel. It doesn't matter if it's a single mom at home selling pots on ebay and becoming a power seller, or if it's a team of 10 smart people with a truck load of smart money.

I promise you that every time someone's business is referred to as a lifestyle business, the owner is usually left feeling insulted. Although I know that wasn't Jeff's intention and he was simply using a phrase that has taken on a secondary meaning in Venture circles where it's used frequently as a synonym for non-venture-backed.

The "lifestyle business" is a myth perpetuated by Hollywood movies showing authors in Northwest cabins fly fishing at sunrise and then feasting on a breakfast of fresh trout and coffee while they spend a couple of hours finishing their latest masterpiece that publishers are going to fall over themselves to publish. We all know how different the reality of innovation and business is.

There's nothing wrong with having a work-life balance, which is something entirely different and applies to you and your business no matter what its size. Whether you've raised $82 Million and have a crack VC-selected team, or you're Craig Newmark or Markus Frind, it's possible to have a very productive and finite week and go get lost in a forest somewhere on the weekend.

ps: Hillel's post came through while I was finishing this and it's right-on. Lets retire the term.

Mark.

On Thu, Jun 11, 2009 at 3:42 PM, William K (Bill) Bryant <b...@envisionventures.com> wrote:
I'll take the bait.

"Big" as in vision, scope and ambition attracts talent/team members, partners, customers and capital.  Who doesn't want to change the world?  

In order to attract market/consumer/customer attention and eventual trial and adoption, whatever you bring to market has to represent a marked leap over whatever existing alternatives are already out there -- otherwise, the delta in benefits isn't sufficient to overcome the risk that the particular service doesn't make it (so you don't trial).  

At the end of the day, whether you're pursuing a Big Dream or a Lifestyle Biz, you end up putting in an equal amount of hard work.  Given that the input (time) is roughly equal in both settings, if I'm an entrepreneur I'd rather be pursuing a potentially larger financial outcome (albeit it possibly more uncertain - I'm not sure whether lifestyle or investor backed companies end up being the better outcome statistically "on average").

But as has been noted on this list many times, if your goal is "average financial return over a long period of time", your best bet is to work for a Microsoft, IBM, HP and get your gold watch.

From: organize-boun...@seattletechstartups.com [mailto:organize-boun...@seattletechstartups.com] On Behalf Of Mark Aiken
Sent: Thursday, June 11, 2009 3:19 PM
To: Seattle Tech Startups
Subject: Re: [SeattleTech] Lots of Fun on STS
At the risk of igniting a neverending thread, the only slide that stuck out for me was:
"Go big or go lifestyle?" -> "Big"

I am certainly not trying to disagree, because that would mean I thought I had the right answer myself, which I don't. But does anyone want to take a stab at summarizing the shared wisdom that led to this conclusion? I ask because my mental map of the entrepreneurial space has "go big or go home" currently classified under "2002 - 2008" and "possibly resting on faulty assumptions that need revisiting" :-)

Cheers,

Mark

On Thu, Jun 11, 2009 at 2:36 PM, Mark Maunder <mmaun...@gmail.com> wrote:

Not bad until the Dave Matthews Band slide at which point you blew your credibility. ;-)

I'm sorry I missed this one!

On Thu, Jun 11, 2009 at 1:08 AM, Jeff Lawson <jeff...@jeffiel.com> wrote:

Hi STS,

For those who missed the STS meeting tonight, I've posted the last
part of my presentation online.  It answers every Seattle Tech Startup
question ever asked.  Feel free to reference it as needed in future
threads:

http://www.slideshare.net/twilio/answers-to-every-seattle-tech-startu...

In all seriousness, after 3+ years on this list and in the Seattle
startup community,  I'm moving down to San Francisco next week.  I'll
definitely miss the good natured spirit of the Seattle startup
community and  down the line, I hope life brings me back to Seattle.
If I do, I'm sure I'll return to an even more vibrant entrepreneurial
environment here.  All the best on your endeavors.

