Guest speaker: Yvonne Rogers, Director of the Interaction Centre at
University College London
Behavioural Nudge or Technological Fudge?
We all have a pet behaviour we would like to change, such as eating
better, exercising more, or reducing our energy consumption. Many of
us would also like to manage our time more effectively, by spending
less time randomly Googling, sofa slouching or looking out the window.
How can we design new technologies to help people change their
behaviour? Nudging methods, derived from behavioural economics and
social psychology, have become increasingly popular. But how effective
are they and can technology be designed to exploit them? In this talk,
I will describe our investigations into how salient information can be
delivered in innovative ways, using affordable pervasive, ambient and
wearable technologies our goal being to help people make better-
informed decisions in situ. Underlying all of this, however, is the
nagging question of whether it is ethical, desirable or sustainable to
be nudging people in a desired direction. Or, is it a case of
technological fudging, where we may be covering over deeper problems?
Yvonne Rogers is the director of the Interaction Centre at University
College London (UK) and a professor of Interaction Design. She is a co-
author of the definitive textbook on Interaction Design and HCI now in
its 3rd edition that has sold over 150,000 copies worldwide.
She is known for her visionary research agenda of user engagement in
ubiquitous computing and has pioneered an approach to innovation and
ubiquitous learning. Her current research focuses on behavioural
change, through augmenting everyday, learning and collaborative work
activities with interactive technologies.
She was recently awarded a prestigious EPSRC dream fellowship to
rethink the relationship between ageing, computing and creativity.
Location: 6 Spin Street, Cape Town