Earlier this week, we saw that search interest in Black Friday is
starting earlier than ever[link to previous post]. Today’s consumers
invest more time searching for a bargain, and Black Friday has proven
to be a key example of consumer savviness. In fact, using Google
Insights for Search, we see that over the last seven days, 50% of the
top ‘Black Friday’ related search terms include ads, sales, and deals.

Clearly consumers are seeking out deals heading into this important
shopping day. Interestingly, when we look at Black Friday rising
searches over the last 7 days, we see that "Early Black Friday" is the
second rising search term, meaning it has grown over 2,000% during this
time period with respect to the previous time period. It also may
indicate that consumers are not only leveraging "Black Friday" and
searches to locate promotions on these days, but may be seeking out
similar types of promotions and offerings even before Thanksgiving
weekend.

To capture bargain hunters’ attention make sure your ads appeal to
thrifty, deal-seeking searchers. Text ads should highlight specific
price points, discounts, coupon codes, and special promotions. Also,
remember to keep an eye on search trends in your own category by
leveraging Google Insights for Search. [LINK to previous post]

Erin Piper, the Google Retail Team

--
Posted By Emma Weisberg Spiro to Google Retail Blog at 11/06/2009
11:06:00 AM