Cheers,

-jeff

Jeff Lawson
Co-Founder & CEO
jeff...@twilio.com
http://www.twilio.com
650-270-9199 (p)
877-350-2351 (f)
Twitter: http://twitter.com/twilio

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--
Mark Maunder <mmaun...@gmail.com>
http://markmaunder.com/
+1-206-6978723

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--
Mark Maunder <mmaun...@gmail.com>
http://markmaunder.com/
+1-206-6978723

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--
Jeremy Przasnyski
Twitter: @jeremyprz | GTalk:jeremy.prz | AIM:jpskiii | Y!:jpskii
Sent from Renton, WA, United States

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Brian Myers  
View profile  
 More options Jun 12, 1:08 pm
From: "Brian Myers" <brianmye...@comcast.net>
Date: Fri, 12 Jun 2009 10:08:05 -0700
Local: Fri, Jun 12 2009 1:08 pm
Subject: Re: [SeattleTech] Lots of Fun on STS

Bingo, Hillel.  Except I'd refine this definition
to leave out big business.  It is a pejorative
used by VCs and angels in an attempt to shame
successful self-funded entrepreneurs into giving
those VCs and angels some of the company for
cheap.  If a young entrepreneur is insecure enough
to cringe at the label, then he/she is insecure
enough to be talked into selling half the company
for less than it's worth.

____________________

Brian Myers

Attorney | Investor | Advisor

Direct: (206) 523-9751

Mobile: (206) 409-1238

 <mailto:brianmy...@mindspring.com>
brianmy...@mindspring.com

  _____  

On Jun 11, 2009, at 4:40 PM, Hillel Cooperman
wrote:

I'll confess, I bristle when I hear this "go big"
advice and especially when the term "lifestyle
business" is tossed around.

From my perspective, "Lifestyle business" is the
patronizing term used by many big businesses and
investors for businesses that are unwilling to
pursue growth at the expense of a) the quality of
their product/service and/or b) the happiness of
their employees. The terms is often applied to
businesses that don't want said investors' money.

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Jeremy Irish  
View profile  
 More options Jun 12, 1:53 pm
From: "Jeremy Irish" <jer...@groundspeak.com>
Date: Fri, 12 Jun 2009 10:53:22 -0700
Local: Fri, Jun 12 2009 1:53 pm
Subject: Re: [SeattleTech] Lots of Fun on STS

After some discussions on the backchannel, I realized I could retain my position on bootstrapping by making the mailing list open. I created a Bootstrap Seattle mailing list in Google Groups. If other bootstrappers, however you define yourself, or bootstrap-wannabies want to join in on the list, you are more than welcome.

http://groups.google.com/group/bootstrap-seattle

Jeremy

From: organize-boun...@seattletechstartups.com [mailto:organize-boun...@seattletechstartups.com] On Behalf Of Jeremy Irish
Sent: Friday, June 12, 2009 9:45 AM
To: 'Jeremy Przasnyski'; 'Seattle Tech Startups'
Subject: Re: [SeattleTech] Lots of Fun on STS

I wouldn’t mind joining a mailing list of bootstrapping entrepreneurs in Seattle. I’d host a mailing list but I have a strongly biased definition of a bootstrapped company. Much like how Marcelo defines a startup on his Seattle Startup Index, I would exclude a lot of folks who consider themselves bootstrapped but, IMO, don’t qualify as one.

This mailing list leans heavily towards the funded (or the funnabees), and many topics here just don’t apply to a bootstrapped company. With that said, the backchannel on this mailing list is amazing, and I have received some fantastic feedback from my questions to the list.

If anyone is interested in the alternative to a “Go Big or Go Home” strategy, attend the Small and Special event on the 30th. I’ll be there too.
http://www.smallandspecial.com/

Jeremy

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Ram A  
View profile  
 More options Jun 12, 2:02 pm
From: "Ram A" <a_ramm2...@hotmail.com>
Date: Fri, 12 Jun 2009 11:02:18 -0700
Local: Fri, Jun 12 2009 2:02 pm
Subject: Re: [SeattleTech] Lots of Fun on STS

Imo this is a great mailing list and I don't see the list as leaning heavily
towards the funded (and I speak as a bootstrapper who has never looked for
external funding for my company)

So I don't see a need for a new bootstrappers-only-list.

