Major retailers reportedly selling Palin's Going Rogue below cost
November 16, 2009 10:21 pm ET
Sarah Palin's memoir Going Rogue: An American Life has garnered
attention in part because of the number of copies sold before
publication. But the book has been offered at below-cost prices from
major online retailers, and Newsmax has used the book as a loss leader
to promote its magazine, potentially inflating the book's sales.
Amazon, Walmart.com, Target.com in price war over book
Walmart.com dropped price from list price of $28.99 to $10, then
to $9 and below as other retailers matched it. On October 15,
Walmart.com began offering preorders of Going Rogue, along with nine
other new book releases, for $10. After Amazon.com reportedly matched
the price, Walmart.com "str[uck] back, slashing its prices to $9" [AOL
Daily Finance, 10/16/09]. Amazon also dropped its price to $9
[Buzzflash.com, 10/19/09]. Target.com joined in the price war,
prompting Walmart.com to drop its price further [The New Yorker,
11/9/09]. By November 5, Walmart.com was selling the book for $8.98,
Target.com was selling it for $8.99, and Amazon was selling it for $9.
The respective retailers were still selling the book at those prices
as of November 16. All three retailers give the book's list price as
$28.99.
Newsmax offering book for $4.97, or free, as promotion for
magazine
Newsmax ties book offer to its magazine. As early as October 2,
according to a Newsmax email sent to its mailing list, the right-wing
website offered Going Rogue for $8.95 along with four free issues of
Newsmax magazine, a price later dropped to $4.97. The offer links to a
page on the Newsmax website explaining that there is a $5.95 shipping
and handling charge for the book, and if the subscriber fails to
cancel the magazine after the free subscription runs out, the
"subscription will renew automatically at the low annual price of
$39.95 by charging [your] credit card or [your] checking account."
Newsmax also offered Going Rogue for free with the purchase of a
$49.95 one-year subscription to Newsmax magazine. Additionally,
Newsmax has promoted its Going Rogue deal in commercials on Fox News.
From a Newsmax commercial appearing during the November 5 edition of
Fox News' The Live Desk:
ANNOUNCER: Sarah Palin has electrified America. Her new book,
Going Rogue, is already a runaway best-seller, and it's not even in
stores yet. Now, Newsmax.com has an incredible offer for you. You can
receive Sarah Palin's new book for just $4.97, a savings of $24 off
the cover price. Plus, you'll get four months of the award-winning
Newsmax magazine absolutely free. This special offer won't last, so
call 800-NEWSMAX today.
Book reportedly being sold below cost
Selling below cost is part of "loss-leader" strategy. AOL Daily
Finance reported that "Publishers ordinarily offer current titles to
retailers at a discount of between 40% and 50%. A bookstore spends up
to $12.50 to sell a $25 hardcover, which it buys directly from the
publisher or through distributors like Ingram or Baker & Taylor" [AOL
Daily Finance, 11/4/09]. As a result of the current online price war,
The New Yorker stated, "Amazon and Wal-Mart are surely losing money
every time they sell one of the discounted titles. The more they sell,
the less they make." The New Yorker continued:
Amazon and Wal-Mart hardly seem reckless, though. So why did they
go to war? The answer is that they didn't, really. Sure, Wal-Mart is
making a statement that it's a player in the online world, but the
real goal of this conflict isn't to lure readers away from Amazon, and
it isn't to get people to buy one of those ten books. It's to lure
them online, away from big booksellers and other retailers, and then
sell them other stuff. Usually, price wars wreak havoc because they
erode the pricing power of an entire business. But, because this price
war involves just ten items, its impact on revenue will be small, and
outweighed by the positive effects of all the publicity. (It has
garnered publicity because it involves books. A big banana price war
has been raging in Britain, but you probably haven't heard about it.)
It's textbook loss-leader economics. [The New Yorker, 11/9/09]
<snip>
It is standard practice to have price wars on books that nobody wants. [Big
Eye Roll]
Actually I never heard of a price war on any book. Why would they have a
price war on this book? I think the answer is obvious.
It might be obvious to you, but then my 'obvious' might not be the same
as yours... :)
It isn't uncommon to see books written by politicos sold at well below
retail, it is a bit uncommon to see it happen even before it ships.
