satchmo_load_l10n says Incorrect string value

[Swaroop]

Running manage.py satchmo_load_l10n results in the following error:

Problem installing fixture '/home/username/sources/satchmo-trunk/
satchmo/l10n/fixtures/l10n_data.xml': Incorrect string value:
'\xC5\x9Feron' for column 'name' at row 1

Can anyone please guide me on what I'm doing wrong here?
I have a hunch this is a MySQL issue rather than anything to do with
satchmo?

Thanks!
Swaroop

[Chris Moffitt]

You need to make sure that your MySql database is using utf-8 for the collation.

Here's one thread that describes the issue - http://groups.google.com/group/django-users/browse_thread/thread/a9b53db451aa4590#msg_e5e7804d2ebd44da

-Chris