I also think the "you're a lifestyler" vs  "you sacrifice quality and focus
on volume, not revenue/profit" debates are interesting J

Ram

http://blog.CascadeSoft.net

From: organize-boun...@seattletechstartups.com
[mailto:organize-boun...@seattletechstartups.com] On Behalf Of Jeremy Irish
Sent: Friday, June 12, 2009 9:45 AM
To: 'Jeremy Przasnyski'; 'Seattle Tech Startups'
Subject: Re: [SeattleTech] Lots of Fun on STS

I wouldn't mind joining a mailing list of bootstrapping entrepreneurs in
Seattle. I'd host a mailing list but I have a strongly biased definition of
a bootstrapped company. Much like how Marcelo defines a startup on his
Seattle Startup Index, I would exclude a lot of folks who consider
themselves bootstrapped but, IMO, don't qualify as one.

This mailing list leans heavily towards the funded (or the funnabees), and
many topics here just don't apply to a bootstrapped company. With that said,
the backchannel on this mailing list is amazing, and I have received some
fantastic feedback from my questions to the list.

If anyone is interested in the alternative to a "Go Big or Go Home"
strategy, attend the Small and Special event on the 30th. I'll be there too.

http://www.smallandspecial.com/

Jeremy

  _____  

From: organize-boun...@seattletechstartups.com
[mailto:organize-boun...@seattletechstartups.com] On Behalf Of Jeremy
Przasnyski
Sent: Thursday, June 11, 2009 5:36 PM
To: Seattle Tech Startups
Subject: Re: [SeattleTech] Lots of Fun on STS

I'm in the beginning states creating my own 'lifestyle business'. I'd be
very interested in meeting others who have done so successfully so I can
hopefully learn lessons that you learned the hard way. Accepting Angel and
VC money seems to me like it would dilute my ownership and add a ton of
stress. I'd think I would be much less agile in my creation of the company
because of all the additional stakeholders I'd have to answer to. I guess
the counter to this is the additional stakeholders are all striving to make
the company a success - that shared time, enthusiasm, & network may make the
business grow faster - fast enough to counter the higher % ownership in a
bootstrapped / lifestyle business.

So far I've been fairly quiet in the STS group, but I'm about to launch my
first product at which point I'll probably be a little more visible/vocal in
the community. I look forward to meeting all the people bootstrapping so I
can learn some lessons and minimize the bumps and bruises as I fall.

Jeremy

On Thu, Jun 11, 2009 at 5:14 PM, Nick Fox <nicolas...@gmail.com> wrote:

Thank you Mark, that is the way I felt when my little company was called
lifestyle. I am busting my @ss on this and actually a little stressed right
now with to much business... But better that than the alternative.

Nick

On Thu, Jun 11, 2009 at 4:51 PM, Mark Maunder <mmaun...@gmail.com> wrote:

There's no such thing as a lifestyle business. Every business has an
individual or team behind it that is working their tails off first to
survive and then to excel. It doesn't matter if it's a single mom at home
selling pots on ebay and becoming a power seller, or if it's a team of 10
smart people with a truck load of smart money.

I promise you that every time someone's business is referred to as a
lifestyle business, the owner is usually left feeling insulted. Although I
know that wasn't Jeff's intention and he was simply using a phrase that has
taken on a secondary meaning in Venture circles where it's used frequently
as a synonym for non-venture-backed.

The "lifestyle business" is a myth perpetuated by Hollywood movies showing
authors in Northwest cabins fly fishing at sunrise and then feasting on a
breakfast of fresh trout and coffee while they spend a couple of hours
finishing their latest masterpiece that publishers are going to fall over
themselves to publish. We all know how different the reality of innovation
and business is.

