Photographers Can Increase Revenues by Editing the Pictures of Others

[Heather Perry]

During a tough economy people do not spend as much on photography. In
fact, when families sit down to decide what expenditures are
discretionary; photography services are often the first ones to hit
the ax. This puts great pressure for photographers to find some income
streams to tide them over until business begins to pick up again.
Performing editing work for other photographers is one way to increase
their revenue streams. Some tips on how to do this are as follows:
1. Make your backend processing as efficient as possible. Unlike being
the photographer who goes out and takes pictures of high end clients,
the profit margins on editing are based less on artistic training and
reputation and more on efficiency. One of the positive off shoots of
taking the route of survival in the photography business is when the
economy does turn around and your usual clients start purchasing
again, your editing will be much more efficient and you will be better
prepared to take advantage of the market upswing.
2. Identify photographers who do work that are similar to yours. You
likely have a very distinctive artistic style. While that style
might not come out in routine work such as photo selection and color
correction, it will come out when other photographers ask you to
design books or prepare 20 top notch images for their client. You may
have the ability to adapt to different styles. That's great if you do.
However, you will likely be more efficient and enjoy your work more if
you are working in a style that is close to your natural. It is also
easier to convince other photographers to outsource the work to you
when you can show them how similar your work is to theirs.
3. Create a list of photographers you know who may have excess work
and approach these people about performing their editing work.
Photographers who for personal or professional reasons - a new baby,
marriage, new business, expanded and successful marketing
effort etc., have excess work. Approach them a portfolio and your
availability and pricing information. 
While doing editing for others may not be your dream job,
it can help you weather tough economic times
while fine tuning a skill which will contribute to
the satisfaction of your own clients when they begin spending
again.

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