MXP4 Data Shows Interactive Music Drives Engagement, Viral Distribution And Music Purchases
nicholasg980
Paris, France - December 11, 2009 - MXP4, developer of interactive
music solutions, today released data showing interactive music
releases are driving fan engagement and music sales revenue. The data
shows that interactive music features such as mash-ups, mixing and
live updates result in highly engaged users that interact more with
the artists' communities, pay more attention to marketing messages,
distribute the music related content virally and drive sales.
Based on traffic data over the last six months, MXP4 saw music fans
use interactive music modules for an average of 9.1 minutes while
playing with 2.6 tracks. With 75% of traffic happening virally, the
data also shows the viral power of interactive music.
Consumers use MXP4 powered modules on the Web and iPhones to mix,
mashup and create personalized versions of their favorite songs from
popular artists.
Because fans are actually playing with music, they are not simply
listening but are looking at the modules. As a result, artists and
brands have more opportunities to send information, such as concert
dates and album information, to fans.
In addition, the interactive format means fans are more ready to take
actions than when they are in a listen only mode. Data from a recent
campaign tracked by MXP4 showed up to 3% of click through traffic
resulting in sales.
"Our mission is to use interactive music drive the highest level
possible of fan engagement while creating new business opportunities.
The high level of engagement and viral distribution shows how much
consumers are embracing interactive music." said Albin Serviant, CEO
of MXP4.
Over 50 major artists have used MPX4 technology to create interactive
singles and albums including Britney Spears, Pink, Pet Shop Boys,
Basement Jaxx, Ministry of Sound, Ghostface Killah, Calvin Harris, La
Roux, and Michael Jackson's label.
ABOUT MXP4
MXP4 develops interactive music solutions that are changing the music
experience for consumers by allowing them to play with the music. MXP4
delivers an interactive digital music experience which enables the
music industry to explore new revenue opportunities and engage more
closely with consumers. Based in Paris, investors include Sofinnova
Partners and Ventech. www.mxp4.com