There's nothing wrong with having a work-life balance, which is something
entirely different and applies to you and your business no matter what its
size. Whether you've raised $82 Million and have a crack VC-selected team,
or you're Craig Newmark or Markus Frind, it's possible to have a very
productive and finite week and go get lost in a forest somewhere on the
weekend.

ps: Hillel's post came through while I was finishing this and it's right-on.
Lets retire the term.

Mark.

On Thu, Jun 11, 2009 at 3:42 PM, William K (Bill) Bryant

<b...@envisionventures.com> wrote:

I'll take the bait.

"Big" as in vision, scope and ambition attracts talent/team members,
partners, customers and capital.  Who doesn't want to change the world?  

In order to attract market/consumer/customer attention and eventual trial
and adoption, whatever you bring to market has to represent a marked leap
over whatever existing alternatives are already out there -- otherwise, the
delta in benefits isn't sufficient to overcome the risk that the particular
service doesn't make it (so you don't trial).  

At the end of the day, whether you're pursuing a Big Dream or a Lifestyle
Biz, you end up putting in an equal amount of hard work.  Given that the
input (time) is roughly equal in both settings, if I'm an entrepreneur I'd
rather be pursuing a potentially larger financial outcome (albeit it
possibly more uncertain - I'm not sure whether lifestyle or investor backed
companies end up being the better outcome statistically "on average").

But as has been noted on this list many times, if your goal is "average
financial return over a long period of time", your best bet is to work for a
Microsoft, IBM, HP and get your gold watch.

  _____  

From: organize-boun...@seattletechstartups.com
[mailto:organize-boun...@seattletechstartups.com] On Behalf Of Mark Aiken
Sent: Thursday, June 11, 2009 3:19 PM
To: Seattle Tech Startups
Subject: Re: [SeattleTech] Lots of Fun on STS

At the risk of igniting a neverending thread, the only slide that stuck out
for me was:

"Go big or go lifestyle?" -> "Big"

I am certainly not trying to disagree, because that would mean I thought I
had the right answer myself, which I don't. But does anyone want to take a
stab at summarizing the shared wisdom that led to this conclusion? I ask
because my mental map of the entrepreneurial space has "go big or go home"
currently classified under "2002 - 2008" and "possibly resting on faulty
assumptions that need revisiting" :-)

Cheers,

Mark

On Thu, Jun 11, 2009 at 2:36 PM, Mark Maunder <mmaun...@gmail.com> wrote:

Not bad until the Dave Matthews Band slide at which point you blew your
credibility. ;-)

I'm sorry I missed this one!

On Thu, Jun 11, 2009 at 1:08 AM, Jeff Lawson <jeff...@jeffiel.com> wrote:

Hi STS,

For those who missed the STS meeting tonight, I've posted the last
part of my presentation online.  It answers every Seattle Tech Startup
question ever asked.  Feel free to reference it as needed in future
threads:

http://www.slideshare.net/twilio/answers-to-every-seattle-tech-startu...
tion-ever-asked

In all seriousness, after 3+ years on this list and in the Seattle
startup community,  I'm moving down to San Francisco next week.  I'll
definitely miss the good natured spirit of the Seattle startup
community and  down the line, I hope life brings me back to Seattle.
If I do, I'm sure I'll return to an even more vibrant entrepreneurial
environment here.  All the best on your endeavors.

Cheers,

-jeff

Jeff Lawson
Co-Founder & CEO
jeff...@twilio.com
http://www.twilio.com
650-270-9199 (p)
877-350-2351 (f)
Twitter: http://twitter.com/twilio

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--
Mark Maunder <mmaun...@gmail.com>
http://markmaunder.com/
+1-206-6978723

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Mark Maunder <mmaun...@gmail.com>
http://markmaunder.com/
+1-206-6978723

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--
Jeremy Przasnyski
Twitter: @jeremyprz | GTalk:jeremy.prz | AIM:jpskiii | Y!:jpskii
Sent from Renton, WA, United States

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