Seems the station started playing top 40 in May, but I guess did not
publish a survey until November....
http://www.97wwdj.com/history.html
The Rock & Roll history of WWDJ began on Monday, May 17th. of 1971
when WJRZ, a country station, became WWDJ - Top 40, a format which
would be it's cornerstone for the nearly three years.
WJRZ played all Beatle songs for a few days before becoming WWDJ top
40.When WWDJ started, it looked like it would fill the AM gap left by
the demise of WMCA and in many ways it was(especially to us who only
had AM in their cars).
Although 97DJ was no 'MCA, they still played more of a variety music
than 77 WABC(one example was Chuck Berry's My Ding-a-Ling, a song that
hit number one on the WWDJ survey, but not played on WABC).
Unfortunately, as in the case of WMCA, it was another AM station with
signal problems. They were directional 5 kw both day and night.WWDJ
was owned by Pacific & Southern, who also operated KKDJ about the same
time in Los Angeles, which was an FM station. KKDJ used the same
jingle package as its sister station WWDJ. Another problem that DJ had
an idenity crisis in that it did not know whether to be a New York
station or a New Jersey station.
The original deejay lineup included "The Original" Bill Bailey, Bwana
Johnny, and Mike Phillips, with Nick Anthony as Program Director. The
other day parts were filled out with several DJ's from the country
music days. One of those DJ's was Bob Lockwood, who was originally a
WJRZ jock and stayed on for awhile at WWDJ with Jerry White, another
WJRZ holdover. Lockwood, was PD at WJRZ and brought in from WJJD
Chicago for his expertise in country music. WJRZ's predacessor was
WNTA an ill fated MOR station programmed by former WNEW great Art
Ford. Prior to WNTA it was WAAT. The DJ’s retained from WJRZ did not
give their names on the air. The exception to this rule was Dean
Anthony (one of the WMCA Good Guys) who hosted a variety of shifts on
the station and was held over from the country music days where he had
worked since 1969. Dean worked on WJRZ while working Sunday's on WMCA
in what was to be it's final year as a top 40 station(1970). When
Dean's shift was over at WMCA he would race over to WJRZ for his late
Sunday afternoon show. One shift that Dean worked at the new WWDJ was
10am to 12 noon during the first several months it was on the air. He
would often invite listeners to call him and give them their comments
on the radio station (the comments were not played on the air). In
speaking with Dean, he indicated that, in his words, “it was the
tightest run radio station he was ever at”. One of the reasons for
this was because its program director was the former P.D. of WSAI in
Cincinnati, Nick Anthony. To understand the station you have to
remember the old WOR-FM. It had the same type of format and with a
little more personality. WWDJ, unlike WABC, seldom referred to it's
survey,(in fact, on the side of their building they had their own
graffiti, which read "We'll make W A B - SEE"..). It played plenty of
oldies and had what was a common attraction of this type station, a
full time request line. They also had one more thing in 1971, that was
New York Met baseball. The station was in the final year of a five
year contract one which they would not renew.
There were many excellent DJ’s who passed through the 97 DJ doors.
They include Al Brady,(went on to become Program Director at WABC),
Ronnie Grant, Howard Clark(who demolished a new Jaguar XKE that was to
be a prize on KFRC, "The Big 610" out in California, on the very first
morning of the promotion) , George Taylor Morris(who is the voice
behind "Reeling In The Years" and the DJ who broke the news on the
Dark Side Of The Moon & the Wizard Of Oz association), Sean Casey (who
was the last Program Director WWDJ, had), Joe Conway, Steve Clark(who
was for a short time a WMCA Good Guy in 1967, plus on WOR-FM & CBS-
FM), Mark Driscoll(also of WOR-FM and WNBC),Bob Lockwood, Don Cannon
(he can be heard on the radio in the original Rocky movie), Bob
Savage, Bobby Finck (ala Robert K. Oliver, or Rokko from 99X)and many
more. Sean Casey worked at WOR FM and WPLJ before DJ, and then went on
to work for a while at CBS FM. Steve O'Brien of ABC and YNY fame
worked afternoons for a period of time as well as Jim King of 99X
fame. During the summer of 1971, Dean Anthony left the station and was
replaced by a DJ named Chuck Cooper (ala Radio City Bill, Bill Rock
who has worked at WYNY and WNBC among other stations). Bwana Johnny
had two separate tours with the station. So did Gary Russell, who
worked mornings and weekends in separate tours (Gary was really a
personality and would talk about other stations once in awhile. That
was a real no-no in those days.) Gary Russell was also the last DJ on
the air before WWDJ’s music format changed to
inspiration.
The talent was in and out constantly.
The Magic Bus-An innovative promotion that WWDJ did was the Magic Bus.
It was a 9 passenger Volkswagen bus, painted in psychedelic
colors(similar to the ones 97/DJ used on their promos & surveys).The
Magic Bus would cruise the streets of the greater New York area loaded
with various prizes to give out. The theme song for the Bus was most
appropriately The Who’s “Magic Bus”, which would be played from the
Bus as a signal that it was in the neighborhood. The DJ’s would give
out the location of where the Bus was. The first person going up to
the Bus saying “97/DJ is my local radio station” would pickup the
prize for that day. One memory Bwana Johnny shared about the Magic
Bus , was that it had commercial license plates, which meant at that
time it was not aloud on the New Jersey Garden State Parkway. This
created for WWDJ a major hassle in getting the bus around Jersey. WWDJ
also had an on the air contest with the Bus. If a caller heard the
Magic Bus horn on the air, they were to call & if the where the right
# caller, they would get to “Ripoff” a prize. They finally gave the
Bus away in a contest.(1)
In 1972, the station began promoting the fact that it played oldies as
well as current hits. The slogan that year was "We Dig Gold Out of
Rock". It also have a phrase in the beginning of 1972: “97/WWDJ, LETS
THE SOUND SHINE IN".
In the early part of the year they ran a phone contest with the 1st
person to answer the phone with the line “I listen to 97 WWDJ” winning
the jackpot (that may not be the exact wording but you get the idea).
The jackpot climbed quiet high, & it may have been as high as $30,000
before anyone finally got it. During the Christmas season of 1971,
the station ran a promotion called "The Real Santa", where kids would
talk to Santa on the radio. He always signed off with
"Merrrrrrrrrrrrrry Christmas. Goodbye". The station continued along in
1973, adding a top 30 countdown show Sunday evenings, which it called
"The Big 30", hosted by the returning Bwana Johnny. This show started
at the end of January 1973 and ran about six months.