SA UX forum : Top presentation : 16 May : Cape Town - SA UX forum

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Message from discussion SA UX forum : Top presentation : 16 May : Cape Town
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Date: Mon, 7 May 2012 13:22:06 +0200
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Subject: Re: [SA UX forum:1969] SA UX forum : Top presentation : 16 May : Cape Town
From: Angela Hutchison <ang...@userexperience.co.za>
To: sa-ux-forum@googlegroups.com
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Thanks Elaine....it is 7pm on Wednesday 16th May....
See you there....



On Mon, May 7, 2012 at 1:15 PM, Elaine Olivier <olivier...@gmail.com> wrote=
:
> Hi Phil,
>
> Just to confirm that the time given is it PM and not AM?
>
> Regards
> Elaine
>
> On Sat, May 5, 2012 at 9:52 AM, Phil <phil...@gmail.com> wrote:
>>
>> Guest speaker: Yvonne Rogers, Director of the Interaction Centre at
>> University College London
>>
>> Behavioural Nudge or Technological Fudge?
>>
>> We all have a pet behaviour we would like to change, such as eating
>> better, exercising more, or reducing our energy consumption. Many of
>> us would also like to manage our time more effectively, by spending
>> less time randomly Googling, sofa slouching or looking out the window.
>> How can we design new technologies to help people change their
>> behaviour? Nudging methods, derived from behavioural economics and
>> social psychology, have become increasingly popular. But how effective
>> are they and can technology be designed to exploit them? In this talk,
>> I will describe our investigations into how salient information can be
>> delivered in innovative ways, using affordable pervasive, ambient and
>> wearable technologies =96 our goal being to help people make better-
>> informed decisions in situ. Underlying all of this, however, is the
>> nagging question of whether it is ethical, desirable or sustainable to
>> be nudging people in a desired direction. Or, is it a case of
>> technological fudging, where we may be covering over deeper problems?
>>
>> About Yvonne
>> Yvonne Rogers is the director of the Interaction Centre at University
>> College London (UK) and a professor of Interaction Design. She is a co-
>> author of the definitive textbook on Interaction Design and HCI now in
>> its 3rd edition that has sold over 150,000 copies worldwide.
>>
>> She is known for her visionary research agenda of user engagement in
>> ubiquitous computing and has pioneered an approach to innovation and
>> ubiquitous learning. Her current research focuses on behavioural
>> change, through augmenting everyday, learning and collaborative work
>> activities with interactive technologies.
>>
>> She was recently awarded a prestigious EPSRC dream fellowship to
>> rethink the relationship between ageing, computing and creativity.
>>
>>
>> Location: 6 Spin Street, Cape Town
>> Time: 7:00
>>
>> --
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>
>
>
> --
> Elaine Olivier
>
> CUA (Certified Usability Analyst)
> 2008-1981
> Cell: 073 162 8398 Office: 021 913 8062
>
> --
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--=20
Angela Hutchison
Flow Interactive
User experience design, research and strategy
email: ang...@userexperience.co.za
website: http://www.userexperience.co.za
mobile: 082 829 4552
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