On 5/18/13 8:23 AM, William Sommerwerck wrote:
I don't think that piracy has "upped it's game." These sorts of sites
have proliferated for well over a decade. I also don't think these
sites have a very significant effect on classical music sales,
especially box sets for a number of reasons. First, the demographic of
big-ticket classical music purchasers is skewed older, as significantly
different from the demographic of gigabyte-level downloaders as could
possibly be imagined. Based on my conversations both verbal and online
with fellow serious collectors, I haven't sensed that piracy has
significantly curtailed purchasing budgets. The economy surely has, but
that is another matter. Downloading may give some the opportunity to
partake in more music they might otherwise, but it hasn't really
displaced purchase activity. The reduction of new release schedules and
retail availability has reduced purchase activity, but the dynamics
driving these trends were not driven by classical music per se.
For the most part, those who will have the know-how, the hardware, the
high-speed connections, and the disposable time to expend the effort to
download 50 GB of recordings are not those who would ever have seriously
entertain buying these boxes in the first place. Many of them are
students and many of them do not reside in first-world economies. The
RIAA loves to count every download as a lost sale, but that is a purely
rhetorical argument. A poor young classical music enthusiast in Romania
is never going to buy both GPOC boxes, whether they sell for $200 or
$2000. Maybe one of these youngsters will become a billionaire
classical enthusiast someday. That's the only way they will ever impact
the economics of classical music recordings one way or another.
Piracy of popular music is another story. In the mid-1990's Alanis
Morissette sold 20-odd copies of a single album. This will never happen
again. In the current environment, a similarly successful release would
do well to sell a quarter of that amount. That is the direct effect of
piracy. I believe classical music was only indirectly impacted. When
the major labels were swimming in Pop/Rock/Rap CD cash, they could
afford to be more generous with cultural loss-leaders. Not anymore.
I'm not stating any of the above as a justification for piracy. I'm
just trying to put it in perspective with respect to classical recordings.
DF