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Get the Link, Reward the Music with Moozar
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Alice Wright
Jan 29, 2013, 6:50:24 AM1/29/13
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Moozar is a unique Direct2Artist app that allows people to monetarily
"reward" musicians wherever their content is enjoyed and shared
online. The concept takes the old-fashioned "tip jar" into the modern,
digital marketplace by offering an easy solution to monetizing video
and music channels, blogs, websites and even Facebook, Twitter and
Tumblr. Artists, labels and producers now have a simple way to let
their fans directly "reward" their work.
The Moozar app offers an opportunity to capitalize on interactions
with casual fans, including those who may simply stumble upon a song
or video through exposure to a friend, as well as longtime supporters
who want to support their favorite artists in a more direct way.
What is Moozar and How Does it Work?
It's all about the Reward Link.
The application of the Reward Link is really quite simple; Moozar
creates, for each track, a "reward link" that attaches to videos when
an artist syncs their channels online (http://reward-my-music.com/xy).
This link is displayed in the track description on YouTube,
SoundCloud, Vimeo, Dailymotion, etc. This reward link then follows the
content with the track description each time the work is shared by a
fan.
Sharing via Moozar on social networks (Facebook, Twitter, etc.)
functions differently than standard sharing on any other social
platform and presents an opportunity for higher revenue potential as a
result. The customized reward link is presented without html code on
Facebook and contains the music feed via the artist's streaming
channel. Not only does the customized link spread with the content
whenever it is "liked" or "shared," but it can be incorporated in all
of the artist's marketing and promotions further increasing their
potential for revenue.
The app grabs all of the artist's reward links on their Moozar "artist
page" allowing them to customize and easily sync with all of their
social network apps. Each account features one or more artist pages
hosted on Moozar (which can be used as either a Facebook page
application or embedded on an artist's own website or blog).
Features on the Moozar artist page:
- Reward links for each track
- A music library for streaming/purchase
- Concerts/gig listings pulled from Songkick
- Biographies and external weblinks
- Synced Twitter feed
- Flickr-powered photos
- Ability to "share" on other blogs/social networks
- Comments & likes
Check out an example of the set-up at: http://reward-my-music.com/6838
Who Can Use Moozar and How are Rewards Distributed?
Artists earn 100% of the reward when it originates from a link that
they themselves have posted. When rewards are collected from links
posted by partners or affiliates, the artist sees 80%. There is a
minimum tip of $.30 required, but no maximum. Any artist, label or
producer who owns a channel on YouTube, SoundCloud, Dailymotion or
Vimeo can subscribe for free. Fans can also register for free or
reward anonymously.
In order to increase potential rewards, any and all streaming sites
can subscribe for free as a Partner and use the API and other
dedicated tools designed to highlight the artist's reward link along
with their songs.
With Moozar, users can subscribe or say goodbye with just one click.
Registering on Moozar is free and easy: there is nothing to upload as
the music feeds and information needed are already available on
established channels. And if for any reason an artist wants to leave,
just one click and no hassle is required. Moozar will take care of the
rest - removing "reward" links from tracks and video descriptions
automatically.
All in One Stats!
Connecting social media accounts to the Moozar artist page grants
users access to an all-in-one stats interface page. Moozar uses this
data to provide all of the information regarding tracks and videos:
views, plays, shares, likes ... and, of course, monetary "rewards".
Simple, easy-to-understand data to help artists focus on marketing,
engagement and find out what's making the most impact on fans.
Get the Link. Share It. Reward the Music.
Register for your free Moozar account:
http://moozar.com/howto
About Moozar
Moozar was originally conceived in 2008 by lawyer David Brami and
Carol Briet based on a mutual interest in the desire to "reward"
artistic creators when enjoying their work. In 2010, label manager
Lionel Marciano (Real Tone Records) and web developer Alexandre Herman
came on board to help find a way to reconcile the world of creation
and freedom of expression with the internet marketplace. With the
addition of web developer/designer Florian Torres in 2011, practical
development of the service moved forward. In 2012, music-on-demand
veteran Stanislas Hintzi, formerly of OD2 (the pioneering music
service launched by musician Peter Gabriel in 1999), brought his
experience and talent to the Moozar collective.
