On 9 Apr, 03:46, Jeff Liebermann <
je...@cruzio.com> wrote:
> On Mon, 8 Apr 2013 00:02:17 -0700 (PDT), Bill Sloman
> >You don't need a college course to learn that. You can't sell it for
> >less than it cost you to build it, and you can't sell it for more than
> >the customer can make out of it,
>
> It might be possible to sell such a generality to trusting managers. I
> never had the credibility, so it was necessary to justify my
> assertions with hard numbers, calculated estimates, and sane
> projections. I put what I learned to good use with a summer job
> working for an insurance actuary, where I participated in such
> exercises as putting price tags on missing body parts. The lessons
> learned in this class, which I still consider to be the most important
> things I learned in college, were also applied when I temporarily took
> over my fathers lingerie business. What I managed to learn in
> Engineering Economics was very superficial, but provided the basic
> concepts necessary to do further study, and to make the all important
> financial mistakes that are part of the learning process.
>
> Incidentally, your statement of selling below cost is rather amusing.
> During the dot com boom of the 1990's, I heard "Yes, it's a net loss,
> but we'll make it up in volume". At first, I thought it was a joke,
> but then realized that the manager offering that line actually
> believed it.
What he might have believed is that if the product really did take
off, economies of scale might have cut the price enough to make the
product viable.
The rule of thumb is that if you can increase the volume of production
by a factor of ten, you can halve the unit cost of manufacturing the
product. The catch is that you rarely know how you are going to do it
in advance, and if you've established the market, somebody else may
have the bright idea that lets them halve the unit cost of production.
The Germans did it with photovoltaic solar cells, but the Chinese did
it again a few years later, leaving the Germans with a lot of plant
for making solar cells that couldn't build them at a competitive
price.
> >> - Psychology, where I learned that knowing why is just as important
> >> as knowing how.
>
> >You don't need a college course to learn that either. If you don't
> >know why something is going to be used, you don't know how it is going
> >to be used.
>
> That's not what I meant by "why". The problem is what motivates
> people, what inspires people to go beyond 8am to 5pm, what makes
> buyers purchase one product, and not another, etc.
And you can learn that in psychology 101?
>Little things,
> like color, weight, shape, rounded corners versus sharp corners, and
> even smell, have a huge effect on product design. While most of this
> fits better into "industrial design", with a small company, the
> designer tends to do everything. If you fail to understand and
> appreciate the value of understanding what motivates people, you're
> going to be making quite a few marketing mistakes. If you don't
> understand what motivates engineers, techs, and managers, you're going
> to step on a few toes trying to make things happen.
If you want to make things happen, you are always going to step on a
few toes. The first rule of industrial diplomacy is "don't rock the
boat". Of course, if nobody rocks the boat, your products become over-
price and obsolescent and you go bust
> >> - Tractor Driving and Mechanics, where I made a huge mess and held
> >> the record for maximum damage to equipment in a single semester.
>
> >Graduate students are good at that. If you haven't broken something in
> >the course of your experimental work, you are too cautious to be of
> >much use.
>
> I was never a graduate student, so I wouldn't know. Mostly, I have an
> incurable desire to test the limits of things. How fast can it go?
> How big a hole can it dig? What happens if I go over the red line?
> It's all part of "Learn By Destroying" where one learns far more by
> breaking and then fixing a device, than by studying it in a book.
But reading a book is a lot cheaper, and if you figure in repair time,
much quicker.
> >> - Rose Float, where I learned how to actually get something built
> >> and working, even if I didn't agree with the methodology.
>
> >> Somewhere along the line, I learned a few things about engineering and
> >> electronics design, but most of the useful design stuff was learned on
> >> the job.
>
> >There's nothing to stop you buying or borrowing a text-book,
>
> Not possible. In order to make more money for the textbook monopolies
> of the 1960's, the required text books were rotated every few years.
> The source and supply of used current text books was very limited.
> Somehow, I have difficulties believing that basic concepts go obsolete
> every few years, but that's the way the textbook game was played.
My first year text-books were mostly American publications in exactly
that style, and they were uniformly useless. The second and third year
texts were thicker, duller and much more useful. I kept most of them.
I didn't consult them more than once per decade, but I knew exactly
where to look in them for the information I needed
> >or borrowing a colleagues lecture notes, when you need access to academic
> >information.
>
> We had Shaum's to help decode the textbooks.
> <
http://en.wikipedia.org/wiki/Schaum%27s_Outlines>
> The fraternities shared the class notes. Sharing note was commonly
> done in the 1960's, but was considered borderline cheating at the
> time. I probably should have borrowed class notes, because I also had
> various part time jobs in order to pay for skool, but I didn't.
Mine got borrowed by people taking the courses in subsequent years. I
didn't bother borrowing anybody else's. From the questions that they
were asking me, I knew that they wouldn't have been helpful. When I
was working as a demonstrator in undergraduate practical courses as a
graduate student, I got exposed to copied course work - groups of
people all making the same mistake. Curiously, the people who got the
stuff right tended express themselves in different words (one from
another), or at least had enough sense not to copy the text they'd
borrowed word-for-word.
> >The advantage of doing it when you need the information
> >is that you've got the motivation to plow through the text, and a
> >ready-made experiment in which to test the information you've
> >acquired.
>
> Good plan, but it didn't fit well with my study style. I had a fairly
> good short term memory. By trial and error, I determined that an all
> night cram session, which usually meant speed reading the books, was
> the most effective for me. Not the best way to learn anything, but
> good enough for surviving the ordeal process.
I'd call that pre-exam cramming. I'd spend the last day before the
exam doing old exam papers, trying to get a feel for the stuff I might
not have prepared as well as I might, and getting a feel for how much
I'd have time to write. It didn't always work. Once I got mouse-
trapped by a question where I knew way too much, and found myself only
half-way through my answer when time ran out. I had had the sense to
answer all the other questions first.
But it wasn't what I was talking about. I was referring to episodes in
our post-education careers when a problem comes up that needs stuff
that was taught in University courses, but rarely comprehended -
Laplace transforms come to mind. You then have to cram he subject well
enough to be able to use the technique.
--
Bill Sloman, Sydney