http://api.rubyonrails.org/classes/ActiveRecord/Base.html#M001316
serialize(attr_name, class_name = Object)
If you have an attribute that needs to be saved to the database as an
object, and retrieved as the same object, then specify the name of
that attribute using this method and it will be handled automatically.
The serialization is done through YAML. If class_name is specified,
the serialized object must be of that class on retrieval or
SerializationTypeMismatch will be raised.
Attributes
* attr_name - The field name that should be serialized.
* class_name - Optional, class name that the object type should
be equal to.
Example
# Serialize a preferences attribute
class User
serialize :preferences
end