Ubiquitous
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By Quin Hillyer on 2.5.13 @ 6:09AM
Beyoncé was beyond the pale.
Maybe the culture really has been lost. Maybe it’s hopeless. Pop culture,
at least, is so crass, so vile, so lacking decency or restraint, as to
appear irredeemable. And the Super Bowl, the grand pageant of
Emperor-with-no-clothes Roger Goodell, provided crowning evidence of the
culture’s pungent rot.
It wasn’t the game itself that offended — the game was well played and
thrilling — but rather the halftime show and the commercials and so much
else of the trash that surrounded the game itself like a Superfund site
bordering a family park. Indeed, this is the third straight year that the
halftime show featured artists known for tastelessness or offensiveness
performing hyper-sexualized songs while writhing in various stages of
Bacchanalian undress.
Really, does the NFL need to be booming “Bootylicious” into the homes of
100 million people? (“I don’t think you’re ready for this jelly… ’cause
my body’s too bootylicious for you, baby.”) In fact, the full lyrics for
almost every song from Beyoncé’s set list are full of raw, over-the-top
sex — lyrical soft porn, if you will — while the writhing on stage had
little more decency than a Roman orgy.
The year before, it was Madonna on stage, fresh from years of outraging
the Catholic Church with deliberate affronts the church considered
blasphemy. If memory serves, she left little to the imagination in her
halftime show. And the year before that, the Black-Eyed Peas sang from
their decidedly R-rated songs that contain such lyrics (in the full song)
as: “Niggas wanta hate on us/ niggas be envious…. Nobody got nuttin’ on
us (no)/Girls be all on us. From London back down to the US/We rockin’ it
(contagious), monkey business (outrageous)/ Just confess, your girl
admits that we the sh**.”
Meanwhile, in the commercials, morning-after-sex scenes (complete with
handcuffs) vied with guys handling women’s panties and Calvin Klein
underwear leaving almost nothing to the imagination.
Look, there is such a thing as being cleverly risqué. And on the other
side, there is a difference between prudishness and commonsensical
decency. Nobody likes a prude, and most reasonable people don’t mind a
little bit of sly suggestiveness. (The Kate Upton commercial about the
car wash, if you saw it, accomplished the latter, very creatively.) But
there are seven-year-olds aplenty watching the Super Bowl, and most of
the game, after all, is in the “family hour” of a Sunday night. Is it
really too much to ask the NFL not to accept ads that lead tykes to ask,
“Daddy, what’s a ‘perv,’ and why is that guy feeling around that girl’s
yellow underwear?”
Everywhere one looks, the former “family hours” are full of rot. Flipping
through channels the other day, I happened upon a rerun from Cougar Town.
Ya just gotta love it when a mother’s friend offers the mother to take
the virginity of her 15 year-old son, who has been openly ogling the
friend’s breasts holding up the two letters “O” in an “Ohio” t-shirt —
and the mother declines only because her friend might just be too wild
for her son’s first time.
The feeling was similar a few years back when I happened upon Two and a
Half Men as a late-middle-aged woman bragged to her son about her plans
to “get laid” that night, and then proceeded to urge her son to bed a
married woman in order to break up the woman’s marriage so the mother
(the “get laid” lady), a real-estate agent, could sell that other woman’s
house.
And thank goodness I didn’t actually get to see the 30 Rock episode where
a group of MILFs competed for the favor of 8th Grade boys.
State universities hold public forums on “The Female Orgasm”; pop tarts
sing about all the other kids wanting to “If You Seek Amy” (phonetically:
F-U-*-* me); and prime-time TV shows indiscriminately use words once
considered vulgar and frequently refer to masturbation, orgasms, and
private body parts. So maybe it is no wonder that sex is treated as such
a cavalierly negotiable commodity that ever-growing percentages of those
under 40 rate “faithfulness” as not among the most important factors for
a successful marriage.
One need not be a prude to lament these trends. One can want homage paid
to older standards — even if sometimes honored only in the breach —
without wanting to interfere in any way in anybody else’s private lives.
And one need not be a defeatist to worry that the cause of traditional
decency may be doomed.
Of course, trends can change. They have before. Political party strength
flows and ebbs; cultural indicators fall and rise; sometimes, pursuits
that seemed edgy and exciting become passé. And while of course modern
society will never see anything even approaching universal adherence to,
say, Victorian standards (which themselves were breached almost as often
as honored), it should not be too much for all of us to refuse to reward
cultural rot with our money, our time, or our tacit acceptance.
Surely there are others still under 50, or maybe even under 40, who feel
like old fogeys when listening to Beyoncé writhe half-dressed while
singing something almost indecipherable about how her “texture is the
best fur/I’m chinchilla” (huh?!?!?). Surely there are those who don’t
want children absorbing this stuff. And surely, surely, a market
correction will somehow create at least a semi-happy medium, in which the
trash and filth isn’t quite so public — and in which it no longer enjoys
the support of the NFL.
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"If Barack Obama isn't careful, he will become the Jimmy Carter of the
21st century."