EVENT: MusicDish Asks 'Are You Ready To Innovate?' At NewMusicWest 2007
Mannieb
seminar "Are You Ready To Innovate In The Digital Marketplace?" at
NewMusicWest 2007, being held in Vancouver, Canada on May 2-6. The
seminar was originally developed for and presented at MIDEM 2007, held
recently in Cannes, France.
"The music industry is moving faster than it ever has before," Eric
was quoted in MIDEM 'The News' magazine. "You now need to innovate on
a continuous basis, and not all music industry professionals are wired
to do that. Music has been at the forefront of having to respond to
the challenges posed by technological change. It's like a game of
chess: you always need to be two steps ahead."
MusicDish will also be hosting a '10th Anniversary' showcase as part
of the NewMusicWest festival, following the first in a series that was
held at Canadian Music Week 2007 in March. NewMusicWest is the largest
and most influential new music festival on the West Coast, attracting
businesses and individuals from all over North America. NMW showcases
200 bands, in 25 venues over 5 nights and invites the public and the
music industry to attend.
About The Workshop
There is broad consensus that progressive digitization of the music
industry, from the studio to the retail product and finally the
marketplace itself, is transforming the way music is produced,
packaged and distributed. At the same time, digitization is changing
traditional media markets. With the explosion in new distribution
platforms, from satellite radio to MySpace, consumers are enjoying
greater flexibility, choice and control over music products, a process
that started with the 8-Track and has culminated in peer-to-peer file
sharing and the iPod.
But there is much less consensus with regard to how the industry must
react and transform in response to these market changes, in part
because technological changes are challenging the industry's
fundamental approach to marketing and selling music. For example, the
shift from broadcast platforms (radio/TV) to digital platforms, such
as social network sites, has fundamentally changed the flow of
communication between music providers and music consumers. What once
was a one-to-many, unidirectional monologue controlled by music
providers has transformed into a to many-to-many, multidirectional
conversation between music providers and music consumers as well as
between music consumers, and no one appears to have much control.
The workshop will go beyond a synthesis of the market changes created
by digitization to a discussion about how labels, artists and others
in the music industry must now approach marketing and selling music
during a dramatic market transition. Concrete and practical strategies
on how to tackle some of the important choices facing today's music
industry decision maker will be presented. As such, the workshop is
meant to provide a framework for decision makers considering how to
internally innovate to succeed.
For more information on MusicDish at New Music West 2007, visit
http://www.musicdish.net/nmw/