As the need for monetization for artistic works continues to trend as
a viable revenue solution for its creators, the team at Moozar has
seized the opportunity to create a new system that allows fans and
content consumers with a way to "reward" the works they enjoy with an
easy-to-use interface. In 2012, Moozar rebooted its unique "Reward
Link" program publicly with innovative tools and data analysis for
every artist, label or producer that signs up for the service.
http://moozar.com
"reward" musicians wherever their content is enjoyed and shared
online. The concept takes the old-fashioned "tip jar" into the modern,
digital marketplace by offering an easy solution to monetizing video
and music channels, blogs, websites and even Facebook, Twitter and
Tumblr. Artists, labels and producers now have a simple way to let
their fans directly "reward" their work.
The Moozar app offers an opportunity to capitalize on interactions
with casual fans, including those who may simply stumble upon a song
or video through exposure to a friend, as well as longtime supporters
who want to support their favorite artists in a more direct way.
What is Moozar and How Does it Work?
It's all about the Reward Link.
The application of the Reward Link is really quite simple; Moozar
creates, for each track, a "reward link" that attaches to videos when
an artist syncs their channels online (http://reward-my-music.com/xy).
This link is displayed in the track description on YouTube,
SoundCloud, Vimeo, Dailymotion, etc. This reward link then follows the
content with the track description each time the work is shared by a
fan.
Sharing via Moozar on social networks (Facebook, Twitter, etc.)
functions differently than standard sharing on any other social
platform and presents an opportunity for higher revenue potential as a
result. The customized reward link is presented without html code on
Facebook and contains the music feed via the artist's streaming
channel. Not only does the customized link spread with the content
whenever it is "liked" or "shared," but it can be incorporated in all
of the artist's marketing and promotions further increasing their
potential for revenue.
The app grabs all of the artist's reward links on their Moozar "artist
page" allowing them to customize and easily sync with all of their
social network apps. Each account features one or more artist pages
hosted on Moozar (which can be used as either a Facebook page
application or embedded on an artist's own website or blog).
Features on the Moozar artist page:
- Reward links for each track
- A music library for streaming/purchase
- Concerts/gig listings pulled from Songkick
- Biographies and external weblinks
- Synced Twitter feed
- Flickr-powered photos
- Ability to "share" on other blogs/social networks
- Comments & likes
Check out an example of the set-up at: http://reward-my-music.com/6838
Who Can Use Moozar and How are Rewards Distributed?
Artists earn 100% of the reward when it originates from a link that
they themselves have posted. When rewards are collected from links
posted by partners or affiliates, the artist sees 80%. There is a
minimum tip of $.30 required, but no maximum. Any artist, label or
producer who owns a channel on YouTube, SoundCloud, Dailymotion or
Vimeo can subscribe for free. Fans can also register for free or
reward anonymously.
In order to increase potential rewards, any and all streaming sites
can subscribe for free as a Partner and use the API and other
dedicated tools designed to highlight the artist's reward link along
with their songs.
With Moozar, users can subscribe or say goodbye with just one click.
Registering on Moozar is free and easy: there is nothing to upload as
the music feeds and information needed are already available on
established channels. And if for any reason an artist wants to leave,
just one click and no hassle is required. Moozar will take care of the
rest - removing "reward" links from tracks and video descriptions
automatically.
All in One Stats!
Connecting social media accounts to the Moozar artist page grants
users access to an all-in-one stats interface page. Moozar uses this
data to provide all of the information regarding tracks and videos:
views, plays, shares, likes ... and, of course, monetary "rewards".
Simple, easy-to-understand data to help artists focus on marketing,
engagement and find out what's making the most impact on fans.
Get the Link. Share It. Reward the Music.
Register for your free Moozar account:
http://moozar.com/howto
About Moozar
Moozar was originally conceived in 2008 by lawyer David Brami and
Carol Briet based on a mutual interest in the desire to "reward"
artistic creators when enjoying their work. In 2010, label manager
Lionel Marciano (Real Tone Records) and web developer Alexandre Herman
came on board to help find a way to reconcile the world of creation
and freedom of expression with the internet marketplace. With the
addition of web developer/designer Florian Torres in 2011, practical
development of the service moved forward. In 2012, music-on-demand
veteran Stanislas Hintzi, formerly of OD2 (the pioneering music
service launched by musician Peter Gabriel in 1999), brought his
experience and talent to the Moozar collective.
As the need for monetization for artistic works continues to trend as
a viable revenue solution for its creators, the team at Moozar has
seized the opportunity to create a new system that allows fans and
content consumers with a way to "reward" the works they enjoy with an
easy-to-use interface. In 2012, Moozar rebooted its unique "Reward
Link" program publicly with innovative tools and data analysis for
every artist, label or producer that signs up for the service.
http://moozar.com
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