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From: Art Laurent <artlauren...@gmail.com>
Newsgroups: rec.music.makers
Subject: Aurovine - New Online Music Platform Promises Better Deal For Artists
Date: Wed, 25 Apr 2012 15:51:31 -0700 (PDT)
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Band to Fan music startup Aurovine.com has announced an innovative
launch day initiative called download store day. Bands are being asked
to give away a studio track, rare demo or live song to 'liberate' them
from the bootleg community. The bands can give it away free or sell it
on a pay what you want basis with proceeds going to a nominated
charity.

Many bands have been bootlegged over the years either with or without
the band's consent. In many cases this has extended the fan base and
increased interest in the bands work. The only downside of course is
that the band did not see any financial returns. Aurovine's idea is
for artists to liberate these recordings officially and take some
control over them.

The website has some radical ideas for the way music is distributed.
They aim to promote bands through syndicated genre charts and promote
ethical transactions by asking bands to put minimal basic prices on
their work and letting fans pay what they think the material is worth.

This seems to be a far fairer approach than services such as Spotify.
Aurovine's system sees bands rewarded fairly whilst fans get to set
the price paid. The Founders of Aurovine believe that fan empowerment
is the most powerful solution to online piracy. They believe the large
majority of genuine music lovers want to pay for their music and they
want to set and pay a fair price.

"We've already had some well known artists contact us with reference
to our download day idea and fans can look forward to some rare music
surfacing on Aurovine during our launch period." said Director Ken
Foster.

A large majority of fans approached during Aurovine's market research
period said they felt alienated by the major labels dictating prices
and not moving with the times in terms of technology and the digital
domain.

On the face of it, Aurovine's philosophy makes sound business sense
and it will be interesting to see if a company with an independent
ethos can take on the digital heavyweights with established business
models.

Bands and fans can register at aurovine.com to find out more.

Download store day will take place on May 11th 2012. The nominated
charity is still to be announced.

http://www.aurovine.com/