Commercial Messages (Materiality) versus Mahamantra (Spirituality)

[A Question of Sales]

The Positioning method is being used in commercial messages to capture
peoples minds and to increase sales. J Trout wrote about it as early
as 1969. It is basically trying to brainwash people into buying
products. Here are some examples from a J Trout et al writing:

Bandwagon Technique
In the eight years Car & Driver magazine has presented its Ten Best
list, only one car has been chosen every time. (Honda Accord)

Hospitals use Tylenol 18 times more than all ibuprofen brands
combined. Tylenol is the pain reliever hospitals use most

Four out of five dentists surveyed, recommend Crest.

When it comes to business copiers, the choice is Canon. Number one in
copier placements for seven consecutive years.

Heritage Technique
the instrument of immortals. (Steinway Piano)
flawless classics, since 1846. (Cross Pen)

Testimonial Technique
Nine out of ten screen stars care for their skin with Lux toilet soap

However, the Prabhupada Hare कrishna Movement Mahamantra for the
public chanting is very different to the above examples. Prabhupada
saying, 'a method for reviving the soul that has been associated with
matter since time immemorial. Consciousness has been polluted by
material atmosphere and has become entangled with Maya or illusion.
The Mahamantra is recommended for this age. Anyone without
qualification can chant and dance. Chanting heard from a pure devotee
not a non-devotee is best.....'

Prabhupada (Hare कrishna Founder) signalled automated initiations via
Rail Modelling in November 1977 however this order has not been
followed by the usurpers. The time that has elapsed since the usurpers
in the Hare कrishna Movement removed the Hare कrishna Founder: His
Divine Grace A C Bhaकtivedanta Swami Prabhupada, from spiritually
being the initiating spiritual master are: Monday, November 14, 1977
to Thursday, November 12, 2009
Time span:
31 years 11 months 29 days
1669 weeकs and 3 days
11686 days
31.99 years
Time difference from today (November 12, 2009):
31 years 11 months 29 days since November 14, 1977

http://Kalphabet.googlepages.com
http://alterKproject.googlepages.com
http://openfontlibrary.org/media/files/BBT/239
http://EnglandandWales.googlepages.com
http://HareRam.Gov.googlepages.com
http://sites.google.com/site/PancaTattvaMovement