"Viral Marketing" ... how corporations buy PR to infect the internet
Ilena
alt.support.breast-implant.
Updated: http://www.humanticsfoundation.com/langervsIlena.html
One of the most dominant bullies on Usenet ... he inspired me to
further research the alliance of Bivins/Monsanto/CEI/junkscience.com
Along with CEI, The Bivins Group is a major cog ... one of the PR
Gangs (known as "black helicopters" to the so-called hired "sceptics")
bought by Monsanto & Dow etc. to fill Usenet with their Paymasters
'viewpoint." By their own description below, the are paid to "infect"
the internet.
CEI is one of the corporate funded front groups who pretend to
represent "sound science" when in fact they represent their clients,
including Dow and Monsanto.
Who is CEI?
http://www.prwatch.org/improp/cei.html
Their client list ... many the same as Junkscience.com (Philip Morris,
American Petroleum Institute, American Plastics Council and many more.
http://bivings.com/clients_and_projects/clients_and_projects.html
http://www.thebivingsreport.com/search_view_full_article.php?article_id=73
EXCERPT:
You should be as transparent in your efforts as possible –
Viral Marketing: How to Infect the World
April 1, 2002, Contributing Editor
Viral marketing is the technical term for what is commonly known as
word-of-mouth advertising. Although viral marketing is as old as human
civilization itself, the Internet has brought its efficacy and reach
to a new level, and the technologies that provide the motive force
behind this movement continue to evolve. The Internet has become the
ultimate coffee shop, where users from around the globe coalesce and
share their thoughts on everything, from the potency of their
significant other to the quality of the bar of soap that they use
every morning in the shower. In short, the Internet has created the
first truly global neighborhood, with all of the trappings of a
physical neighborhood - including incessant gossip.
Gossip is fundamental to being human, and it is what propels viral
marketing. Stemming from the evolutionary need to share information in
a sophisticated social species, it is an innate component of our
psyches. Viral marketing spontaneously arises from gossip, and an
astute marketer can capitalize on this element of human nature by
providing the impetus to get the ball rolling.
One of the greatest things about the Internet is that it offers
several avenues for viral dissemination. Despite the different
pathways that may be taken, the primary vehicle that always carries
the message is e-mail. E-mail is the ultimate tool for viral
dissemination – it is quick, easy, and you can pass something along to
all of your friends at the click of a button. Whether the object being
passed along is a link to a cool site, an interesting article, a
topical message board, or even another e-mail, it is e-mail that
serves as the virtual mouth in the world of the Internet.
The problem with developing a viral campaign is that no matter how
much research and planning goes into it, there is never a guarantee
that it will work. Gossip by its very nature cannot be controlled.
Sure, you can get people to talk about you website, your company, your
product, your issue, etc., but there is absolutely no way to regulate
what is being said. Sometimes the best laid plans can lead to just the
opposite – negative buzz.
So the question arises, how do you create a viral campaign on the
Internet that has a reasonable chance for success? The answer varies,
depending upon what you are promoting and who your audience is. You
should be as transparent in your efforts as possible – even innocuous
promotions can anger people if they somehow feel that they are being
misled. Just because they know that it is a marketing ploy does not
mean that the audience will not pass it along. If you have something
good to offer, like a cool branded video game, a relevant topical
website, or a coupon for a useful product or service, make sure that
it is perfectly obvious that the original messaging is from your
marketing machine. People are not stupid, and they will figure it out
on their own, so tell them from the very beginning – it will gain
their respect, and maybe even their trust.
Message boards, chat rooms, and listservs are a great way to monitor
what is being said. Once you are plugged into this world, it is
possible to make relevant postings to these outlets that openly
present your identity and position. If carried out successfully,
others involved in the conversation will begin to forward your ideas
to others. Your message is out there, moving along under its own
momentum with no further expenditure of time or money.
Perhaps the greatest advantage of viral marketing is that your message
is placed into a context where it is more likely to be considered
seriously. If a friend forwards you a link to site and tells you that
it is "really cool and you need to check it out," aren't you more
likely to take it seriously than some advertisement directly from an
amorphous company or organization? The bottom line is that viral
marketing is a very low-cost option that has the potential to really
touch your audience. Any organization can put together a viral program
– it just takes careful planning and an assiduous attention to detail.