I think it will sell well for a bit because Palin for all her faults, is
an interesting character and people want to read about her, if for no
other reason than curiousity.
Hell, I may even buy the damn book!
Golf content? Get a life. The obsession with Palin is sick!
Remember, this REC SPORT GOLF. Not REC SPORT PALIN.
------�
RecGroups : the community-oriented newsreader : www.recgroups.com
Of course. I think what's really obvious is your reply. So you're one
of the 20% that still think bushie did a good job, eh?
Never know when you'll run out of toilet paper. Plan ahead.
My big concern is whether the crayons come with the book or do you
have to buy them separately??
Should that have been "loser-leader?"
**************************************************
If you didn't like Bush how can you like Obama? Obama has kept a lot of
Bush policies.
<Off-topic crap snipped.>
POST ON-TOPIC OR DON'T POST AT ALL.
-Greg
"golfbum18" <golf...@gmail.com> wrote in message
news:d3241309-2549-4a89...@31g2000vbf.googlegroups.com...
But so is Paris Hilton.
--
"In no part of the constitution is more wisdom to be found,
than in the clause which confides the question of war or peace
to the legislature, and not to the executive department."
- James Madison
>
>Golf content? Get a life. The obsession with Palin is sick!
>
>Remember, this REC SPORT GOLF. Not REC SPORT PALIN.
Is that in all 57 states?
Vote for Palin-Ahhnold in 2012.
Hor...@Horvath.net
My T-shirt says, "This shirt is the
ultimate power in the universe."
>The deal is gone. $14.50 at both Walmart and Amazon, not including
>shipping. I'll stick to my original plan and borrow it from my library.
Way to go. Now that's leadership.
I've ordered my Sarah Palin book, "Going Rouge," I've got my Sarah
Palin action figure, now where do i get my Sarah Palin action golf
balls?
> She's popular.
>
> But so is Paris Hilton.
Only not as smart.
>> Major retailers reportedly selling Palin's Going Rogue below cost
>> November 16, 2009 10:21 pm ET
>
><snip>
>
>It is standard practice to have price wars on books that nobody wants. [Big
>Eye Roll]
>
>Actually I never heard of a price war on any book. Why would they have a
>price war on this book? I think the answer is obvious.
The price wars have been going on for a number of weeks. Walmart,
Target and Amazon have been engaging in price wars for books and DVDs
for close to a month. Walmart has been selling new release DVDs for
under $10 which is a loss for them.
http://consumerist.com/5398792/dvd-price-war-harry-potter-star-trek-for-10
> My big concern is whether the crayons come with the book or do you
> have to buy them separately
You can buy them separately and then shove them up your ass.
> The deal is gone. $14.50 at both Walmart and Amazon, not including
> shipping. I'll stick to my original plan and borrow it from my library.
>
> -Greg
Then you can have gay sex in the library bathroom.
Kill two birds with one stone.
Yeah....she's a dummy. Housewife to city councilman, mayor, governor and
yet, in your eyes, she's dumb.
You ought to consider switching the channels once in a while, Carbs. Round
1 was with O'Reilly and she did fine. Reason.....she's learning how the
game is played. If she was dumb, she'd be making the same gaffe's.
Round 2 is tomorrow.
-Greg
> > You must have missed this:
> > "It's textbook loss-leader economics"
>
> Should that have been "loser-leader?"
Do you really think the book is selling because of price?
--
bill-o
>
> Do you really think the book is selling because of price?
>
> --
There may be something in it. If anything sells well at RRP, prices
don't get slashed.
But if Sarah Palin had a little doggie, she would feed it to her pet.
He speaks in full sentences and doesn't alienate the rest of the world
for starters.
What is "on topic" and how does your post contribute? Just curious.
and Linda Lovelace.
She has no balls. They were lost when she quit Alaska
Apparently, you're well acquainted with shoving things up YOUR ass but
the rest of the world, we don't do that. If it's a personal problem,
please solve on your own.
What I'm wondering is the 20% of the country that buys this book, lots
of rednecks as it was mentioned on one report, how will they read it?
***************************************************
They will probably read one sentence at a time and not misquote it.
