Roxy Swimsuit/Bikini - Marketing Management - by Jeremy Shum (2007)

[jeremysh...@gmail.com]

Recently a report was released, titled Roxy Report (2007) by Jeremy
Shum et al, which outlined the brand strength of Roxy.

Founded in 1990, with its core in board sports, Roxy is the fashion
apparel brand that expresses the coastal and mountain casual
lifestyle. Roxy's philosophy revolves around five core ideals - daring
and confident, naturally beautiful, fun and alive.

Since its inception, Roxy has grown to be the largest action sport
fashion apparel company for young women. In addition to apparel, the
brand also provides accessories, home items, hard goods (snow and
surf), wetsuits, footwear, books, perfumes and several other product
categories. Brands under the Roxy umbrella include Roxy, Roxy Girl and
Teenie Wahine.

Report: http://jeremyshumofficial.com/wp-content/uploads/2009/04/roxy-report-2007-jeremy-shum-et-al.pdf
Source: http://en.wikipedia.org/wiki/Roxy_(clothing)