*Recently edited for clarification
Joel M. Eichen
Was the FAKE PERSUADERS your post??? Really!!
***
Joelly
I just knew when a header said FAKE PERSUADERS,
Ilena would chime in about breast implants .................
Joelly
Ilena <il...@san.rr.com> wrote in message news:19faaec.03022...@posting.google.com...
> More on how Monsanto and their flacks infiltrated internet sites to
> bully discussions:
>
> The Covert Biotech War
>
> The corporations seeking to force GM food into reluctant markets are
> opening new fronts in their internet campaign against their critics.
> By George Monbiot. Published in the Guardian 19th November 2002
>
>
> The president of Zambia is wrong. Genetically modified food is not, as
> far as we know, "poison".
Ilena <il...@san.rr.com> wrote in message news:19faaec.03022...@posting.google.com...
> Thanks to Andy Langer for yet again, returning to
> alt.support.breast-implant.
>
> Updated: http://www.humanticsfoundation.com/langervsIlena.html
>
> One of the most dominant bullies on Usenet ... he inspired me to
> further research the alliance of Bivins/Monsanto/CEI/junkscience.com
>
> Along with CEI, The Bivins Group is a major cog ... one of the PR
> Gangs (known as "black helicopters" to the so-called hired "sceptics")
> bought by Monsanto & Dow etc. to fill Usenet with their Paymasters
> 'viewpoint." By their own description below, the are paid to "infect"
> the internet.
>
> CEI is one of the corporate funded front groups who pretend to
> represent "sound science" when in fact they represent their clients,
> including Dow and Monsanto.
>
> Who is CEI?
>
> http://www.prwatch.org/improp/cei.html
>
>
> Their client list ... many the same as Junkscience.com (Philip Morris,
> American Petroleum Institute, American Plastics Council and many more.
>
>
>
> http://bivings.com/clients_and_projects/clients_and_projects.html
>
>
> http://www.thebivingsreport.com/search_view_full_article.php?article_id=73
>
>
> EXCERPT:
> You should be as transparent in your efforts as possible -
>
>
> Viral Marketing: How to Infect the World
> April 1, 2002, Contributing Editor
>
> Viral marketing is the technical term for what is commonly known as
> word-of-mouth advertising. Although viral marketing is as old as human
> civilization itself, the Internet has brought its efficacy and reach
> to a new level, and the technologies that provide the motive force
> behind this movement continue to evolve. The Internet has become the
> ultimate coffee shop, where users from around the globe coalesce and
> share their thoughts on everything, from the potency of their
> significant other to the quality of the bar of soap that they use
> every morning in the shower. In short, the Internet has created the
> first truly global neighborhood, with all of the trappings of a
> physical neighborhood - including incessant gossip.
>
> Gossip is fundamental to being human, and it is what propels viral
> marketing. Stemming from the evolutionary need to share information in
> a sophisticated social species, it is an innate component of our
> psyches. Viral marketing spontaneously arises from gossip, and an
> astute marketer can capitalize on this element of human nature by
> providing the impetus to get the ball rolling.
>
> One of the greatest things about the Internet is that it offers
> several avenues for viral dissemination. Despite the different
> pathways that may be taken, the primary vehicle that always carries
> the message is e-mail. E-mail is the ultimate tool for viral
> dissemination - it is quick, easy, and you can pass something along to
> all of your friends at the click of a button. Whether the object being
> passed along is a link to a cool site, an interesting article, a
> topical message board, or even another e-mail, it is e-mail that
> serves as the virtual mouth in the world of the Internet.
>
> The problem with developing a viral campaign is that no matter how
> much research and planning goes into it, there is never a guarantee
> that it will work. Gossip by its very nature cannot be controlled.
> Sure, you can get people to talk about you website, your company, your
> product, your issue, etc., but there is absolutely no way to regulate
> what is being said. Sometimes the best laid plans can lead to just the
> opposite - negative buzz.