> "Carbon" <nob...@nospam.tampabay.rr.com> wrote in message
> news:4b05ee24$0$4967$9a6e...@unlimited.newshosting.com...
> > On Thu, 19 Nov 2009 16:42:28 -0700, Howard Brazee wrote:
> >
> > > She's popular.
> > >
> > > But so is Paris Hilton.
> >
> > Only not as smart.
>
> Yeah....she's a dummy. Housewife to city councilman, mayor, governor and
> yet, in your eyes, she's dumb.
You forgot the part about quitting as governor after two years, too.
That's something to be proud of.
>
> You ought to consider switching the channels once in a while, Carbs. Round
> 1 was with O'Reilly and she did fine. Reason.....she's learning how the
> game is played. If she was dumb, she'd be making the same gaffe's.
Like confusing Iran with Iraq, as she did on Hannity? Holy smoke - I
thought Dubya was the only person dumb enough to do that.
> "golfbum18" <golf...@gmail.com> wrote in message
> news:d3241309-2549-4a89...@31g2000vbf.googlegroups.com...
> > Before all the wrong thinking righties get all wet and gooey over the
> > falin palin person's entrance into the world of "best seller," here is
> > an interesting tidbit showing perhaps why. Oh, the rush-lump called it
> > one of the most inspirational books he ever read. Another reason to
> > tell kids to stay away from drugs and pills that you get from behind
> > gas station rest rooms.
> >
> > Major retailers reportedly selling Palin's Going Rogue below cost
> > November 16, 2009 10:21 pm ET
>
> <snip>
>
> It is standard practice to have price wars on books that nobody wants. [Big
> Eye Roll]
>
> Actually I never heard of a price war on any book. Why would they have a
> price war on this book? I think the answer is obvious.
The Borders here that she is due to visit today has the book at 30% off.
I really hate to burst the bubble of people like you, but not all
books are coloring books.
He just alienates Americans.
Ever heard of the term, lame duck?
> > You ought to consider switching the channels once in a while, Carbs.
Round
> > 1 was with O'Reilly and she did fine. Reason.....she's learning how the
> > game is played. If she was dumb, she'd be making the same gaffe's.
>
> Like confusing Iran with Iraq, as she did on Hannity? Holy smoke - I
> thought Dubya was the only person dumb enough to do that.
Do you apply the same standards to Biden? Careful with your answer, Clark.
It could reveal your huge bias.
-Greg
--------------------------------------------------------
Meet ya there, cutie.
-Greg
Amazon's Top 100 disagree with you. As I have already proved.
I think that Barbie got her gaffe from Dubya:
"I'm pleased when, uhh, when, uhh, Iraqi leaders go to Saudi Arabia and
talk to, uhh, my friend, the King, of Saudi Arabia, and talk about how
they can work together to achieve, uhh, stability. It's in Saudi's
interest, it's in Jordan's interest, it's in the Gulf Coast countries'
interests that there be a stable Iran, Iran that is capable of rejecting
Iranian influence I mean Iraq that is capable of ajec, rejecting
Iranian influence."
George W. Bush, Washington DC, Dec. 13, 2006
Doesn't surprise me that she can't be original.
You guys on the right need to forget about Palin. She is a polarizing
personality and does not have enough supporters to win a national
election. It. will. never. happen. And if by some miracle she does get
the nomination in 2012 Obama will drive her into the ground. Greg, you
need to be pragmatic about this. If you guys lose any more ground you
will have no say at all in shaping policy.
I'm as liberal as all get-out and even I don't want a one-party system,
Democrat or otherwise.
> and Linda Lovelace.
That's some funny stuff. Keep 'em coming fudgepacker.
If Palin wins in 2012 will you leave the country and go live in France?
>In article <4b0738d2$0$4949$9a6e...@unlimited.newshosting.com>,
>nob...@nospam.tampabay.rr.com says...
>> You guys on the right need to forget about Palin. She is a polarizing
>> personality and does not have enough supporters to win a national
>> election. It. will. never. happen. And if by some miracle she does get
>> the nomination in 2012 Obama will drive her into the ground. Greg, you
>> need to be pragmatic about this. If you guys lose any more ground you
>> will have no say at all in shaping policy.
>>
>> I'm as liberal as all get-out and even I don't want a one-party system,
>> Democrat or otherwise.
