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Apple Bonkers

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Ric Napoli

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Aug 3, 1999, 3:00:00 AM8/3/99
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This is a silly topic, but it's always confused me
that the apple bonkers in Yellow Sub were bad guys
while in real life The Beatles were busy establishing
their Apple empire.

Someone else in here thought this may have been
meant as symbolism, but I doubt it considering that
at the time Yellow Sub was being made (1967-1968)
Apple was in its fledgling state and had yet to become
the headache it would develop into around 1969.

So are the apple bonkers a coincidence? I can't see
TVC or King Features risking offending such a huge
client as The Beatles by using the Fabs corporate
trademark as a weapon wielded by the villains of the film.


Ric Napoli

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Aug 3, 1999, 3:00:00 AM8/3/99
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Chad Grace wrote:

> Art director Heinz Edelmann was borrowing from a lot from surrealism, and
> the Apple Bonkers, along with a great many other elements of Yellow
> Submarine, are total Magritte. I LOVE Magritte. He's probably my favorite
> painter. Check out some of his paintings and then watch the movie again.
> You'll be amazed at how many references there are. Given that, I would be
> more inclined to believe that Edelmann came up with the Apple Bonkers on his
> own.
>
> The Beatles themselves being big art fans, John and Paul particularly, it's
> not much of a stretch to think they'd be hip to Magritte. The Apple Corp
> label looks like it's straight out of one of his paintings.
>
> ------> Chad.

Very good. I'd have never thought of the Magritte/surrealism angle.
Actually, the Apple logo was influenced by a Magritte painting which
Paul owned.

Chad Grace

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Aug 4, 1999, 3:00:00 AM8/4/99
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> This is a silly topic, but it's always confused me
> that the apple bonkers in Yellow Sub were bad guys
> while in real life The Beatles were busy establishing
> their Apple empire.
>
> Someone else in here thought this may have been
> meant as symbolism, but I doubt it considering that
> at the time Yellow Sub was being made (1967-1968)
> Apple was in its fledgling state and had yet to become
> the headache it would develop into around 1969.
>
> So are the apple bonkers a coincidence?

Yeah, that is kind of silly, but I'm game! Silly is good. And it's an
interesting question since production did start before the inception of
Apple Corp... right?

Art director Heinz Edelmann was borrowing from a lot from surrealism, and
the Apple Bonkers, along with a great many other elements of Yellow
Submarine, are total Magritte. I LOVE Magritte. He's probably my favorite
painter. Check out some of his paintings and then watch the movie again.
You'll be amazed at how many references there are. Given that, I would be
more inclined to believe that Edelmann came up with the Apple Bonkers on his
own.

Rene Magritte (1898-1967) used 'icons' in his paintings... recurring images
across a lot of his works. Green apples and floating guys with umbrellas in
black coats and bowler hats being two of his most famous. Go check out this
page for a few good examples:

http://ebbs.english.vt.edu/hthl/etuds/brown/aagallery.html

Nora-sometimes with an h

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Aug 4, 1999, 3:00:00 AM8/4/99
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>The Beatles themselves being big art fans, John and Paul particularly, it's
>not much of a stretch to think they'd be hip to Magritte. The Apple Corp
>label looks like it's straight out of one of his paintings.
>

Wasn't the logo taken from a paining Paul owned of an apple?


Ceci n'est pas une pipe,
Cyn
I exist largely in myth.

************************
Cyn has something resembling a life:
http://members.aol.com/cynlennin/express/index.htm

Ehtue

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Aug 4, 1999, 3:00:00 AM8/4/99
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cynl...@aol.com wrote:
>Wasn't the logo taken from a Magritte paining Paul owned of an apple?

Yup.. but more like taken "after" the painting. They didn't use the Magritte
image. Good passages in Many Years From Now about it.
-Ehtue

paramucho

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Aug 4, 1999, 3:00:00 AM8/4/99
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Please refrain from mentioning that book for the next few days.

I have a migraine.


--
ian


Jennifer Abbott

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Aug 4, 1999, 3:00:00 AM8/4/99
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Ehtue <eh...@aol.com> wrote in message
news:19990804021512...@ng-fp1.aol.com...

> cynl...@aol.com wrote:
> >Wasn't the logo taken from a Magritte paining Paul owned of an apple?
>
> Yup.. but more like taken "after" the painting. They didn't use the
Magritte
> image. Good passages in Many Years From Now about it.
> -Ehtue

There's a picture of Paul and Martha in the book where the painting <Au
Revoir> is hanging on the wall.

Jenn

GuruKenn

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Aug 4, 1999, 3:00:00 AM8/4/99
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Take a look at the "Magritte paining Au 'Revoir" at:
http://www.geocities.com/Area51/Cavern/1245/Magritte_apple.GIF

buckleyrules

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Aug 4, 1999, 3:00:00 AM8/4/99
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paramucho wrote:

> Please refrain from mentioning that book for the next few days.
>
> I have a migraine.

I'm sorry to hear this Ian. Did it not assist you in getting a much needed
nap?

Sum Nun <8 }


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