Marines.com named Site-of-the-Year
Otis Willie
(EXCERPT) Submitted by: Marine Corps Recruiting Command Story
Identification Number: 20031287494 Story by Sgt. Jimmie Perkins
MARINE CORPS BASE QUANTICO, Va.(January 28, 2003) -- The Marines
Corps' recently revamped recruiting website, Marines.com, was
recognized by Favorite Website Awards Dot Com, winning Site of the
Year honors. The award, given by industry professionals, is considered
one of the top website awards in the United Kingdom and highlights the
best use of the Macromedia Flash application on Internet websites.
Sixteen international judges selected Marines.com from 12 finalists,
among over 9,900 entries. In recognizing Marines.com, FWA judges cited
the speed and ease of use that make the site so interactive.
"Marines.com's great layout and excellent design is backed up by the
smooth 3-D, Sound FX and animations, making it a well rounded and
complete experience," said Nevil Slade, Theory7, United Kingdom.
"Marines.com manages to be both informative and impressive. The
striking use of Flash gives a sense of glamour and wonderment to the
Marines profession," said Gin Roberscheuten, MediaMonks BV, the
Netherlands. "I am hard pressed to name a better promotional website
and would be very surprised if there wasn't a distinct rise in on-site
applications."
Marines.com is the website maintained by Marine Corps Recruiting
Command to inform young men and women about opportunities available to
them in the Corps. The site was developed through a collaboration
between Marine Corps Recruiting Command, Kurt Noble Inc., and J.
Walter Thompson.
"The Marine Corps wanted a site that reflected its energy and Kurt
Noble Inc. and J. Walter Thompson certainly delivered. We thank them
for their expertise, dedication and hard work," said Capt. Robert
Geiger, Lead Generation Officer, Marine Corps Recruiting Command.
"Also we thank FWA for recognizing the accomplishment of a very
challenging mission given by the Marine Corps to our web developers."
The site benefits from the use of animation, sound and video, and
testimonials by real Marines. The website's target market is the young
men and women who are eligible for...
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Otis Willie
Associate Librarian
The American War Library
http://www.americanwarlibrary.com