>
>If Palin wins in 2012 will you leave the country and go live in France?
>
You're pretty sure of yourself. What will be your penance if she
doesn't get the nomination, or if she does and then loses the
election?
BK
My pennance will be to suffer thru another 4 years of an idiot running
the country.
What are you willing to do?
Enjoy it immensely.
bk
Haven't you seen the polls where at least 60% of voters think she's
unqualified to be President. Don't get me wrong, I want her to get the
nomination. But then I'm not a Republican.
> > Do you really think the book is selling because of price?
> >
> > --
>
>
> There may be something in it. If anything sells well at RRP, prices
> don't get slashed.
I know where I can get loads of books for under $2ea. But what good is that
if it is nothing I would want to read? No, theory fail.
--
bill-o
> What I'm wondering is the 20% of the country that buys this book, lots
> of rednecks as it was mentioned on one report, how will they read it?
yes, dismiss them, it obviously makes you feel better about yourself.
--
bill-o
> > If you didn't like Bush how can you like Obama? �Obama has kept a lot of
> > Bush policies.
>
> He speaks in full sentences and doesn't alienate the rest of the world
> for starters.
He bargins (read caves to) with our ememies and insults our allies: smart
diplomacy!
--
bill-o
> > Actually I never heard of a price war on any book. Why would they have
> > a
> > price war on this book? I think the answer is obvious.
>
> The Borders here that she is due to visit today has the book at 30% off.
and what good is that if it is something you wouldn't want to read?
--
bill-o
> You guys on the right need to forget about Palin. She is a polarizing
> personality and does not have enough supporters to win a national
> election. It. will. never. happen.
I really trust your take on the future! But for arguments sake, so what? It
is the journey that is important. Plus driving moonbats bonkers is a
honorable vocation!
--
bill-o
> Haven't you seen the polls where at least 60% of voters think she's
> unqualified to be President. Don't get me wrong, I want her to get the
> nomination. But then I'm not a Republican.
And a year before the election the polls said it would be Hillary v
Gulliani.
--
bill-o
You're actually suggesting he's doing a worse job at international
relations than Bush and his handlers? You're not serious, are you?
Actually, I called the 2008 election before Obama had the even had
Democratic nomination. Of course the old man did his part by selecting
the dingbat as a running mate. But I digress...
The mood of the country has changed. Palin's idiot jingoism will
resonate will millions, but there will never be enough to win an
election.
I personally think the economy will continue to be weak for the
foreseeable future. It is not obvious to me that this will cost Obama
the election in 2012, as long as he is perceived to be the most
competent person for the job.
Obama's method of international diplomacy is to go abroad and
immediately grab his ankles.
I never believe that either one of them would get the nomination. MHO is
that Hillary is highly competent and under-rated but has too many
negatives to be electable. I think she may well have lost if she had
gotten the nomination, even against McCain. Which is saying something
given what a trainwreck his campaign was.
None at all to me, but perhaps it is necessary in order to make people
buy that piece of doggerel.
You mean they are going to bring Dubya back? I thought the constitution
didn't allow it :-)
> "William Clark" <cl...@nospam.matsceng.ohio-state.edu> wrote in message
> news:clark-4BAEB6....@charm.magnus.acs.ohio-state.edu...
> > In article <7mmpb9F...@mid.individual.net>,
> > "dene" <de...@remove.ipns.com> wrote:
> >
> > > "Carbon" <nob...@nospam.tampabay.rr.com> wrote in message
> > > news:4b05ee24$0$4967$9a6e...@unlimited.newshosting.com...
> > > > On Thu, 19 Nov 2009 16:42:28 -0700, Howard Brazee wrote:
> > > >
> > > > > She's popular.
> > > > >
> > > > > But so is Paris Hilton.
> > > >
> > > > Only not as smart.
> > >
> > > Yeah....she's a dummy. Housewife to city councilman, mayor, governor
> and
> > > yet, in your eyes, she's dumb.
> >
> > You forgot the part about quitting as governor after two years, too.
> > That's something to be proud of.
>
> Ever heard of the term, lame duck?
How is a first term governor a "'lame duck"?
Please explain.
