Designing for Persuasion Emotion and Trust (PET), 8 - 10 December, Pretoria

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tomasz.k...@humanfactors.com

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Oct 30, 2009, 7:10:26 AM10/30/09
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Brand new website design course

Designing for Persuasion Emotion and Trust (PET)

Pretoria, 8 – 10 December 2009

Todays interactive, online environment demands an understanding of
the power of persuasion, emotion and trust in order for your web site
to be truly effective.

Whether your site is ecommerce, informational or transactional, you
can dramatically increase online engagement by applying a new
understanding of how people make decisions.
Explore the next generation of user experience design in our new,
three-day training course – Designing for Persuasion, Emotion, and
Trust (PET). It provides the essential knowledge for you to:

• Create designs that motivate specific actions
• Appeal to the emotional and rational aspects of decision making
• Test and measure your web site’s emotional and persuasive impact
• Increase customer conversion, loyalty, and adoption

Not to be missed by marketers, graphic, web and application designers,
usability professionals, and product, mobile and wireless interaction
designers.

For course details and to register online, please see www.humanfactors.com/training

Venue: Meraka Institute, CSIR Site – Building 43a, Meiring Naude
Road,
Brummeria, Pretoria
Dates: 8 – 10 December 2009

Contact Details:
Name: Human Factors International
Town: London
Telephone: +44 207 193 4720
Email: tomasz.k...@humanfactors.com
Web: www.humanfactors.com/training

Lynnsey

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Nov 2, 2009, 9:36:20 AM11/2/09
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Anyone else attending this?

AJK

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Nov 2, 2009, 2:51:23 PM11/2/09
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I am strongly considering it.

breezer

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Nov 3, 2009, 11:36:29 AM11/3/09
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Yes, I'm attending ;)

On Nov 2, 4:36 pm, Lynnsey <lynnsey.skli...@gmail.com> wrote:
> Anyone else attending this?

supermonkey

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Nov 3, 2009, 12:17:55 PM11/3/09
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who's presenting the course? Any chance of Eric Schaffer presenting it
himself, I hear he's roaming SA?

breezer

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Nov 4, 2009, 3:12:19 AM11/4/09
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It would be great if he is presenting it, but I have no clue. Yes he
has been roaming JHB.

Lynnsey

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Nov 4, 2009, 3:42:49 AM11/4/09
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One of the HFI guys told me that it would be presented by someone with
a "social psychology" background. Also that Eric is taking a keen
interest in the initial roll-out of the course, as it's new and a pet
project - but I don't know if that will extend to him schlepping to
Pretoria :-)

AJK

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Nov 4, 2009, 4:14:55 AM11/4/09
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"...a pet project"? Pardon the pun. :)

Lynnsey

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Nov 5, 2009, 3:45:16 AM11/5/09
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Oy. A bad pun at that.
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