The toothbrush companies obviously want people to buy more brushes,
but there is a reason for replacing your brush every three months.
Toothbrush bristles fray. As they fray, the effectiveness of the
toothbrush is reduced so it doesn't clean as well. You can feel a big
difference in the cleaning ability when you get a new toothbrush after
a long time, particularly with electric toothbrush heads.
--
Ankur