Your grasp of international relations is breathtaking. Back here on
planet Earth, America's ability to unilaterally dictate foreign policy
is fading with the strength of the dollar. China, for example, holds
huge reserves of American debt. We can't impose jack shit on them and
everybody knows it. Obama has been in power for less than a year, so I
hope you won't embarrass yourself by trying to lay the blame for this
shift in world power at his feet.
Palin will never be your president. The next time you go and vote
someone into the White House you will look for an able trouble-
shooter. F
>
>Your grasp of international relations is breathtaking. Back here on
>planet Earth, America's ability to unilaterally dictate foreign policy
>is fading with the strength of the dollar. China, for example, holds
>huge reserves of American debt. We can't impose jack shit on them and
>everybody knows it. Obama has been in power for less than a year, so I
>hope you won't embarrass yourself by trying to lay the blame for this
>shift in world power at his feet.
Talking tough never was the way to accomplish anything overseas.
Talking tough was all about looking strong to the voters at home.
--
"In no part of the constitution is more wisdom to be found,
than in the clause which confides the question of war or peace
to the legislature, and not to the executive department."
- James Madison
> > He bargins (read caves to) with our ememies and insults our allies:
> > smart diplomacy!
>
> You're actually suggesting he's doing a worse job at international
> relations than Bush and his handlers? You're not serious, are you?
totally.
--
bill-o
> > and what good is that if it is something you wouldn't want to read?
>
> None at all to me, but perhaps it is necessary in order to make people
> buy that piece of doggerel.
Again, If you wouldn't want to read it why pay even 50p for it? I don't
check out books I don't want to read just because it's free. Again the
theory fails.
--
bill-o
You can't figure that out yourself. Put on the thinking cap Billy.
Spend and tax, spend and tax, the country, government, is living beyond
it means.
Obama is continuing the same bad policies of spend and tax that is
giving away control of our sovereignty to China.
Obama has the ability to stop the cycle of spend and tax, however, he
has decided that it is not in his best interests or his vision for the
USA to do so.
Alexander the Great
The Roman Empire
Attila the Hun
The Byzantine Empire
Genghis Kahn
...
You have a rich fantasy life. Bombing the shit out of the rest of the
planet costs money. The world economic system is totally intertwined.
There is no conceivable way that would ever happen. Please wake up.
Embarrassment it is then. Hate to break it to you, but the US financial
system had been running on smoke and mirrors long before Obama showed
up. You are unqualified to pass judgment on his economic policies. That
you are so sure you're right when you have no way of knowing illustrates
your anti-Obama bias.
>In article <wclark2-ABE324...@charm.magnus.acs.ohio-
>state.edu>, wcl...@colnospamumbus.rr.com says...
>> > Ever heard of the term, lame duck?
>>
>> How is a first term governor a "'lame duck"?
>>
>> Please explain.
>
>You can't figure that out yourself. Put on the thinking cap Billy.
So a politician who has won a position and doesn't plan to run for a
second term is a lame duck on his first day in office?
Big stretch and lame thinking BAR.
BK
All your heroes, right Bert?
BK
I laugh at that. Type "Rumsfeld old Europe" into the google, to pick a
minor example. Do you think pissing off all our allies in Europe helped
or hindered support for the brewing oil war in Iraq?
Go fix your slice hack.
:-)
Then you're out of luck of buying any right?
We won't have to leave for a foreign country. We'll have one right
here.
Didn't dismiss them at all. I'm greatly interested in them........and
how they read. Kneejerker
Listen, there were millions who were dumb enough to watch the Kate and
Jon show. These same people think they are having a brush with celebrity
by buying this drivel and then standing four hours to have the bimbo
sign it. Never overestimate the intelligence of some of the population.
Which should be somewhere near to what you consider good practice???
IT works for you.
Ok, so you can't explain it either. In that case, you would be better
keeping quiet and not looking so dumb in public.
So, once again, how is a first term governor, not halfway through her
term, a "lame duck"?
Oh, and being attracted to the limelight, and big money book deals are
not answers to this one.
Actually, no thinking - just a press of the wingnut automated response
button.
>> Talking tough never was the way to accomplish anything overseas.
>> Talking tough was all about looking strong to the voters at home.
