Dealer Cancels Offer After Ford Gets Involved
https://www.al.com/news/2019/06/ford-to-alabama-dealership-no-bible-flag-gun-deals.html
An Alabama Ford dealer ran afoul of corporate with its Fourth of July
promotion. So it stopped talking about the free shotgun included in the
package deal.
The original promotion that Chatom Ford in Chatom, about an hour north
of Mobile, offered customers was a free King James Bible, an American
flag and a 12-gauge shotgun with the purchase of a vehicle.
The dealership originally partnered with a local Chatom dealer, Andrews
Ace Hardware and Seed Store, and the Athletic Locker in Waynesboro,
Mississippi, for the giveaway. When participants in the deal bought a
vehicle, they were handed a gift certificate to redeem at either of the
stores to get their firearm, after going through required background
checks, depending on which state they live in (the Bible and flag were
handled by the dealership).
"Obviously, we're not just running around willy-nilly and giving
everybody a shotgun," said Koby Palmer, the dealership's sales manager.
The video promoting the giveaway, which was posted June 19 and had been
expected to run through July 31, has been deleted. It showed Palmer
explaining the deal, then pumping a shotgun.
But on Wednesday afternoon, the dealership posted the following
statement on its Facebook page, saying Ford had asked them to stop
advertising it.
"We were running a promotion celebrating this country's independence,"
the post reads. "(Ford Motor Co.) manufacture(s) the products we are
franchised to sell, so we are complying with their request. We
appreciate everyone's support. All the phone calls and messages were so
greatly appreciated. We will fulfill all commitments we made to our
customers."
"Ford Motor Company wasn't aware or involved in this promotion," said
Ford spokesman Mark Truby, who said the dealership had promised to "stop
talking about it as God, guns and glory."
That's when a new video went up, rebranding the deal as just "God and
glory." Instead of a shotgun, the deal now offers a $200 certificate to
spend on whatever, wherever, said general manager Colin Ward.
Palmer said dealership managers came up with the original promotion
while brainstorming ways to celebrate the Fourth of July in a way that
reflected the community's values.
"They love their faith, they love their country, and they love to hunt,"
he said.
Before the corporate request to stop advertising the promotion, the
local dealership received overwhelmingly positive feedback, Palmer said.
The dealership has averaged about one sale a day after the promotion was
announced.
One of those customers is Josh Lankford of Gulf Shores. He'd already
contacted Palmer about what he was looking for when the promotion came
up. Lankford said he saw the gifts with purchase as a nice bonus to his
new pickup.
"It circles back to the great service and sales team that they have,"
Lankford said. "It's great that they try to reflect the community's values."
Palmer wanted to make it clear that the dealership wasn't trying to push
a political agenda.
“This is something just to promote our little community and things they
hold dear to their heart,” Palmer said. “We love everybody regardless of
race, creed and religion, and we want everybody to come in and let us
love on them a little bit.”
GrtArtiste