>
> So the question arises, how do you create a viral campaign on the
> Internet that has a reasonable chance for success? The answer varies,
> depending upon what you are promoting and who your audience is. You
> should be as transparent in your efforts as possible - even innocuous
> promotions can anger people if they somehow feel that they are being
> misled. Just because they know that it is a marketing ploy does not
> mean that the audience will not pass it along. If you have something
> good to offer, like a cool branded video game, a relevant topical
> website, or a coupon for a useful product or service, make sure that
> it is perfectly obvious that the original messaging is from your
> marketing machine. People are not stupid, and they will figure it out
> on their own, so tell them from the very beginning - it will gain
> their respect, and maybe even their trust.
>
> Message boards, chat rooms, and listservs are a great way to monitor
> what is being said. Once you are plugged into this world, it is
> possible to make relevant postings to these outlets that openly
> present your identity and position. If carried out successfully,
> others involved in the conversation will begin to forward your ideas
> to others. Your message is out there, moving along under its own
> momentum with no further expenditure of time or money.
>
> Perhaps the greatest advantage of viral marketing is that your message
> is placed into a context where it is more likely to be considered
> seriously. If a friend forwards you a link to site and tells you that
> it is "really cool and you need to check it out," aren't you more
> likely to take it seriously than some advertisement directly from an
> amorphous company or organization? The bottom line is that viral
> marketing is a very low-cost option that has the potential to really
> touch your audience. Any organization can put together a viral program
> - it just takes careful planning and an assiduous attention to detail.
>
> *Recently edited for clarification
LP
>
>Along with CEI, The Bivins Group is a major cog ... one of the PR
>Gangs (known as "black helicopters" to the so-called hired "sceptics")
> bought by Monsanto & Dow etc. to fill Usenet with their Paymasters
>'viewpoint." By their own description below, the are paid to "infect"
>the internet.
>
Learn Critical Thinking Skills from the following links:
How Thinking Goes Wrong
Twenty-five Fallacies That Lead Us
to Believe Weird Things
http://www.positiveatheism.org/writ/sherm3.htm
A Field Guide to Critical Thinking
James Lett
http://www.csicop.org/si/9012/critical-thinking.html
CARL SAGAN'S BALONEY DETECTION KIT
http://www1.tpgi.com.au/users/tps-seti/baloney.html
Baloney Detection
How to draw boundaries between science and pseudoscience
By MICHAEL SHERMER
http://homepages.wmich.edu/%7Ekorista/baloney.html
The James Randi Educational Foundation
http://www.randi.org/
Fallacy Tutorial
http://www.nizkor.org/features/fallacies/
Skeptic's Dictionary
A Collection of Strange Beliefs, Amusing Deceptions, and Dangerous
Delusions
http://skepdic.com/
Bad Astronomy! (Phil Plait.)
http://www.badastronomy.com/
Quackwatch - Your Guide to Health Fraud,
Quackery, and Intelligent Decisions
http://www.quackwatch.org/index.html
Critical thinking study topics - pseudoscience fact sheets
http://www.csj.org/studyindex/studycrthk/study_pseddoscience/studyguideIDX_pseudoscience.htm
Stephen's Guide to the Logical Fallacies
http://www.datanation.com/fallacies/index.htm
David Wright
Ilena <il...@san.rr.com> wrote:
>Thanks to Andy Langer for yet again, returning to
>alt.support.breast-implant.
Thanks to Ilena "Dimwit" Rosenthal for once again whining about her
hard, hard life to a bunch of off-topic newsgroups. Go back to your
alt.support.breast-implant playpen, Ilena.
-- David Wright :: alphabeta at prodigy.net
These are my opinions only, but they're almost always correct.
"If I have not seen as far as others, it is because giants
were standing on my shoulders." (Hal Abelson, MIT)
Joel M. Eichen
David Wright <wri...@clam.prodigy.net> wrote in message news:O%X6a.934$ON1...@newssvr16.news.prodigy.com...
> In article <19faaec.03022...@posting.google.com>,
> Ilena <il...@san.rr.com> wrote:
> >Thanks to Andy Langer for yet again, returning to
> >alt.support.breast-implant.
>
> Thanks to Ilena "Dimwit" Rosenthal for once again whining about her
> hard, hard life to a bunch of off-topic newsgroups. Go back to your
> alt.support.breast-implant playpen, Ilena.
aka FAKE PERSUADERS ......