SEO is a modern age Internet Marketing Science, which is the success
story behind several online portals, and businesses. But the real
question is "What is the ultimate SEO marketing Solution?". This is
the question which pops up in the mind of every single business owner
who wants to generate a good quality traffic online.

Before embarking on SEO Marketing, We will take you through different
types of existing marketing techniques.

Some of the well known marketing techniques are as follow: -

1) Marketing Offline - Take the case of a Restaurant where every
single marketing has be done offline, so in this case they will target
newspapers, boards across the road, popular radio channels, and
television ads to promote their restaurant.

2) Marketing Online and Offline - Suppose you are having a travel
related website, and want to generate traffic & customers. In this
case you can choose both online, as well as offline marketing channel
which is mentioned in the previous example. Online marketing
consititutes email marketing, seo marketing etc etc.

3) SEO Marketing - Some businesses are purely  Internet based, like
software development, online games, web design/development/hosting,
and many other businesses. In these businesses, the probability of
finding a customer online is hundred times as compared to other
marketing channels

These were some of the techniques used in Search Engine Marketing
Promotion. Case 1, 2, and 3 are applicable to a number of different
companies and business set up. It's up to the owner to decide which
way to head in Online Internet Marketing.

To read this article in detail kindly read :
http://www.seohawk.com/seo_articles/marketing_guide.asp

I am sure you will find it interesting