from Jeremy McNamara
Quote:
> UlticriticRocks wrote on Sat, 04 February 2012 00:05
> korians1 wrote on Thu, 02 February 2012 17:11
> borefest
>
> Oh wait..even better.
>
> Brodie Smith, 127,535 subscribers, 16,194,626 total
> views.
>
> USAUltimate, 364 subscribers, 136,811 total views.
>
>
>
> Justin Bieber, 1,300,023 subscribers, 2,301,131,863
> total views. Numbers arent everything.
ummm. numbers are everything in marketing. Justin Bieber
is one rich ass mofo because he is marketed, well, to the
millions (billions?) of people who like what he does. he is
rich and has made other people rich because of the numbers.
the millions of screaming girls who buy his albums, go to
his concerts and love his hair. he's probably not too
worried about the several thousand counter culture, elitist
hippy ultimate frisbee players because you can almost
guarantee that none of them are going to buy his albums or
his concert tickets unless they do so, grudgingly, for thier
tweenage daughters.
Brodie has all those hits because he knows how to market
what he does to the people who want to watch what he does.
no one is suggesting that Brodie take over ultimate and
design the sport to be popular. i think the idea is that
Brodie, or someone else, take over the "marketing" aspect of
ultimate to try to reach out and give it some more exposure.
i know that there is a segment of the ultimate community
that wants it to stay counter culture and not get popular
because this will somehow ruin it. surely the same groups
of people existed in skateboarding, and snowboarding, and
motocross, and any other sport on the X games, and some
others. but those groups of people lost, the sports were
marketed and now there isn't a kid anywhere in america who
didn't at one time want a skateboard, or a snowboard, or a
__________, so they could do the cool stuff that some cool
guy or gal did on some cool televised competition. the
sport cashes in on the tv money, the merchandise money, the
tickets to the show money and the sport wins because it now
has lots and lots of money to fund it's youth projects and
championship events and everything in between.
in the words of the mighty Joe Dirt: "It's not what you
like. It's what the consumer likes."