Simplicity vs Clarity

[AJK]

Interesting quote:
“The most important goal of effective communication is clarity.
Clarity is not the same as simplicity … Complexity can be made to
appear clear by effective organization and presentation and need not
be reduced to meaningless “bite-sized” chunks of data, as
simplification usually does. Clarity refers to the focus on one
particular message or goal at a time, rather than attempting to
accomplish too much at once. Simplicity is often responsible for the
“dumbing” of information rather than the illumination of it.” -
Michael Hoffman

[Helga]

Brilliant, thanks needed this today

[Anne-Sophie]

That's our job as information designer / architect etc.. makes sense
of chaos and bring clarity to it.
Nice quote, thank you!