>
>Alexander the Great
>The Roman Empire
>Attila the Hun
>The Byzantine Empire
>Genghis Kahn
>...
Did they talk tough?
We've all heard of Theodore's Big Stick Diplomacy starting with "Talk
Softly and Carry a Big Stick".
Talk and action are not the same thing.
>Spend and tax, spend and tax, the country, government, is living beyond
>it means.
>
>Obama is continuing the same bad policies of spend and tax that is
>giving away control of our sovereignty to China.
>
>Obama has the ability to stop the cycle of spend and tax, however, he
>has decided that it is not in his best interests or his vision for the
>USA to do so.
His bosses are the same as Bush's bosses. Follow the money.
Genghis Kahn is one man to be admired.
Would you care to take a stab at explaining what you believe these
historical figures have to do with the current economic situation?
>Genghis Kan is one man to be admired.
Only for shallow thinkers.
BK
Tell me what Obama tastes like?
If things had turned around after the $787 billion stimulus would Bush
have been given any credit for TARP?
I thought the subject turned towards "international relations?" Do you
have a hard time following your own prose?
Phoning it in once again, eh Bert?
You're a joke.
> You are unqualified to pass judgment on his economic policies.
How so? Economics isn't rocket science
--
bill-o
> His bosses are the same as Bush's bosses. Follow the money.
No Howard, Obama's bosses are the unions. Bush, not so much
--
bill-o
> We've all heard of Theodore's Big Stick Diplomacy starting with "Talk
> Softly and Carry a Big Stick".
>
> Talk and action are not the same thing.
Yes and Obama seems to be all talk. Bush tended more towards Teddy's policy.
--
bill-o
Neither is rocket science, once you know how it works. Bert was trying
to argue that the country is in worse shape than it would have been if
Bush and Obama had not bailed out the banking industry. This, quite
obviously, is a complicated subject. While I guess the certainty you and
Bert share is nice, it's not the same thing as knowing the truth.
In the case of Iraq," Big Stick, Wrong Country".
BK
>> >Alexander the Great
>> >The Roman Empire
>> >Attila the Hun
>> >The Byzantine Empire
>> >Genghis Kahn
>> >...
>> All your heroes, right Bert?
>
>Genghis Kahn is one man to be admired.
Genghis Kahn was able to bring peace to the Mongols by uniting them
into a great war machine and conquering others instead. That peace
has lasted, but those conquered and killed suffered greatly. And his
descendents in places such as Afghanistan can be seen suffering in the
novel "The Kite Runner".
Still, he did not talk foreign countries into anything, it was his big
stick that he used.
>> We've all heard of Theodore's Big Stick Diplomacy starting with "Talk
>> Softly and Carry a Big Stick".
>>
>> Talk and action are not the same thing.
>
>Yes and Obama seems to be all talk. Bush tended more towards Teddy's policy.
It seems that they are both carrying the same stick. Obama might be
trying harder to make friends with allies in the same war.
>> His bosses are the same as Bush's bosses. Follow the money.
>
>If things had turned around after the $787 billion stimulus would Bush
>have been given any credit for TARP?
By his supporters, yes. And Obama's supporters will give credit to
him.
We'll never know whether the bailout was a good solution as we can't
compare it with alternatives.
>> His bosses are the same as Bush's bosses. Follow the money.
>
>No Howard, Obama's bosses are the unions. Bush, not so much
Follow the money.
> Neither is rocket science, once you know how it works. Bert was trying
> to argue that the country is in worse shape than it would have been if
> Bush and Obama had not bailed out the banking industry.
I'm sure something did some good. I imagine the saving of AIG was probably
necessary. However the morass of pork and handouts to Democratic interests
that was the stimulus and the unaccountability with which TARP funds have
allocated have both made a mockery of reprentative government. The Treasury
Dept should not replace the Congress as an appropriations body. And why was
Lehhman Bros, Goldman's main rival, allowed to fail? Could the army of
former Goldman employees in DC had any influence on that?
--
bill-o
> >No Howard, Obama's bosses are the unions. Bush, not so much
>
> Follow the money.
Do you think I just pulled that comment out of thin air? Everyone in the
Auto debacle took a haircut except who? Who was the #1 visitor to the White
House post-inauguration?
--
bill-o