I do games research, so I see gamification thrown around a lot, and
studied a lot. However, there has been push-back based on research
that shows that extrinsic rewards cause people to do things just for
the rewards, and they lose enjoyment of the thing itself. In one
particularly heavily cited experiment ( Effects of Extrinsic Rewards
on Children's Subsequent Intrinsic Interest -
http://www.jstor.org/discover/10.2307/1128110?uid=3739776&uid=2129&uid=2&uid=70&uid=4&uid=3739256&sid=21100827182161
), children who enjoyed drawing would lose that enjoyment when
extrinsic rewards were given to them when they did the drawing.
Applying gamification to education is a huge mistake in my mind, and
that doesn't take into account that the point of education is to teach
people how to learn, which can not be easily quantified (but that's an
entirely different discussion).
With that said, what this article is about is not gamification
(applying rewards or achievements for taking a specific action), but
about creating games that use a desired aptitude so that employers can
test (in a low-risk environment and in a hopefully fun way) whether
the person has that aptitude. That seems interesting, although not
necessarily easy to globalize since researchers and game designers are
still trying to figure out ways to create games beyond certain tropes
such as dexterity puzzles. I'm pretty interested to see how well their
test works and where this goes, though. :)
-Anne
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